SteelSeries Audience in United States

SteelSeries logo

SteelSeries has an estimated audience of 1,595,219 people in United States. 22.6% are female, 77.4% are male, average age 26.3. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Nvidia, Newegg, GeForce, Warcraft.

The average SteelSeries fan in United States is 26.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Nvidia, Newegg, with strongest over-indexing on Micro Center (58.52× the country average). Demographically, the SteelSeries audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of SteelSeries fans

Demographic split for SteelSeries audience in United States
MetricValue
Female22.6%
Male77.4%
Average age26.3
Estimated audience size1,595,219

Audience persona

The typical SteelSeries fan in United States is more male, around 26.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for SteelSeries in United States
RegionReachAffinity
California198,0731.13×
Texas156,1881.14×
Florida109,8871.02×
New York78,8850.88×
Illinois56,3901.06×
Ohio50,9111.04×
Pennsylvania49,1270.91×
Georgia46,2360.94×
Michigan44,9691.08×
North Carolina44,3090.92×
Washington38,3441.2×
Virginia37,5680.97×
Arizona37,5051.15×
New Jersey33,7960.83×
Tennessee32,6071.02×
Indiana31,2051.07×
Colorado27,7441.1×
Missouri26,9481.05×
Wisconsin25,5151.06×
Massachusetts24,2070.77×
Kentucky23,3631.17×
Maryland22,1440.81×
Minnesota21,9660.96×
Alabama21,8810.98×
Oklahoma21,8141.23×
South Carolina21,3900.89×
Oregon21,0901.15×
Louisiana18,5160.9×
Utah17,4221.22×
Nevada16,3881.06×
Connecticut13,8500.87×
Arkansas13,6721.04×
Iowa13,4721.03×
Kansas12,9741.03×
Mississippi11,8750.9×
Idaho9,9651.25×
West Virginia8,8281.19×
New Mexico7,8680.98×
Nebraska7,6640.96×
New Hampshire6,3591.01×
Hawaii6,1420.9×
Maine4,8770.85×
Alaska4,4901.32×
Rhode Island4,3950.87×
Montana4,2850.97×
North Dakota3,7511.14×
South Dakota3,4970.95×
Delaware3,3010.75×
Washington, District of Columbia2,7660.58×
Wyoming2,2780.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SteelSeries audience
BrandAffinityCategory
Micro Center58.52×Shopping
Nvidia23.57×Technology & Electronics
Newegg29.14×Shopping
GeForce38.61×Technology & Electronics
Warcraft24.75×Games
GameStop9.9×Games
Diablo (series)25.72×Games
Steam12.73×Games
Reddit6.58×Internet & Social Media
Alienware31.56×Technology & Electronics
Razer Inc.25.66×Technology & Electronics
Logitech23.64×Technology & Electronics
Cooler Master62.2×Technology & Electronics
Kotaku22.99×Games
Micro-Star International34.49×Technology & Electronics
Green Man Gaming59.19×Shopping
Major League Gaming37.54×Sports
Video card28.98×Technology & Electronics
Ubisoft22.17×Games
Groovy (programming language)13.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SteelSeries audience
TraitClusterScore
Early Adopter MentalityPOWER3.2
LGBTQ+ IdentityOPEN1.35
PatriotismCONSERVATISM1.25
Social Media UsageJOY1.15
SustainabilityBALANCE1.08
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for SteelSeries
CountryShare
United States22.4%
Germany6.0%
Japan5.6%

See SteelSeries audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does SteelSeries have in United States?

SteelSeries has an estimated audience of 1,595,219 people in United States, concentrated in California and Texas.

What is the gender split and age of SteelSeries fans?

22.6% of SteelSeries fans are female, 77.4% are male, with an average age of 26.3 years.

Which brands do SteelSeries fans like most?

SteelSeries fans show strongest brand affinity for Micro Center (58.52×), Nvidia (23.57×), and Newegg (29.14×) over the country average.

Where do SteelSeries fans live in United States?

SteelSeries fans in United States are most concentrated in California (reach 198,073), Texas (reach 156,188), and Florida (reach 109,887). These three regions account for the largest share of the active audience.

What other brands do SteelSeries fans also like?

Beyond SteelSeries itself, the audience over-indexes on Nvidia (23.57×), Newegg (29.14×), GeForce (38.61×), and Warcraft (24.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SteelSeries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.