Electronics Audience in Germany
Electronics has an estimated audience of 11,991,503 people in Germany. 42.5% are female, 57.5% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software, Discount stores, Mobile phones, Smartphones, REWE.
The average Electronics fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software, Discount stores, Mobile phones, with strongest over-indexing on Software (1.56× the country average). Demographically, the Electronics audience skews more male with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Electronics fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 40.4 |
| Estimated audience size | 11,991,503 |
Audience persona
The typical Electronics fan in Germany is more male, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,519,887 | 0.96× |
| Bayern | 2,030,689 | 1.05× |
| Baden-Württemberg | 1,645,310 | 1.01× |
| Niedersachsen | 1,259,088 | 1.08× |
| Hessen | 801,955 | 0.88× |
| Sachsen | 645,911 | 1.1× |
| Berlin | 584,584 | 1.09× |
| Rheinland-Pfalz | 567,533 | 0.94× |
| Schleswig-Holstein | 466,332 | 1.08× |
| Brandenburg | 377,890 | 1.02× |
| Sachsen-Anhalt | 348,095 | 1.12× |
| Thüringen | 328,034 | 1.07× |
| Mecklenburg-Vorpommern | 264,926 | 1.16× |
| Hamburg | 243,544 | 0.9× |
| Bremen | 94,044 | 0.92× |
| Saarland | 91,707 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software | 1.56× | Technology & Electronics |
| Discount stores | 1.56× | Shopping |
| Mobile phones | 1.57× | Technology & Electronics |
| Smartphones | 1.55× | Technology & Electronics |
| REWE | 1.59× | Shopping |
| Leisure | 1.51× | Travel & Leisure |
| Televisions | 1.52× | Technology & Electronics |
| Comedy movies | 1.52× | Movies & TV |
| AutoScout24 | 1.57× | Cars & Mobility |
| Advertising | 1.55× | Business & Career |
| Wetter.com | 1.55× | Home & Garden |
| Android (operating system) | 1.52× | Technology & Electronics |
| Telecommunication | 1.56× | Technology & Electronics |
| Broadcasting | 1.55× | Movies & TV |
| Rossmann | 1.52× | Shopping |
| 1.53× | Internet & Social Media | |
| Digital distribution | 1.72× | Business & Career |
| 1.57× | Internet & Social Media | |
| North Rhine-Westphalia | 1.54× | Travel & Leisure |
| Radio | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
| Sports Activity | POWER | 1.13 |
| Early Adopter Mentality | POWER | 1.13 |
| Career Orientation | POWER | 1.11 |
| Sustainability | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
See Electronics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Electronics have in Germany?
Electronics has an estimated audience of 11,991,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electronics fans?
42.5% of Electronics fans are female, 57.5% are male, with an average age of 40.4 years.
Which brands do Electronics fans like most?
Electronics fans show strongest brand affinity for Software (1.56×), Discount stores (1.56×), and Mobile phones (1.57×) over the country average.
Where do Electronics fans live in Germany?
Electronics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,519,887), Bayern (reach 2,030,689), and Baden-Württemberg (reach 1,645,310). These three regions account for the largest share of the active audience.
What other brands do Electronics fans also like?
Beyond Electronics itself, the audience over-indexes on Discount stores (1.56×), Mobile phones (1.57×), Smartphones (1.55×), and REWE (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.