SFR Target Market in France
SFR has an estimated audience of 10,105,304 people in France. 38.8% are female, 61.2% are male, average age 41.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Oscaro, Electronic funds transfer, Free Mobile, Rakuten, Bouygues Telecom.
The average SFR fan in France is 41.6 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Oscaro, Electronic funds transfer, Free Mobile, with strongest over-indexing on Oscaro (1.8× the country average). Demographically, the SFR audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Customer demographics of SFR
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 41.6 |
| Estimated audience size | 10,105,304 |
Audience persona
The typical SFR fan in France is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Oscaro.
SFR customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 0.94× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.06× |
| Hauts-de-France | ~1M | 1.18× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.28× |
| Occitanie | ~900K | 1.08× |
| Nouvelle-Aquitaine | ~900K | 1.02× |
| Grand Est | ~800K | 1.01× |
| Normandy | ~500K | 1× |
| Pays de la Loire | ~400K | 0.77× |
| Brittany | ~400K | 0.84× |
| Bourgogne-Franche-Comté | ~400K | 0.99× |
| Centre-Val de Loire | ~400K | 1× |
| Corsica | ~40K | 0.82× |
Top brand affinities of the SFR audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oscaro | 1.8× | Cars & Mobility |
| Electronic funds transfer | 1.81× | Business & Career |
| Free Mobile | 1.56× | Technology & Electronics |
| Rakuten | 1.75× | Shopping |
| Bouygues Telecom | 1.56× | Technology & Electronics |
| BNP Paribas | 1.54× | Business & Career |
| Bruce Willis | 1.81× | Movies & TV |
| Internet service provider | 2.4× | Technology & Electronics |
| Western Union | 1.75× | Business & Career |
| Instant Gaming | 1.76× | Games |
| TCL Corporation | 2.16× | Technology & Electronics |
| FC Bayern Munich | 1.63× | Sports |
| UEFA Europa League | 1.58× | Sports |
| Sosh | 1.6× | Shopping |
| IPTV | 2.09× | Technology & Electronics |
| Xiaomi | 1.84× | Technology & Electronics |
| Computer processors | 1.53× | Technology & Electronics |
| Betclic | 1.54× | Games |
| Office 365 | 1.51× | Technology & Electronics |
| Liverpool F.C. | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.33 |
| Social Media Usage | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
| Spirituality | BALANCE | 1.04 |
| Career Orientation | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 87.0% |
| Guadeloupe | 1.9% |
| China | 1.0% |
See SFR audiences in other countries
More Mobile phone operator audiences in France
- Orange (12,831,358)
- Bouygues (9,001,051)
- Free Mobile (8,945,631)
- Bouygues Telecom (6,670,009)
- WIND (Italy) (1,262,957)
Frequently asked questions
Who is SFR's target market in France?
SFR's target market in France covers an estimated 10,105,304 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of SFR customers?
38.8% of the SFR audience are female, 61.2% are male, with an average age of 41.6 years.
Which brands do SFR fans like most?
SFR fans show strongest brand affinity for Oscaro (1.8×), Electronic funds transfer (1.81×), and Free Mobile (1.56×) over the country average.
Where do SFR fans live in France?
SFR fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do SFR fans also like?
Beyond SFR itself, the audience over-indexes on Electronic funds transfer (1.81×), Free Mobile (1.56×), Rakuten (1.75×), and Bouygues Telecom (1.56×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for SFR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.