Among Us Audience in United States

Among Us logo

Among Us has an estimated audience of 2,177,980 people in United States. 36.1% are female, 63.9% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Combat sport, Vocal harmony, ENA (Emergency Nurses Association), Monogram.

The average Among Us fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Combat sport, Vocal harmony, with strongest over-indexing on Grinch (9.05× the country average). Demographically, the Among Us audience skews more male with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Among Us fans

Demographic split for Among Us audience in United States
MetricValue
Female36.1%
Male63.9%
Average age29.0
Estimated audience size2,177,980

Audience persona

The typical Among Us fan in United States is more male, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Among Us in United States
RegionReachAffinity
California267,1181.12×
Texas228,3891.22×
Florida164,8871.12×
New York117,0020.96×
North Carolina73,1351.12×
Pennsylvania72,9290.99×
Georgia71,4061.06×
Illinois69,6660.96×
Ohio67,1321×
Virginia61,3911.16×
Washington57,3811.31×
Michigan56,7071×
New Jersey55,9581.01×
Arizona53,2311.2×
Indiana46,9831.18×
Tennessee44,4761.02×
Massachusetts38,6430.9×
Missouri38,4121.09×
Maryland38,0861.02×
Colorado31,8390.93×
Wisconsin31,7470.97×
South Carolina31,6230.97×
Alabama30,1510.99×
Oklahoma29,6081.22×
Minnesota29,3740.94×
Kentucky27,7161.02×
Louisiana27,4280.98×
Utah26,5631.36×
Oregon25,4771.02×
Nevada24,8371.18×
Connecticut20,1250.92×
Arkansas19,8791.11×
Kansas19,1171.11×
Mississippi18,1661.01×
Iowa17,9361×
Idaho12,4301.14×
Nebraska10,8610.99×
New Mexico10,1550.93×
West Virginia9,7820.96×
Hawaii8,5220.91×
New Hampshire6,8950.8×
Maine5,9780.77×
Rhode Island5,5960.81×
Montana5,1690.86×
Alaska4,5990.99×
Delaware4,4930.75×
South Dakota4,3940.87×
North Dakota4,2780.96×
Washington, District of Columbia4,1180.63×
Vermont2,8440.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Among Us audience
BrandAffinityCategory
Grinch9.05×Movies & TV
Combat sport3.37×Sports
Vocal harmony6.1×Music & Radio
ENA (Emergency Nurses Association)9.45×Health
Monogram2.97×Home & Garden
Wikia2.58×Internet & Social Media
Historic site2.98×Arts & Culture
Bank account1.72×Business & Career
Personalised Gifts3.03×Home & Garden
Goop3.63×Internet & Social Media
La Jolla5.86×Travel & Leisure
Joe Haden14.5×Sports
Gordita6.82×Food & Beverages
Home staging3.14×Home & Garden
Nebraska Cornhuskers5.04×Sports
Wok3.56×Food & Beverages
Elsword8.87×Games
Electrolyte2.53×Health
Zach Ertz4.29×Sports
Governor of Michigan3.91×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Among Us audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
Early Adopter MentalityPOWER1.52
Social Media UsageJOY1.17
Pet OwnershipJOY1.12
ExtroversionTHRILL1.05
Risk AppetiteTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Among Us
CountryShare
United States25.2%
Japan5.9%
United Kingdom5.5%

See Among Us audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Among Us have in United States?

Among Us has an estimated audience of 2,177,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Among Us fans?

36.1% of Among Us fans are female, 63.9% are male, with an average age of 29.0 years.

Which brands do Among Us fans like most?

Among Us fans show strongest brand affinity for Grinch (9.05×), Combat sport (3.37×), and Vocal harmony (6.1×) over the country average.

Where do Among Us fans live in United States?

Among Us fans in United States are most concentrated in California (reach 267,118), Texas (reach 228,389), and Florida (reach 164,887). These three regions account for the largest share of the active audience.

What other brands do Among Us fans also like?

Beyond Among Us itself, the audience over-indexes on Combat sport (3.37×), Vocal harmony (6.1×), ENA (Emergency Nurses Association) (9.45×), and Monogram (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Among Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.