Rascasse Audience Intelligence

Razer Inc. Target Market in Germany

A data profile of the people who buy, follow and care about Razer Inc. in Germany — modelled from more than twelve digital signal sources. Razer Inc. has an estimated audience of 786,498 people in Germany.

#10among Computer / hardware in Germany#1046among Brand in Germany#382in Technology & Electronics

The average Razer Inc. fan in Germany is 27.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Google Drive, Strategy games, Office 365, with strongest over-indexing on Google Drive (8.69× the country average).

Demographically, the Razer Inc. audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Razer Inc. fan in Germany is more male, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Razer Inc. profile in Germany.

Audience size
786K
in Germany
Gender
24.8%♀
75.2% male
Age
27.6
average years
Country rank
#8008
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Razer Inc.

24.8% are female, 75.2% are male, average age 27.6.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Razer Inc. audience in Germany
MetricValue
Female24.8%
Male75.2%
Average age27.6
Estimated audience size786,498
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Razer Inc. audience in Germany
Age bracketShare%
16-1951%
20-2925%
30-3914%
40-497%
50+3%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Razer Inc. audience comes from Germany.

Worldwide audience distribution share by country for Razer Inc.
CountryShare
United States21.1%
China11.9%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Razer Inc. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Razer Inc. customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.17×
02Schleswig-Holstein~30K1.17×
03Nordrhein-Westfalen~200K1.14×
04Bayern~100K1.09×
05Hessen~60K1.07×
06Bremen~7K1.02×
07Rheinland-Pfalz~40K1.01×
08Brandenburg~20K1.01×
09Saarland~10K1.00×
10Berlin~30K0.97×
11Hamburg~20K0.95×
12Thüringen~20K0.94×
13Sachsen~40K0.92×
14Sachsen-Anhalt~20K0.92×
15Mecklenburg-Vorpommern~10K0.91×
16Baden-Württemberg~80K0.79×
Fig. 06

Affinity by region

Affinity by region — Razer Inc., Germany
0.79×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Razer Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Razer Inc. audience
#·InterestCategoryAffinity×
01Grand Theft Auto (series)Games21.80×
02Video cardTechnology & Electronics13.74×
03Strategy gamesGames10.10×
04Office 365Technology & Electronics9.87×
05NvidiaTechnology & Electronics8.93×
06Google DriveTechnology & Electronics8.69×
07ZarbexInternet & Social Media8.53×
08Gaming computerTechnology & Electronics7.17×
09Role-playing gamesGames5.83×
10Mobile gameGames5.79×
11Massively multiplayer online role-playing gamesGames5.72×
12Mobile deviceTechnology & Electronics5.04×
13RefurbedTechnology & Electronics4.93×
14Puzzle video gamesGames4.89×
15Computer hardwareTechnology & Electronics4.67×
16Indeed.comBusiness & Career4.63×
17RedditInternet & Social Media3.90×
18ElectronicsTechnology & Electronics3.81×
19XInternet & Social Media3.62×
20TikTokInternet & Social Media2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Razer Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Razer Inc. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.63×
Social Media UsageJOY2.22×
Luxury OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Razer Inc. audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.47×
Design AffinityPREMIUM0.58×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Razer Inc.'s target market in Germany?

Razer Inc.'s target market in Germany covers an estimated 786,498 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Razer Inc. customers?

24.8% of the Razer Inc. audience are female, 75.2% are male, with an average age of 27.6 years.

03

Which brands do Razer Inc. fans like most?

Razer Inc. fans show strongest brand affinity for Google Drive (8.69×), Strategy games (10.1×), and Office 365 (9.87×) over the country average.

04

Where do Razer Inc. fans live in Germany?

Razer Inc. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Razer Inc. fans also like?

Beyond Razer Inc. itself, the audience over-indexes on Strategy games (10.1×), Office 365 (9.87×), Mobile game (5.79×), and Mobile device (5.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Germany

See Razer Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Razer Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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