Razer Inc. Audience in United States

Razer Inc. logo

Razer Inc. has an estimated audience of 3,104,243 people in United States. 24.7% are female, 75.3% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: Twitch, Counter-Strike: Global Offensive, TikTok, Nvidia, Pokémon (video game series).

The average Razer Inc. fan in United States is 28.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, Counter-Strike: Global Offensive, TikTok, with strongest over-indexing on Twitch (4.65× the country average). Demographically, the Razer Inc. audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Razer Inc. fans

Demographic split for Razer Inc. audience in United States
MetricValue
Female24.7%
Male75.3%
Average age28.6
Estimated audience size3,104,243

Audience persona

The typical Razer Inc. fan in United States is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.

Top regions in United States

Top regions ranked by reach for Razer Inc. in United States
RegionReachAffinity
California526,4601.54×
Texas328,5291.23×
Florida228,9201.09×
New York175,1331.01×
Illinois103,8451×
Pennsylvania99,9150.96×
Washington91,3051.47×
Georgia89,3890.93×
Ohio89,1220.93×
North Carolina87,8990.94×
Michigan78,6530.97×
New Jersey76,3560.97×
Arizona75,0401.18×
Virginia74,6220.99×
Tennessee59,7960.96×
Indiana56,6501×
Massachusetts54,3770.89×
Colorado52,5291.07×
Missouri45,9400.92×
Oregon44,9271.26×
Maryland43,4310.81×
Wisconsin41,9330.9×
Nevada41,0751.37×
Kentucky39,9781.03×
Alabama39,2520.91×
Oklahoma39,0671.13×
Minnesota38,8640.87×
South Carolina37,6530.81×
Utah36,6841.32×
Louisiana32,8200.82×
Connecticut27,2280.87×
Kansas24,0530.98×
Iowa22,8340.89×
Arkansas22,6960.89×
Mississippi18,2330.71×
Idaho17,5321.13×
New Mexico16,7211.07×
West Virginia14,9041.03×
Nebraska14,7820.95×
Hawaii13,8481.04×
New Hampshire10,8650.89×
Maine9,3250.84×
Alaska8,8651.33×
Rhode Island8,5370.86×
Montana8,0810.94×
North Dakota6,8561.08×
Washington, District of Columbia6,7840.73×
Delaware6,5270.76×
South Dakota6,3590.89×
Vermont4,7120.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Razer Inc. audience
BrandAffinityCategory
Twitch4.65×Games
Counter-Strike: Global Offensive7.69×Games
TikTok1.79×Internet & Social Media
Nvidia6.34×Technology & Electronics
Pokémon (video game series)4.08×Games
Steam4.1×Games
Micro Center4.3×Shopping
GameStop3.02×Games
Epic Games4.45×Games
My Hero Academia5.37×Literature
Crunchyroll4.18×Games
The Last of Us4.76×Games
Minecraft4.14×Games
SteelSeries11.48×Games
Harry Potter1.65×Movies & TV
Cyberpunk 20778.71×Games
Alienware9.02×Technology & Electronics
Game consoles2.17×Technology & Electronics
Godzilla2.18×Movies & TV
Gundam7.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Razer Inc. audience
TraitClusterScore
Early Adopter MentalityPOWER1.76
LGBTQ+ IdentityOPEN1.37
Sports ActivityPOWER1.11
Social Media UsageJOY1.07
DIY MentalityTHRILL1.01
Luxury OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Razer Inc.
CountryShare
United States21.2%
China11.9%
Germany5.6%

See Razer Inc. audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Razer Inc. have in United States?

Razer Inc. has an estimated audience of 3,104,243 people in United States, concentrated in California and Texas.

What is the gender split and age of Razer Inc. fans?

24.7% of Razer Inc. fans are female, 75.3% are male, with an average age of 28.6 years.

Which brands do Razer Inc. fans like most?

Razer Inc. fans show strongest brand affinity for Twitch (4.65×), Counter-Strike: Global Offensive (7.69×), and TikTok (1.79×) over the country average.

Where do Razer Inc. fans live in United States?

Razer Inc. fans in United States are most concentrated in California (reach 526,460), Texas (reach 328,529), and Florida (reach 228,920). These three regions account for the largest share of the active audience.

What other brands do Razer Inc. fans also like?

Beyond Razer Inc. itself, the audience over-indexes on Counter-Strike: Global Offensive (7.69×), TikTok (1.79×), Nvidia (6.34×), and Pokémon (video game series) (4.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Razer Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.