Rascasse Audience Intelligence

Razer Inc. Target Market in United States

A data profile of the people who buy, follow and care about Razer Inc. in United States — modelled from more than twelve digital signal sources. Razer Inc. has an estimated audience of 3,097,036 people in United States.

#9among Computer / hardware in United States#1032among Brand in United States#398in Technology & Electronics

The average Razer Inc. fan in United States is 28.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, Counter-Strike: Global Offensive, TikTok, with strongest over-indexing on Twitch (4.65× the country average).

Demographically, the Razer Inc. audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Razer Inc. fan in United States is more male, around 28.6 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Razer Inc. profile in United States.

Audience size
3.1M
in United States
Gender
24.7%♀
75.3% male
Age
28.6
average years
Country rank
#10022
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Razer Inc.

24.7% are female, 75.3% are male, average age 28.6.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Razer Inc. audience in United States
MetricValue
Female24.7%
Male75.3%
Average age28.6
Estimated audience size3,097,036
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Razer Inc. audience in United States
Age bracketShare%
16-1950%
20-2924%
30-3913%
40-498%
50+5%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Razer Inc. audience comes from United States.

Worldwide audience distribution share by country for Razer Inc.
CountryShare
United States21.1%
China11.9%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Razer Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Razer Inc. customers by region in United States
#RegionReachAffinity×
01California~500K1.48×
02Washington~90K1.45×
03Alaska~9K1.42×
04Nevada~40K1.33×
05Utah~40K1.26×
06Oregon~40K1.20×
07Texas~300K1.19×
08Arizona~70K1.18×
09Idaho~20K1.17×
10Oklahoma~40K1.11×
11New Mexico~20K1.11×
12North Dakota~7K1.10×
13Florida~200K1.08×
14Colorado~50K1.07×
15West Virginia~20K1.07×
16Hawaii~10K1.04×
17Kentucky~40K1.02×
18New York~200K0.98×
19New Jersey~80K0.98×
20Kansas~20K0.98×
21Nebraska~20K0.98×
22Montana~8K0.98×
23Virginia~70K0.96×
24Indiana~50K0.96×
25Rhode Island~10K0.96×
26South Dakota~7K0.96×
27Illinois~100K0.95×
28Tennessee~60K0.95×
29Pennsylvania~100K0.93×
30Michigan~80K0.93×
31Arkansas~20K0.92×
32New Hampshire~10K0.92×
33Georgia~90K0.91×
34North Carolina~90K0.91×
35Missouri~50K0.91×
36Alabama~40K0.91×
37Iowa~20K0.91×
38Ohio~90K0.90×
39Vermont~5K0.90×
40Wisconsin~40K0.89×
41Connecticut~30K0.89×
42Maine~10K0.88×
43Massachusetts~50K0.86×
44Minnesota~40K0.86×
45Louisiana~30K0.82×
46South Carolina~40K0.81×
47Maryland~40K0.80×
48Mississippi~20K0.78×
49Delaware~7K0.78×
50Washington, District of Columbia~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Razer Inc., United States
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Razer Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Razer Inc. audience
#·InterestCategoryAffinity×
01SteelSeriesGames11.48×
02AlienwareTechnology & Electronics9.02×
03Cyberpunk 2077Games8.71×
04Counter-Strike: Global OffensiveGames7.69×
05GundamMovies & TV7.17×
06NvidiaTechnology & Electronics6.34×
07My Hero AcademiaLiterature5.37×
08TwitchGames4.65×
09Epic GamesGames4.45×
10Assassin's CreedGames4.32×
11Micro CenterShopping4.30×
12CrunchyrollGames4.18×
13MinecraftGames4.14×
14SteamGames4.10×
15Pokémon (video game series)Games4.08×
16GameStopGames3.02×
17GodzillaMovies & TV2.18×
18Game consolesTechnology & Electronics2.17×
19TikTokInternet & Social Media1.79×
20Harry PotterMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Razer Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Razer Inc. audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.19×
Early Adopter MentalityPOWER1.14×
PatriotismCONSERVATISM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Razer Inc. audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
IndividualismJOY0.66×
IndulgenceJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Razer Inc.'s target market in United States?

Razer Inc.'s target market in United States covers an estimated 3,097,036 people, concentrated in California and Texas.

02

What is the gender split and age of Razer Inc. customers?

24.7% of the Razer Inc. audience are female, 75.3% are male, with an average age of 28.6 years.

03

Which brands do Razer Inc. fans like most?

Razer Inc. fans show strongest brand affinity for Twitch (4.65×), Counter-Strike: Global Offensive (7.69×), and TikTok (1.79×) over the country average.

04

Where do Razer Inc. fans live in United States?

Razer Inc. fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Razer Inc. fans also like?

Beyond Razer Inc. itself, the audience over-indexes on Counter-Strike: Global Offensive (7.69×), TikTok (1.79×), Nvidia (6.34×), and Pokémon (video game series) (4.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Razer Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Razer Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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