Rascasse Audience Intelligence

Kotaku Audience in United States

A data profile of the people who buy, follow and care about Kotaku in United States — modelled from more than twelve digital signal sources. Kotaku has an estimated audience of 3,185,702 people in United States.

#275among Website / Newspaper / Magazine in United States#195in Games

The average Kotaku fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Roblox, GameStop, Fry's Electronics, with strongest over-indexing on Roblox (11.9× the country average).

Demographically, the Kotaku audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kotaku fan in United States is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Roblox.

Category: Games · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kotaku profile in United States.

Audience size
3.2M
in United States
Gender
38.4%♀
61.6% male
Age
34.1
average years
Country rank
#9780
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kotaku

38.4% are female, 61.6% are male, average age 34.1.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Kotaku audience in United States
MetricValue
Female38.4%
Male61.6%
Average age34.1
Estimated audience size3,185,702
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Kotaku audience in United States
Age bracketShare%
16-1926%
20-2929%
30-3922%
40-4915%
50+8%
Fig. 04

Worldwide distribution

54.7%

of the worldwide Kotaku audience comes from United States.

Worldwide audience distribution share by country for Kotaku
CountryShare
United States54.7%
United Kingdom11.2%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kotaku audience in United States is strongest.

Fig. 05

Top regions by affinity

Kotaku fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K1.99×
02Washington~100K1.74×
03Washington, District of Columbia~20K1.63×
04California~500K1.39×
05Hawaii~20K1.38×
06Massachusetts~80K1.32×
07Connecticut~40K1.29×
08New Mexico~20K1.29×
09Illinois~100K1.24×
10Rhode Island~10K1.24×
11New Hampshire~20K1.21×
12West Virginia~20K1.20×
13Virginia~90K1.19×
14Alaska~8K1.19×
15New York~200K1.12×
16Wisconsin~50K1.12×
17Iowa~30K1.11×
18Missouri~60K1.10×
19Vermont~6K1.09×
20Minnesota~50K1.07×
21Ohio~100K1.05×
22Colorado~50K1.03×
23Nebraska~20K1.03×
24Arizona~70K1.01×
25Maine~10K1.00×
26New Jersey~80K0.98×
27Maryland~50K0.98×
28Pennsylvania~100K0.96×
29Texas~300K0.94×
30Nevada~30K0.93×
31Montana~8K0.90×
32Kentucky~40K0.89×
33Georgia~90K0.87×
34Tennessee~60K0.87×
35Kansas~20K0.87×
36South Dakota~6K0.85×
37Utah~20K0.84×
38Oklahoma~30K0.83×
39Michigan~70K0.82×
40Indiana~50K0.82×
41Idaho~10K0.80×
42Delaware~7K0.76×
43Louisiana~30K0.74×
44North Carolina~70K0.71×
45Florida~200K0.70×
46North Dakota~5K0.70×
47Arkansas~20K0.69×
48Alabama~30K0.61×
49South Carolina~30K0.60×
50Mississippi~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Kotaku, United States
0.52×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kotaku audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kotaku audience
#·InterestCategoryAffinity×
01BlizzConGames40.78×
02Fry's ElectronicsShopping26.06×
03SteelSeriesGames22.99×
04GameSpotGames16.68×
05UbisoftGames13.97×
06Dropbox (service)Technology & Electronics12.18×
07RobloxGames11.90×
08IGNMovies & TV11.67×
09EngadgetTechnology & Electronics11.15×
10Magic: The GatheringGames10.04×
11Assassin's CreedGames8.67×
12Micro CenterShopping8.30×
13GameStopGames7.78×
14The Legend of ZeldaGames7.73×
15Action role-playing gameGames6.95×
16Massively multiplayer online gamesGames6.86×
17PokémonGames6.74×
18Board gamesGames4.73×
19Mobile gameGames4.20×
20SupermanMovies & TV3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kotaku audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kotaku audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.63×
IndividualismJOY1.73×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kotaku audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Community OrientationOPEN0.67×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kotaku have in United States?

Kotaku has an estimated audience of 3,185,702 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kotaku fans?

38.4% of Kotaku fans are female, 61.6% are male, with an average age of 34.1 years.

03

Which brands do Kotaku fans like most?

Kotaku fans show strongest brand affinity for Roblox (11.9×), GameStop (7.78×), and Fry's Electronics (26.06×) over the country average.

04

Where do Kotaku fans live in United States?

Kotaku fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kotaku fans also like?

Beyond Kotaku itself, the audience over-indexes on GameStop (7.78×), Fry's Electronics (26.06×), Pokémon (6.74×), and Dropbox (service) (12.18×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kotaku audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kotaku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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