Electronics Audience in France
Electronics has an estimated audience of 7,486,780 people in France. 42.1% are female, 57.9% are male, average age 42.8. Top regions: Île-de-France, Grand Est, Auvergne-Rhône-Alpes. Top brand affinities: Physics, AliExpress, Electricity, Apple, SFR.
The average Electronics fan in France is 42.8 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Grand Est, Auvergne-Rhône-Alpes. Top brand affinities include Physics, AliExpress, Electricity, with strongest over-indexing on Physics (2.01× the country average). Demographically, the Electronics audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Electronics fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 42.8 |
| Estimated audience size | 7,486,780 |
Audience persona
The typical Electronics fan in France is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Physics.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,670,529 | 1.25× |
| Grand Est | 855,782 | 1.41× |
| Auvergne-Rhône-Alpes | 852,701 | 0.97× |
| Hauts-de-France | 845,808 | 1.28× |
| Provence-Alpes-Côte d'Azur | 695,757 | 1.25× |
| Occitanie | 618,523 | 0.96× |
| Nouvelle-Aquitaine | 549,923 | 0.83× |
| Brittany | 355,262 | 0.97× |
| Pays de la Loire | 353,135 | 0.85× |
| Normandy | 283,361 | 0.78× |
| Bourgogne-Franche-Comté | 231,135 | 0.76× |
| Centre-Val de Loire | 202,207 | 0.72× |
| Corsica | 99,885 | 2.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Physics | 2.01× | Business & Career |
| AliExpress | 1.64× | Shopping |
| Electricity | 1.83× | Home & Garden |
| Apple | 1.56× | Technology & Electronics |
| SFR | 1.56× | Technology & Electronics |
| Machine | 1.73× | Business & Career |
| Energy | 1.53× | Home & Garden |
| Telecommunication | 1.57× | Technology & Electronics |
| Black Friday (shopping) | 1.51× | Shopping |
| Computer hardware | 2.18× | Technology & Electronics |
| Amplifier | 2.8× | Technology & Electronics |
| Computer processors | 2.23× | Technology & Electronics |
| Demi Moore | 3.05× | Movies & TV |
| Computing | 1.99× | Technology & Electronics |
| Blouse | 1.71× | Fashion & Accessoires |
| Plumbing | 1.52× | Home & Garden |
| Household | 1.77× | Home & Garden |
| Skirt | 1.52× | Fashion & Accessoires |
| Wireless | 2.15× | Technology & Electronics |
| Air conditioning | 1.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Early Adopter Mentality | POWER | 1.41 |
| Need for Security | CONSERVATISM | 1.29 |
| Social Media Usage | JOY | 1.24 |
| Price Sensitivity | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
See Electronics audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Electronics have in France?
Electronics has an estimated audience of 7,486,780 people in France, concentrated in Île-de-France and Grand Est.
What is the gender split and age of Electronics fans?
42.1% of Electronics fans are female, 57.9% are male, with an average age of 42.8 years.
Which brands do Electronics fans like most?
Electronics fans show strongest brand affinity for Physics (2.01×), AliExpress (1.64×), and Electricity (1.83×) over the country average.
Where do Electronics fans live in France?
Electronics fans in France are most concentrated in Île-de-France (reach 1,670,529), Grand Est (reach 855,782), and Auvergne-Rhône-Alpes (reach 852,701). These three regions account for the largest share of the active audience.
What other brands do Electronics fans also like?
Beyond Electronics itself, the audience over-indexes on AliExpress (1.64×), Electricity (1.83×), Apple (1.56×), and SFR (1.56×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.