Kotaku Audience in United States
Kotaku has an estimated audience of 3,188,502 people in United States. 38.4% are female, 61.6% are male, average age 34.1. Top regions: California, Texas, New York. Top brand affinities: Wikia, Historic site, Vocal harmony, Grinch, Mathcore.
The average Kotaku fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wikia, Historic site, Vocal harmony, with strongest over-indexing on Wikia (30.62× the country average). Demographically, the Kotaku audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine
Demographics of Kotaku fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 34.1 |
| Estimated audience size | 3,188,502 |
Audience persona
The typical Kotaku fan in United States is more male, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Wikia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 504,873 | 1.44× |
| Texas | 274,351 | 1× |
| New York | 207,862 | 1.17× |
| Florida | 151,570 | 0.7× |
| Illinois | 139,731 | 1.32× |
| Washington | 121,001 | 1.89× |
| Pennsylvania | 111,288 | 1.04× |
| Ohio | 102,240 | 1.04× |
| Virginia | 93,208 | 1.2× |
| Georgia | 85,040 | 0.87× |
| Massachusetts | 84,604 | 1.35× |
| New Jersey | 84,382 | 1.04× |
| Oregon | 80,895 | 2.21× |
| Arizona | 74,281 | 1.14× |
| North Carolina | 71,070 | 0.74× |
| Michigan | 69,344 | 0.83× |
| Missouri | 59,922 | 1.17× |
| Tennessee | 57,941 | 0.91× |
| Maryland | 57,071 | 1.04× |
| Wisconsin | 56,292 | 1.17× |
| Colorado | 53,628 | 1.07× |
| Minnesota | 49,698 | 1.09× |
| Indiana | 45,697 | 0.78× |
| Connecticut | 37,801 | 1.18× |
| Kentucky | 32,867 | 0.82× |
| Nevada | 29,380 | 0.95× |
| South Carolina | 27,809 | 0.58× |
| Louisiana | 27,012 | 0.66× |
| Oklahoma | 26,809 | 0.76× |
| Alabama | 26,680 | 0.6× |
| Kansas | 23,489 | 0.93× |
| Utah | 23,333 | 0.82× |
| Iowa | 22,607 | 0.86× |
| West Virginia | 18,953 | 1.28× |
| Hawaii | 18,843 | 1.37× |
| New Mexico | 17,706 | 1.11× |
| Arkansas | 17,286 | 0.66× |
| Washington, District of Columbia | 15,853 | 1.65× |
| New Hampshire | 14,390 | 1.15× |
| Rhode Island | 13,477 | 1.33× |
| Idaho | 12,409 | 0.78× |
| Maine | 12,321 | 1.08× |
| Nebraska | 10,771 | 0.67× |
| Mississippi | 9,597 | 0.37× |
| Alaska | 8,255 | 1.21× |
| Montana | 7,730 | 0.87× |
| Delaware | 5,302 | 0.6× |
| South Dakota | 5,224 | 0.71× |
| Vermont | 4,556 | 0.81× |
| Wyoming | 3,045 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 30.62× | Internet & Social Media |
| Historic site | 17.38× | Arts & Culture |
| Vocal harmony | 17.93× | Music & Radio |
| Grinch | 10.56× | Movies & TV |
| Mathcore | 17.03× | Music & Radio |
| Goop | 9.62× | Internet & Social Media |
| Fairy godmother | 12.8× | Literature |
| Dog breed | 1.95× | Pets & Animals |
| Atkins diet | 8.1× | Health |
| Governor of Michigan | 11.35× | Politics & Society |
| Gordita | 16.07× | Food & Beverages |
| Monogram | 5.54× | Home & Garden |
| La Jolla | 12.61× | Travel & Leisure |
| Hipster | 12.95× | Politics & Society |
| Harlow | 15.78× | Travel & Leisure |
| Israel | 2.69× | Travel & Leisure |
| Hibachi | 9.6× | Food & Beverages |
| Home construction | 1.68× | Home & Garden |
| Jezebel (film) | 7.98× | Movies & TV |
| TV Fanatic | 12.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.02 |
| Early Adopter Mentality | POWER | 2.92 |
| LGBTQ+ Identity | OPEN | 1.83 |
| Extroversion | THRILL | 1.33 |
| Social Media Usage | JOY | 1.32 |
| Risk Appetite | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.8% |
| United Kingdom | 11.1% |
| Canada | 6.1% |
See Kotaku audiences in other countries
More Games audiences in United States
Frequently asked questions
How many fans does Kotaku have in United States?
Kotaku has an estimated audience of 3,188,502 people in United States, concentrated in California and Texas.
What is the gender split and age of Kotaku fans?
38.4% of Kotaku fans are female, 61.6% are male, with an average age of 34.1 years.
Which brands do Kotaku fans like most?
Kotaku fans show strongest brand affinity for Wikia (30.62×), Historic site (17.38×), and Vocal harmony (17.93×) over the country average.
Where do Kotaku fans live in United States?
Kotaku fans in United States are most concentrated in California (reach 504,873), Texas (reach 274,351), and New York (reach 207,862). These three regions account for the largest share of the active audience.
What other brands do Kotaku fans also like?
Beyond Kotaku itself, the audience over-indexes on Historic site (17.38×), Vocal harmony (17.93×), Grinch (10.56×), and Mathcore (17.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kotaku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.