Among Us Audience in United States
Among Us has an estimated audience of 2,177,980 people in United States. 36.1% are female, 63.9% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Roblox, Google Maps, Indeed.com, Houston Astros, Mobile game.
The average Among Us fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roblox, Google Maps, Indeed.com, with strongest over-indexing on Roblox (16.23× the country average). Demographically, the Among Us audience skews more male with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Among Us fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 29.0 |
| Estimated audience size | 2,177,980 |
Audience persona
The typical Among Us fan in United States is more male, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Roblox.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 267,118 | 1.12× |
| Texas | 228,389 | 1.22× |
| Florida | 164,887 | 1.12× |
| New York | 117,002 | 0.96× |
| North Carolina | 73,135 | 1.12× |
| Pennsylvania | 72,929 | 0.99× |
| Georgia | 71,406 | 1.06× |
| Illinois | 69,666 | 0.96× |
| Ohio | 67,132 | 1× |
| Virginia | 61,391 | 1.16× |
| Washington | 57,381 | 1.31× |
| Michigan | 56,707 | 1× |
| New Jersey | 55,958 | 1.01× |
| Arizona | 53,231 | 1.2× |
| Indiana | 46,983 | 1.18× |
| Tennessee | 44,476 | 1.02× |
| Massachusetts | 38,643 | 0.9× |
| Missouri | 38,412 | 1.09× |
| Maryland | 38,086 | 1.02× |
| Colorado | 31,839 | 0.93× |
| Wisconsin | 31,747 | 0.97× |
| South Carolina | 31,623 | 0.97× |
| Alabama | 30,151 | 0.99× |
| Oklahoma | 29,608 | 1.22× |
| Minnesota | 29,374 | 0.94× |
| Kentucky | 27,716 | 1.02× |
| Louisiana | 27,428 | 0.98× |
| Utah | 26,563 | 1.36× |
| Oregon | 25,477 | 1.02× |
| Nevada | 24,837 | 1.18× |
| Connecticut | 20,125 | 0.92× |
| Arkansas | 19,879 | 1.11× |
| Kansas | 19,117 | 1.11× |
| Mississippi | 18,166 | 1.01× |
| Iowa | 17,936 | 1× |
| Idaho | 12,430 | 1.14× |
| Nebraska | 10,861 | 0.99× |
| New Mexico | 10,155 | 0.93× |
| West Virginia | 9,782 | 0.96× |
| Hawaii | 8,522 | 0.91× |
| New Hampshire | 6,895 | 0.8× |
| Maine | 5,978 | 0.77× |
| Rhode Island | 5,596 | 0.81× |
| Montana | 5,169 | 0.86× |
| Alaska | 4,599 | 0.99× |
| Delaware | 4,493 | 0.75× |
| South Dakota | 4,394 | 0.87× |
| North Dakota | 4,278 | 0.96× |
| Washington, District of Columbia | 4,118 | 0.63× |
| Vermont | 2,844 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roblox | 16.23× | Games |
| Google Maps | 4.45× | Internet & Social Media |
| Indeed.com | 4.4× | Business & Career |
| Houston Astros | 7.82× | Sports |
| Mobile game | 4.03× | Games |
| Comedy club | 7.63× | Movies & TV |
| Minecraft | 7.23× | Games |
| Capital One | 3.15× | Business & Career |
| Call of Duty | 5.92× | Games |
| Minecraft: Story Mode | 29.48× | Games |
| Beetlejuice | 3.49× | Movies & TV |
| Khan Academy | 5.98× | Business & Career |
| League of Legends | 5.85× | Games |
| DeviantArt | 5.01× | Internet & Social Media |
| Aaron Rodgers | 4.51× | Sports |
| Halo (series) | 10.86× | Games |
| Superman | 1.75× | Movies & TV |
| Millie Bobby Brown | 4.37× | Movies & TV |
| Circle K | 4.44× | Shopping |
| Fortnite | 4.3× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.13 |
| Early Adopter Mentality | POWER | 1.52 |
| Social Media Usage | JOY | 1.17 |
| Pet Ownership | JOY | 1.12 |
| Extroversion | THRILL | 1.05 |
| Risk Appetite | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 5.9% |
| United Kingdom | 5.5% |
See Among Us audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
Frequently asked questions
How many fans does Among Us have in United States?
Among Us has an estimated audience of 2,177,980 people in United States, concentrated in California and Texas.
What is the gender split and age of Among Us fans?
36.1% of Among Us fans are female, 63.9% are male, with an average age of 29.0 years.
Which brands do Among Us fans like most?
Among Us fans show strongest brand affinity for Roblox (16.23×), Google Maps (4.45×), and Indeed.com (4.4×) over the country average.
Where do Among Us fans live in United States?
Among Us fans in United States are most concentrated in California (reach 267,118), Texas (reach 228,389), and Florida (reach 164,887). These three regions account for the largest share of the active audience.
What other brands do Among Us fans also like?
Beyond Among Us itself, the audience over-indexes on Google Maps (4.45×), Indeed.com (4.4×), Houston Astros (7.82×), and Mobile game (4.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Among Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.