Oscaro Target Market in France
Oscaro has an estimated audience of 9,598,999 people in France. 33.3% are female, 66.7% are male, average age 43.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Love & Sex, Sex and the City, Esso, Norauto, Google Trends.
The average Oscaro fan in France is 43.3 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Love & Sex, Sex and the City, Esso, with strongest over-indexing on Love & Sex (91.87× the country average). Demographically, the Oscaro audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Customer demographics of Oscaro
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 43.3 |
| Estimated audience size | 9,598,999 |
Audience persona
The typical Oscaro fan in France is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
Oscaro customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 0.77× |
| Auvergne-Rhône-Alpes | ~1M | 0.98× |
| Nouvelle-Aquitaine | ~900K | 1.08× |
| Hauts-de-France | ~900K | 1.05× |
| Occitanie | ~900K | 1.04× |
| Grand Est | ~800K | 0.99× |
| Provence-Alpes-Côte d'Azur | ~700K | 0.92× |
| Normandy | ~600K | 1.26× |
| Pays de la Loire | ~400K | 0.83× |
| Bourgogne-Franche-Comté | ~400K | 1.1× |
| Centre-Val de Loire | ~400K | 1.13× |
| Brittany | ~400K | 0.8× |
| Corsica | ~50K | 1.05× |
Top brand affinities of the Oscaro audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 91.87× | Kids & Family |
| Sex and the City | 8.98× | Movies & TV |
| Esso | 11.2× | Cars & Mobility |
| Norauto | 4.59× | Cars & Mobility |
| Google Trends | 20× | Internet & Social Media |
| Kitchen garden | 8.16× | Home & Garden |
| EBay | 3.67× | Shopping |
| Christmas Gift | 12.26× | Kids & Family |
| Christmas tree | 13.51× | Kids & Family |
| Tour de France | 2.26× | Sports |
| Broadcasting of sports events | 8.34× | Movies & TV |
| TotalEnergies | 4.01× | Cars & Mobility |
| AXA | 4.94× | Business & Career |
| Michelin | 5.08× | Cars & Mobility |
| Solar energy | 5.16× | Home & Garden |
| MSN | 2.91× | News |
| Citroën | 4.84× | Cars & Mobility |
| Lidl | 2.46× | Shopping |
| Eurostar | 5.39× | Cars & Mobility |
| Škoda Auto | 4.77× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.14 |
| Need for Security | CONSERVATISM | 2.08 |
| Career Orientation | POWER | 1.87 |
| Quality Awareness | PREMIUM | 1.79 |
| Indulgence | JOY | 1.7 |
| Convenience Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 77.4% |
| Spain | 15.5% |
| Guadeloupe | 1.1% |
See Oscaro audiences in other countries
More Cars & Mobility audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
Who is Oscaro's target market in France?
Oscaro's target market in France covers an estimated 9,598,999 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Oscaro customers?
33.3% of the Oscaro audience are female, 66.7% are male, with an average age of 43.3 years.
Which brands do Oscaro fans like most?
Oscaro fans show strongest brand affinity for Love & Sex (91.87×), Sex and the City (8.98×), and Esso (11.2×) over the country average.
Where do Oscaro fans live in France?
Oscaro fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Nouvelle-Aquitaine (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Oscaro fans also like?
Beyond Oscaro itself, the audience over-indexes on Sex and the City (8.98×), Esso (11.2×), Norauto (4.59×), and Google Trends (20×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Oscaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.