A data profile of the people who buy, follow and care about Eurostar in France — modelled from more than twelve digital signal sources. Eurostar has an estimated audience of 2,886,098 people in France.
The average Eurostar fan in France is 43.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include SNCF, Oscaro, Bonobo (musician), with strongest over-indexing on SNCF (5.07× the country average).
Demographically, the Eurostar audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Eurostar fan in France is balanced, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for SNCF.
The key figures that characterise the Eurostar profile in France.
46.3% are female, 53.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 43.4 |
| Estimated audience size | 2,886,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Eurostar audience comes from France.
| Country | Share |
|---|---|
| United Kingdom | 37.4% |
| France | 21.7% |
| Belgium | 7.3% |
Where the Eurostar audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 3.81× | |
| 02 | Hauts-de-France | ~400K | 1.66× | |
| 03 | Centre-Val de Loire | ~100K | 1.11× | |
| 04 | Normandy | ~100K | 1.06× | |
| 05 | Auvergne-Rhône-Alpes | ~200K | 0.70× | |
| 06 | Grand Est | ~200K | 0.68× | |
| 07 | Bourgogne-Franche-Comté | ~70K | 0.67× | |
| 08 | Pays de la Loire | ~100K | 0.66× | |
| 09 | Brittany | ~90K | 0.64× | |
| 10 | Nouvelle-Aquitaine | ~100K | 0.58× | |
| 11 | Corsica | ~8K | 0.56× | |
| 12 | Provence-Alpes-Côte d'Azur | ~100K | 0.55× | |
| 13 | Occitanie | ~100K | 0.42× |
The strongest cross-interests of the Eurostar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonobo (musician) | Music & Radio | 6.90× | ||
| 02 | Oscaro | Cars & Mobility | 5.39× | ||
| 03 | SNCF | Cars & Mobility | 5.07× | ||
| 04 | AXA | Business & Career | 4.69× | ||
| 05 | Western Union | Business & Career | 4.53× | ||
| 06 | Financial services | Business & Career | 3.79× | ||
| 07 | Bouygues Telecom | Technology & Electronics | 3.48× | ||
| 08 | Peugeot | Cars & Mobility | 3.36× | ||
| 09 | Insurance | Business & Career | 3.17× | ||
| 10 | Orange | Technology & Electronics | 2.91× | ||
| 11 | Hardware store | Home & Garden | 2.87× | ||
| 12 | SFR | Technology & Electronics | 2.84× | ||
| 13 | Fnac | Shopping | 2.70× | ||
| 14 | EasyJet | Travel & Leisure | 2.61× | ||
| 15 | Indeed.com | Business & Career | 2.58× | ||
| 16 | Auchan | Shopping | 2.54× | ||
| 17 | Boursorama | Business & Career | 2.42× | ||
| 18 | Google News | News | 2.42× | ||
| 19 | Carrefour | Shopping | 2.39× | ||
| 20 | Conforama | Home & Garden | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.28× | |
| DIY Mentality | THRILL | 1.94× | |
| Need for Security | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Mindfulness | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.66× |
Eurostar's target market in France covers an estimated 2,886,098 people, concentrated in Île-de-France and Hauts-de-France.
46.3% of the Eurostar audience are female, 53.7% are male, with an average age of 43.4 years.
Eurostar fans show strongest brand affinity for SNCF (5.07×), Oscaro (5.39×), and Bonobo (musician) (6.9×) over the country average.
Eurostar fans in France are most concentrated in Île-de-France (reach ~2M), Hauts-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Eurostar itself, the audience over-indexes on Oscaro (5.39×), Bonobo (musician) (6.9×), Boursorama (2.42×), and Orange (2.91×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Eurostar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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