A data profile of the people who buy, follow and care about Oscaro in France — modelled from more than twelve digital signal sources. Oscaro has an estimated audience of 9,598,999 people in France.
The average Oscaro fan in France is 43.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Esso, Sex and the City, with strongest over-indexing on Love & Sex (91.87× the country average).
Demographically, the Oscaro audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Oscaro fan in France is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Oscaro profile in France.
33.3% are female, 66.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 43.3 |
| Estimated audience size | 9,598,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Oscaro audience comes from France.
| Country | Share |
|---|---|
| France | 80.1% |
| Spain | 12.5% |
| Guadeloupe | 1.1% |
Where the Oscaro audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~600K | 1.26× | |
| 02 | Centre-Val de Loire | ~400K | 1.13× | |
| 03 | Bourgogne-Franche-Comté | ~400K | 1.10× | |
| 04 | Nouvelle-Aquitaine | ~900K | 1.08× | |
| 05 | Hauts-de-France | ~900K | 1.05× | |
| 06 | Corsica | ~50K | 1.05× | |
| 07 | Occitanie | ~900K | 1.04× | |
| 08 | Grand Est | ~800K | 0.99× | |
| 09 | Auvergne-Rhône-Alpes | ~1M | 0.98× | |
| 10 | Provence-Alpes-Côte d'Azur | ~700K | 0.92× | |
| 11 | Pays de la Loire | ~400K | 0.83× | |
| 12 | Brittany | ~400K | 0.80× | |
| 13 | Île-de-France | ~1.5M | 0.77× |
The strongest cross-interests of the Oscaro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 91.87× | ||
| 02 | Google Trends | Internet & Social Media | 20.00× | ||
| 03 | Christmas tree | Kids & Family | 13.51× | ||
| 04 | Christmas Gift | Kids & Family | 12.26× | ||
| 05 | Esso | Cars & Mobility | 11.20× | ||
| 06 | Sex and the City | Movies & TV | 8.98× | ||
| 07 | Broadcasting of sports events | Movies & TV | 8.34× | ||
| 08 | Kitchen garden | Home & Garden | 8.16× | ||
| 09 | Eurostar | Cars & Mobility | 5.39× | ||
| 10 | Solar energy | Home & Garden | 5.16× | ||
| 11 | Michelin | Cars & Mobility | 5.08× | ||
| 12 | AXA | Business & Career | 4.94× | ||
| 13 | Citroën | Cars & Mobility | 4.84× | ||
| 14 | Škoda Auto | Cars & Mobility | 4.77× | ||
| 15 | Norauto | Cars & Mobility | 4.59× | ||
| 16 | TotalEnergies | Cars & Mobility | 4.01× | ||
| 17 | EBay | Shopping | 3.67× | ||
| 18 | MSN | News | 2.91× | ||
| 19 | Lidl | Shopping | 2.46× | ||
| 20 | Tour de France | Sports | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.14× | |
| Need for Security | CONSERVATISM | 2.08× | |
| Career Orientation | POWER | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.38× | |
| Sustainability | BALANCE | 0.46× | |
| Luxury Orientation | PREMIUM | 0.54× |
Oscaro's target market in France covers an estimated 9,598,999 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
33.3% of the Oscaro audience are female, 66.7% are male, with an average age of 43.3 years.
Oscaro fans show strongest brand affinity for Love & Sex (91.87×), Esso (11.2×), and Sex and the City (8.98×) over the country average.
Oscaro fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Nouvelle-Aquitaine (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Oscaro itself, the audience over-indexes on Esso (11.2×), Sex and the City (8.98×), Norauto (4.59×), and Google Trends (20×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Oscaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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