Rascasse Audience Intelligence

Electronics Audience in Germany

A data profile of the people who buy, follow and care about Electronics in Germany — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 11,991,503 people in Germany.

#13among Field of study in Germany#130among Topic in Germany#17in Technology & Electronics

The average Electronics fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Software, Discount stores, Mobile phones, with strongest over-indexing on Software (1.56× the country average).

Demographically, the Electronics audience skews more male with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electronics fan in Germany is more male, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Software.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronics profile in Germany.

Audience size
12M
in Germany
Gender
42.5%♀
57.5% male
Age
40.4
average years
Country rank
#219
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronics fans

42.5% are female, 57.5% are male, average age 40.4.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Electronics audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age40.4
Estimated audience size11,991,503
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Electronics audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Electronics audience comes from Germany.

Worldwide audience distribution share by country for Electronics
CountryShare
United States20.5%
India7.8%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electronics fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~300K1.22×
02Sachsen-Anhalt~300K1.12×
03Berlin~600K1.08×
04Schleswig-Holstein~500K1.07×
05Niedersachsen~1M1.06×
06Sachsen~600K1.06×
07Thüringen~300K1.06×
08Bayern~2M1.04×
09Bremen~100K1.01×
10Baden-Württemberg~1.5M0.99×
11Brandenburg~400K0.99×
12Rheinland-Pfalz~600K0.95×
13Nordrhein-Westfalen~2.5M0.93×
14Hessen~800K0.92×
15Hamburg~200K0.91×
16Saarland~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Electronics, Germany
0.69×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronics audience
#·InterestCategoryAffinity×
01Digital distributionBusiness & Career1.72×
02REWEShopping1.59×
03Mobile phonesTechnology & Electronics1.57×
04AutoScout24Cars & Mobility1.57×
05GoogleInternet & Social Media1.57×
06SupermarketShopping1.57×
07SoftwareTechnology & Electronics1.56×
08Discount storesShopping1.56×
09TelecommunicationTechnology & Electronics1.56×
10SmartphonesTechnology & Electronics1.55×
11AdvertisingBusiness & Career1.55×
12BroadcastingMovies & TV1.55×
13North Rhine-WestphaliaTravel & Leisure1.54×
14FacebookInternet & Social Media1.53×
15TelevisionsTechnology & Electronics1.52×
16Comedy moviesMovies & TV1.52×
17Android (operating system)Technology & Electronics1.52×
18RossmannShopping1.52×
19LeisureTravel & Leisure1.51×
20RadioTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronics audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.32×
CreativityOPEN1.30×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronics audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Urban LifestyleOPEN0.91×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronics have in Germany?

Electronics has an estimated audience of 11,991,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electronics fans?

42.5% of Electronics fans are female, 57.5% are male, with an average age of 40.4 years.

03

Which brands do Electronics fans like most?

Electronics fans show strongest brand affinity for Software (1.56×), Discount stores (1.56×), and Mobile phones (1.57×) over the country average.

04

Where do Electronics fans live in Germany?

Electronics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Electronics fans also like?

Beyond Electronics itself, the audience over-indexes on Discount stores (1.56×), Mobile phones (1.57×), Smartphones (1.55×), and REWE (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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