Kotaku Audience in United States

Kotaku has an estimated audience of 3,188,502 people in United States. 38.4% are female, 61.6% are male, average age 34.1. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Google Maps, Google News, Enterprise Rent-A-Car, Autism Awareness.

The average Kotaku fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Google Maps, Google News, with strongest over-indexing on Indeed.com (12.89× the country average). Demographically, the Kotaku audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine

Demographics of Kotaku fans

Demographic split for Kotaku audience in United States
MetricValue
Female38.4%
Male61.6%
Average age34.1
Estimated audience size3,188,502

Audience persona

The typical Kotaku fan in United States is more male, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Kotaku in United States
RegionReachAffinity
California504,8731.44×
Texas274,3511×
New York207,8621.17×
Florida151,5700.7×
Illinois139,7311.32×
Washington121,0011.89×
Pennsylvania111,2881.04×
Ohio102,2401.04×
Virginia93,2081.2×
Georgia85,0400.87×
Massachusetts84,6041.35×
New Jersey84,3821.04×
Oregon80,8952.21×
Arizona74,2811.14×
North Carolina71,0700.74×
Michigan69,3440.83×
Missouri59,9221.17×
Tennessee57,9410.91×
Maryland57,0711.04×
Wisconsin56,2921.17×
Colorado53,6281.07×
Minnesota49,6981.09×
Indiana45,6970.78×
Connecticut37,8011.18×
Kentucky32,8670.82×
Nevada29,3800.95×
South Carolina27,8090.58×
Louisiana27,0120.66×
Oklahoma26,8090.76×
Alabama26,6800.6×
Kansas23,4890.93×
Utah23,3330.82×
Iowa22,6070.86×
West Virginia18,9531.28×
Hawaii18,8431.37×
New Mexico17,7061.11×
Arkansas17,2860.66×
Washington, District of Columbia15,8531.65×
New Hampshire14,3901.15×
Rhode Island13,4771.33×
Idaho12,4090.78×
Maine12,3211.08×
Nebraska10,7710.67×
Mississippi9,5970.37×
Alaska8,2551.21×
Montana7,7300.87×
Delaware5,3020.6×
South Dakota5,2240.71×
Vermont4,5560.81×
Wyoming3,0450.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kotaku audience
BrandAffinityCategory
Indeed.com12.89×Business & Career
Google Maps11.54×Internet & Social Media
Google News12.82×News
Enterprise Rent-A-Car12.97×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Apple Store14.25×Shopping
DuckDuckGo15.79×Internet & Social Media
Google Earth16.75×Internet & Social Media
DocuSign17.84×Technology & Electronics
StubHub14.04×Travel & Leisure
Nina Dobrev21.12×Movies & TV
Capital One5.81×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Elizabeth Olsen17.15×Movies & TV
Novak Djokovic17.35×Sports
Anna Kendrick17.44×Movies & TV
Jollibee13.71×Food & Beverages
Zac Efron12.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kotaku audience
TraitClusterScore
Luxury OrientationPREMIUM3.02
Early Adopter MentalityPOWER2.92
LGBTQ+ IdentityOPEN1.83
ExtroversionTHRILL1.33
Social Media UsageJOY1.32
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Kotaku
CountryShare
United States54.8%
United Kingdom11.1%
Canada6.1%

See Kotaku audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Kotaku have in United States?

Kotaku has an estimated audience of 3,188,502 people in United States, concentrated in California and Texas.

What is the gender split and age of Kotaku fans?

38.4% of Kotaku fans are female, 61.6% are male, with an average age of 34.1 years.

Which brands do Kotaku fans like most?

Kotaku fans show strongest brand affinity for Indeed.com (12.89×), Google Maps (11.54×), and Google News (12.82×) over the country average.

Where do Kotaku fans live in United States?

Kotaku fans in United States are most concentrated in California (reach 504,873), Texas (reach 274,351), and New York (reach 207,862). These three regions account for the largest share of the active audience.

What other brands do Kotaku fans also like?

Beyond Kotaku itself, the audience over-indexes on Google Maps (11.54×), Google News (12.82×), Enterprise Rent-A-Car (12.97×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kotaku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.