A data profile of the people who buy, follow and care about Free Mobile in France — modelled from more than twelve digital signal sources. Free Mobile has an estimated audience of 8,945,631 people in France.
The average Free Mobile fan in France is 40.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Xavier Niel, Bouygues Telecom, Orange, with strongest over-indexing on Xavier Niel (14.17× the country average).
Demographically, the Free Mobile audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Free Mobile fan in France is more male, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Xavier Niel.
The key figures that characterise the Free Mobile profile in France.
44.0% are female, 56.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 40.1 |
| Estimated audience size | 8,945,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Free Mobile audience comes from France.
| Country | Share |
|---|---|
| France | 83.0% |
| China | 2.7% |
| Italy | 1.3% |
Where the Free Mobile audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.50× | |
| 02 | Hauts-de-France | ~900K | 1.20× | |
| 03 | Occitanie | ~900K | 1.16× | |
| 04 | Grand Est | ~800K | 1.14× | |
| 05 | Bourgogne-Franche-Comté | ~400K | 1.10× | |
| 06 | Provence-Alpes-Côte d'Azur | ~700K | 1.08× | |
| 07 | Normandy | ~500K | 1.07× | |
| 08 | Auvergne-Rhône-Alpes | ~1M | 1.01× | |
| 09 | Centre-Val de Loire | ~300K | 0.97× | |
| 10 | Pays de la Loire | ~400K | 0.81× | |
| 11 | Nouvelle-Aquitaine | ~600K | 0.78× | |
| 12 | Brittany | ~300K | 0.73× | |
| 13 | Corsica | ~20K | 0.45× |
The strongest cross-interests of the Free Mobile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xavier Niel | Business & Career | 14.17× | ||
| 02 | Mobile network operator | Technology & Electronics | 13.29× | ||
| 03 | Internet service provider | Technology & Electronics | 5.94× | ||
| 04 | Voice over IP | Technology & Electronics | 5.52× | ||
| 05 | Bouygues Telecom | Technology & Electronics | 4.19× | ||
| 06 | IPTV | Technology & Electronics | 4.17× | ||
| 07 | Xiaomi | Technology & Electronics | 3.65× | ||
| 08 | Sosh | Shopping | 3.12× | ||
| 09 | SFR | Technology & Electronics | 2.72× | ||
| 10 | Orange | Technology & Electronics | 2.52× | ||
| 11 | FlixBus | Cars & Mobility | 2.17× | ||
| 12 | CAC 40 | Business & Career | 1.81× | ||
| 13 | Norauto | Cars & Mobility | 1.79× | ||
| 14 | Cdiscount | Shopping | 1.73× | ||
| 15 | Conforama | Home & Garden | 1.65× | ||
| 16 | AliExpress | Shopping | 1.57× | ||
| 17 | Sports and outdoors | Sports | 1.55× | ||
| 18 | Intermarché | Shopping | 1.55× | ||
| 19 | Ouest-France | News | 1.53× | ||
| 20 | Air France | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.60× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Free Mobile's target market in France covers an estimated 8,945,631 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
44.0% of the Free Mobile audience are female, 56.0% are male, with an average age of 40.1 years.
Free Mobile fans show strongest brand affinity for Xavier Niel (14.17×), Bouygues Telecom (4.19×), and Orange (2.52×) over the country average.
Free Mobile fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Free Mobile itself, the audience over-indexes on Bouygues Telecom (4.19×), Orange (2.52×), Internet service provider (5.94×), and SFR (2.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Free Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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