Black Friday (shopping) Audience in France
Black Friday (shopping) has an estimated audience of 9,189,361 people in France. 63.9% are female, 36.1% are male, average age 43.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: AliExpress, Cdiscount, Conforama, Brico Dépôt, Linens.
The average Black Friday (shopping) fan in France is 43.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include AliExpress, Cdiscount, Conforama, with strongest over-indexing on AliExpress (1.73× the country average). Demographically, the Black Friday (shopping) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Black Friday (shopping) fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.8 |
| Estimated audience size | 9,189,361 |
Audience persona
The typical Black Friday (shopping) fan in France is more female, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for AliExpress.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,256,507 | 1.37× |
| Auvergne-Rhône-Alpes | 1,211,491 | 1.12× |
| Hauts-de-France | 875,119 | 1.08× |
| Occitanie | 860,316 | 1.08× |
| Nouvelle-Aquitaine | 836,408 | 1.03× |
| Grand Est | 761,754 | 1.02× |
| Provence-Alpes-Côte d'Azur | 660,897 | 0.97× |
| Pays de la Loire | 557,781 | 1.09× |
| Brittany | 434,484 | 0.97× |
| Normandy | 430,562 | 0.96× |
| Bourgogne-Franche-Comté | 308,160 | 0.83× |
| Centre-Val de Loire | 303,968 | 0.88× |
| Corsica | 26,556 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AliExpress | 1.73× | Shopping |
| Cdiscount | 1.61× | Shopping |
| Conforama | 1.66× | Home & Garden |
| Brico Dépôt | 1.54× | Shopping |
| Linens | 2.17× | Home & Garden |
| Intersport | 1.61× | Shopping |
| H&M | 1.55× | Shopping |
| Cyber Monday | 2.93× | Shopping |
| Coupons | 1.59× | Shopping |
| Temu | 2.01× | Shopping |
| Primark | 1.54× | Shopping |
| Etam | 1.66× | Fashion & Accessoires |
| Free Mobile | 1.52× | Technology & Electronics |
| Limited liability company | 1.87× | Business & Career |
| Promod | 1.88× | Fashion & Accessoires |
| Children's clothing | 1.85× | Fashion & Accessoires |
| Groupon | 2.01× | Internet & Social Media |
| Yves Rocher (company) | 1.75× | Beauty & Wellness |
| Voici | 1.53× | News |
| Gémo | 1.82× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.44 |
| Extroversion | THRILL | 1.41 |
| Mindfulness | BALANCE | 1.14 |
| Family Orientation | CONSERVATISM | 0.96 |
| Social Media Usage | JOY | 0.95 |
| Patriotism | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.1% |
| Italy | 7.2% |
See Black Friday (shopping) audiences in other countries
- Black Friday (shopping) — Germany
- Black Friday (shopping) — United States
- Black Friday (shopping) — United Kingdom
- Black Friday (shopping) — Italy
- Black Friday (shopping) — Spain
- Black Friday (shopping) — Brazil
- Black Friday (shopping) — Japan
- Black Friday (shopping) — South Korea
- Black Friday (shopping) — India
- Black Friday (shopping) — Canada
- Black Friday (shopping) — Mexico
More Shopping audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Black Friday (shopping) have in France?
Black Friday (shopping) has an estimated audience of 9,189,361 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Black Friday (shopping) fans?
63.9% of Black Friday (shopping) fans are female, 36.1% are male, with an average age of 43.8 years.
Which brands do Black Friday (shopping) fans like most?
Black Friday (shopping) fans show strongest brand affinity for AliExpress (1.73×), Cdiscount (1.61×), and Conforama (1.66×) over the country average.
Where do Black Friday (shopping) fans live in France?
Black Friday (shopping) fans in France are most concentrated in Île-de-France (reach 2,256,507), Auvergne-Rhône-Alpes (reach 1,211,491), and Hauts-de-France (reach 875,119). These three regions account for the largest share of the active audience.
What other brands do Black Friday (shopping) fans also like?
Beyond Black Friday (shopping) itself, the audience over-indexes on Cdiscount (1.61×), Conforama (1.66×), Brico Dépôt (1.54×), and Linens (2.17×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Black Friday (shopping). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.