Razer Inc. Audience in Germany
Razer Inc. has an estimated audience of 816,357 people in Germany. 24.8% are female, 75.2% are male, average age 27.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Strategy games, Google Drive, Office 365, Mobile game, Mobile device.
The average Razer Inc. fan in Germany is 27.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Strategy games, Google Drive, Office 365, with strongest over-indexing on Strategy games (10.1× the country average). Demographically, the Razer Inc. audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Razer Inc. fans
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 27.6 |
| Estimated audience size | 816,357 |
Audience persona
The typical Razer Inc. fan in Germany is more male, around 27.6 years old, with strong Career Orientation tendencies and a notable affinity for Strategy games.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,574 | 1.19× |
| Bayern | 145,294 | 1.14× |
| Niedersachsen | 91,647 | 1.19× |
| Hessen | 66,883 | 1.11× |
| Baden-Württemberg | 66,310 | 0.61× |
| Rheinland-Pfalz | 39,377 | 0.99× |
| Berlin | 36,102 | 1.02× |
| Sachsen | 35,716 | 0.92× |
| Schleswig-Holstein | 33,725 | 1.19× |
| Brandenburg | 24,523 | 1× |
| Thüringen | 18,503 | 0.92× |
| Sachsen-Anhalt | 17,970 | 0.88× |
| Hamburg | 17,585 | 0.98× |
| Mecklenburg-Vorpommern | 13,268 | 0.88× |
| Saarland | 9,358 | 0.96× |
| Bremen | 6,795 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Strategy games | 10.1× | Games |
| Google Drive | 8.69× | Technology & Electronics |
| Office 365 | 9.87× | Technology & Electronics |
| Mobile game | 5.79× | Games |
| Mobile device | 5.04× | Technology & Electronics |
| Gaming computer | 7.17× | Technology & Electronics |
| Grand Theft Auto (series) | 21.8× | Games |
| Indeed.com | 4.63× | Business & Career |
| X | 3.62× | Internet & Social Media |
| Role-playing games | 5.83× | Games |
| Nvidia | 8.93× | Technology & Electronics |
| Refurbed | 4.93× | Technology & Electronics |
| Electronics | 3.81× | Technology & Electronics |
| 3.9× | Internet & Social Media | |
| The Last of Us | 8.44× | Games |
| Video card | 13.74× | Technology & Electronics |
| Computer hardware | 4.67× | Technology & Electronics |
| TikTok | 2.28× | Internet & Social Media |
| Massively multiplayer online role-playing games | 5.72× | Games |
| Puzzle video games | 4.89× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.3 |
| Patriotism | CONSERVATISM | 1.26 |
| Social Media Usage | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.07 |
| Luxury Orientation | PREMIUM | 1.07 |
| DIY Mentality | THRILL | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| China | 11.9% |
| Germany | 5.6% |
See Razer Inc. audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Razer Inc. have in Germany?
Razer Inc. has an estimated audience of 816,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Razer Inc. fans?
24.8% of Razer Inc. fans are female, 75.2% are male, with an average age of 27.6 years.
Which brands do Razer Inc. fans like most?
Razer Inc. fans show strongest brand affinity for Strategy games (10.1×), Google Drive (8.69×), and Office 365 (9.87×) over the country average.
Where do Razer Inc. fans live in Germany?
Razer Inc. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,574), Bayern (reach 145,294), and Niedersachsen (reach 91,647). These three regions account for the largest share of the active audience.
What other brands do Razer Inc. fans also like?
Beyond Razer Inc. itself, the audience over-indexes on Google Drive (8.69×), Office 365 (9.87×), Mobile game (5.79×), and Mobile device (5.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Razer Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.