Rascasse Audience Intelligence

SteelSeries Target Market in United States

A data profile of the people who buy, follow and care about SteelSeries in United States — modelled from more than twelve digital signal sources. SteelSeries has an estimated audience of 1,591,820 people in United States.

#1757among Brand in United States#363in Games

The average SteelSeries fan in United States is 26.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Nvidia, Newegg, with strongest over-indexing on Micro Center (58.52× the country average).

Demographically, the SteelSeries audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SteelSeries fan in United States is more male, around 26.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SteelSeries profile in United States.

Audience size
1.6M
in United States
Gender
22.6%♀
77.4% male
Age
26.3
average years
Country rank
#16981
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SteelSeries

22.6% are female, 77.4% are male, average age 26.3.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for SteelSeries audience in United States
MetricValue
Female22.6%
Male77.4%
Average age26.3
Estimated audience size1,591,820
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the SteelSeries audience in United States
Age bracketShare%
16-1959%
20-2921%
30-3910%
40-496%
50+4%
Fig. 04

Worldwide distribution

22.1%

of the worldwide SteelSeries audience comes from United States.

Worldwide audience distribution share by country for SteelSeries
CountryShare
United States22.1%
Germany5.9%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SteelSeries audience in United States is strongest.

Fig. 05

Top regions by affinity

SteelSeries customers by region in United States
#RegionReachAffinity×
01Alaska~5K1.38×
02West Virginia~9K1.26×
03North Dakota~4K1.23×
04Idaho~10K1.22×
05Oklahoma~20K1.21×
06Utah~20K1.21×
07Washington~40K1.15×
08Kentucky~20K1.13×
09Oregon~20K1.12×
10Arizona~40K1.10×
11Texas~100K1.08×
12Arkansas~10K1.07×
13California~200K1.06×
14Michigan~40K1.06×
15Kansas~10K1.06×
16Colorado~30K1.05×
17Iowa~10K1.05×
18Wyoming~2K1.05×
19Indiana~30K1.04×
20Nevada~20K1.04×
21Montana~5K1.04×
22Tennessee~30K1.03×
23Missouri~30K1.03×
24Wisconsin~20K1.03×
25Ohio~50K1.02×
26New Hampshire~6K1.02×
27South Dakota~4K1.02×
28Illinois~50K1.01×
29New Mexico~8K1.01×
30Florida~100K0.99×
31Alabama~20K0.98×
32Nebraska~8K0.98×
33Minnesota~20K0.95×
34Mississippi~10K0.95×
35Virginia~40K0.93×
36North Carolina~40K0.92×
37Pennsylvania~50K0.91×
38Georgia~40K0.91×
39Louisiana~20K0.91×
40Hawaii~6K0.91×
41Connecticut~10K0.88×
42Maine~5K0.88×
43Rhode Island~4K0.88×
44South Carolina~20K0.87×
45New York~70K0.83×
46Maryland~20K0.81×
47New Jersey~30K0.80×
48Delaware~4K0.80×
49Massachusetts~20K0.77×
50Washington, District of Columbia~3K0.58×
Fig. 06

Affinity by region

Affinity by region — SteelSeries, United States
0.58×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SteelSeries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SteelSeries audience
#·InterestCategoryAffinity×
01Cooler MasterTechnology & Electronics62.20×
02Green Man GamingShopping59.19×
03Micro CenterShopping58.52×
04GeForceTechnology & Electronics38.61×
05Major League GamingSports37.54×
06Fry's ElectronicsShopping36.66×
07Micro-Star InternationalTechnology & Electronics34.49×
08AlienwareTechnology & Electronics31.56×
09NeweggShopping29.14×
10Video cardTechnology & Electronics28.98×
11Diablo (series)Games25.72×
12Razer Inc.Technology & Electronics25.66×
13WarcraftGames24.75×
14LogitechTechnology & Electronics23.64×
15NvidiaTechnology & Electronics23.57×
16KotakuGames22.99×
17Groovy (programming language)Technology & Electronics13.80×
18SteamGames12.73×
19GameStopGames9.90×
20RedditInternet & Social Media6.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SteelSeries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SteelSeries audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.39×
Social Media UsageJOY2.00×
Need for SecurityCONSERVATISM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SteelSeries audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SteelSeries's target market in United States?

SteelSeries's target market in United States covers an estimated 1,591,820 people, concentrated in California and Texas.

02

What is the gender split and age of SteelSeries customers?

22.6% of the SteelSeries audience are female, 77.4% are male, with an average age of 26.3 years.

03

Which brands do SteelSeries fans like most?

SteelSeries fans show strongest brand affinity for Micro Center (58.52×), Nvidia (23.57×), and Newegg (29.14×) over the country average.

04

Where do SteelSeries fans live in United States?

SteelSeries fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do SteelSeries fans also like?

Beyond SteelSeries itself, the audience over-indexes on Nvidia (23.57×), Newegg (29.14×), GeForce (38.61×), and Warcraft (24.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See SteelSeries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SteelSeries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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