A data profile of the people who buy, follow and care about SFR in France — modelled from more than twelve digital signal sources. SFR has an estimated audience of 9,581,918 people in France.
The average SFR fan in France is 41.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Oscaro, Electronic funds transfer, Free Mobile, with strongest over-indexing on Oscaro (1.8× the country average).
Demographically, the SFR audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical SFR fan in France is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Oscaro.
The key figures that characterise the SFR profile in France.
38.8% are female, 61.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 41.6 |
| Estimated audience size | 9,581,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide SFR audience comes from France.
| Country | Share |
|---|---|
| France | 86.3% |
| Guadeloupe | 1.9% |
| China | 1.1% |
Where the SFR audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~1M | 1.28× | |
| 02 | Hauts-de-France | ~1M | 1.18× | |
| 03 | Occitanie | ~900K | 1.08× | |
| 04 | Auvergne-Rhône-Alpes | ~1.5M | 1.06× | |
| 05 | Nouvelle-Aquitaine | ~900K | 1.02× | |
| 06 | Grand Est | ~800K | 1.01× | |
| 07 | Normandy | ~500K | 1.00× | |
| 08 | Centre-Val de Loire | ~400K | 1.00× | |
| 09 | Bourgogne-Franche-Comté | ~400K | 0.99× | |
| 10 | Île-de-France | ~1.5M | 0.94× | |
| 11 | Brittany | ~400K | 0.84× | |
| 12 | Corsica | ~40K | 0.82× | |
| 13 | Pays de la Loire | ~400K | 0.77× |
The strongest cross-interests of the SFR audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet service provider | Technology & Electronics | 2.40× | ||
| 02 | TCL Corporation | Technology & Electronics | 2.16× | ||
| 03 | IPTV | Technology & Electronics | 2.09× | ||
| 04 | Xiaomi | Technology & Electronics | 1.84× | ||
| 05 | Electronic funds transfer | Business & Career | 1.81× | ||
| 06 | Bruce Willis | Movies & TV | 1.81× | ||
| 07 | Oscaro | Cars & Mobility | 1.80× | ||
| 08 | Instant Gaming | Games | 1.76× | ||
| 09 | Rakuten | Shopping | 1.75× | ||
| 10 | Western Union | Business & Career | 1.75× | ||
| 11 | FC Bayern Munich | Sports | 1.63× | ||
| 12 | Sosh | Shopping | 1.60× | ||
| 13 | Liverpool F.C. | Sports | 1.59× | ||
| 14 | UEFA Europa League | Sports | 1.58× | ||
| 15 | Free Mobile | Technology & Electronics | 1.56× | ||
| 16 | Bouygues Telecom | Technology & Electronics | 1.56× | ||
| 17 | BNP Paribas | Business & Career | 1.54× | ||
| 18 | Betclic | Games | 1.54× | ||
| 19 | France Football | Sports | 1.53× | ||
| 20 | Computer processors | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| Social Media Usage | JOY | 1.14× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.68× | |
| Individualism | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.75× |
SFR's target market in France covers an estimated 9,581,918 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
38.8% of the SFR audience are female, 61.2% are male, with an average age of 41.6 years.
SFR fans show strongest brand affinity for Oscaro (1.8×), Electronic funds transfer (1.81×), and Free Mobile (1.56×) over the country average.
SFR fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond SFR itself, the audience over-indexes on Electronic funds transfer (1.81×), Free Mobile (1.56×), Bouygues Telecom (1.56×), and Rakuten (1.75×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for SFR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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