Hardware store Audience in France
Hardware store has an estimated audience of 7,608,937 people in France. 41.8% are female, 58.2% are male, average age 43.1. Top regions: Île-de-France, Hauts-de-France, Provence-Alpes-Côte d'Azur. Top brand affinities: Brico Dépôt, Castorama, Home construction, Mr. Bricolage, Home repair.
The average Hardware store fan in France is 43.1 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Provence-Alpes-Côte d'Azur. Top brand affinities include Brico Dépôt, Castorama, Home construction, with strongest over-indexing on Brico Dépôt (2.86× the country average). Demographically, the Hardware store audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Hardware store fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 43.1 |
| Estimated audience size | 7,608,937 |
Audience persona
The typical Hardware store fan in France is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Brico Dépôt.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,034,938 | 1.49× |
| Hauts-de-France | 1,546,639 | 2.31× |
| Provence-Alpes-Côte d'Azur | 962,364 | 1.71× |
| Auvergne-Rhône-Alpes | 936,032 | 1.05× |
| Occitanie | 602,606 | 0.92× |
| Nouvelle-Aquitaine | 565,261 | 0.84× |
| Grand Est | 417,830 | 0.68× |
| Normandy | 285,750 | 0.77× |
| Bourgogne-Franche-Comté | 222,701 | 0.72× |
| Brittany | 211,921 | 0.57× |
| Pays de la Loire | 198,866 | 0.47× |
| Centre-Val de Loire | 129,873 | 0.45× |
| Corsica | 38,423 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 2.86× | Shopping |
| Castorama | 2.36× | Shopping |
| Home construction | 3.43× | Home & Garden |
| Mr. Bricolage | 3.49× | Shopping |
| Home repair | 3.01× | Home & Garden |
| Kiabi | 2.24× | Fashion & Accessoires |
| Leroy Merlin | 2.22× | Shopping |
| IKEA | 1.55× | Home & Garden |
| Auchan | 1.52× | Shopping |
| King Jouet | 2.17× | Shopping |
| vertbaudet | 2.18× | Fashion & Accessoires |
| Belgium | 1.74× | Travel & Leisure |
| Voici | 1.78× | News |
| Bricolage | 2.09× | Home & Garden |
| Hand tool | 2.78× | Home & Garden |
| Developmental psychology | 1.95× | Health |
| Childhood | 1.68× | Kids & Family |
| Gala | 1.8× | News |
| Gémo | 1.83× | Fashion & Accessoires |
| Drill | 2.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.83 |
| Mindfulness | BALANCE | 1.86 |
| Community Orientation | OPEN | 1.72 |
| Indulgence | JOY | 1.53 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
See Hardware store audiences in other countries
More Home & Garden audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Hardware store have in France?
Hardware store has an estimated audience of 7,608,937 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Hardware store fans?
41.8% of Hardware store fans are female, 58.2% are male, with an average age of 43.1 years.
Which brands do Hardware store fans like most?
Hardware store fans show strongest brand affinity for Brico Dépôt (2.86×), Castorama (2.36×), and Home construction (3.43×) over the country average.
Where do Hardware store fans live in France?
Hardware store fans in France are most concentrated in Île-de-France (reach 2,034,938), Hauts-de-France (reach 1,546,639), and Provence-Alpes-Côte d'Azur (reach 962,364). These three regions account for the largest share of the active audience.
What other brands do Hardware store fans also like?
Beyond Hardware store itself, the audience over-indexes on Castorama (2.36×), Home construction (3.43×), Mr. Bricolage (3.49×), and Home repair (3.01×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.