A data profile of the people who buy, follow and care about Hardware store in Spain — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 3,763,319 people in Spain.
The average Hardware store fan in Spain is 44.7 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Brico Dépôt, House painter and decorator, Renovation, with strongest over-indexing on Brico Dépôt (14.25× the country average).
Demographically, the Hardware store audience skews more male with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hardware store fan in Spain is more male, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Hardware store profile in Spain.
33.4% are female, 66.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 44.7 |
| Estimated audience size | 3,763,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 30% |
of the worldwide Hardware store audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
Where the Hardware store audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 2.26× | |
| 02 | Canary Islands | ~300K | 1.77× | |
| 03 | Catalonia | ~1M | 1.57× | |
| 04 | Andalusia | ~1M | 1.35× | |
| 05 | Comunidad Valenciana | ~500K | 1.30× | |
| 06 | Region of Murcia | ~100K | 1.06× | |
| 07 | Cantabria | ~50K | 0.96× | |
| 08 | La Rioja | ~20K | 0.95× | |
| 09 | Principality of Asturias | ~80K | 0.92× | |
| 10 | Navarre | ~40K | 0.91× | |
| 11 | Extremadura | ~70K | 0.88× | |
| 12 | Aragon | ~90K | 0.87× | |
| 13 | Community of Madrid | ~500K | 0.86× | |
| 14 | Galicia | ~100K | 0.81× | |
| 15 | Basque Autonomous Country | ~100K | 0.80× | |
| 16 | Castilla-La Mancha | ~100K | 0.78× | |
| 17 | Castile and León | ~100K | 0.76× |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home-improvement center | Home & Garden | 17.02× | ||
| 02 | Brico | Home & Garden | 15.27× | ||
| 03 | Brico Dépôt | Shopping | 14.25× | ||
| 04 | House painter and decorator | Home & Garden | 12.81× | ||
| 05 | Handyman | Home & Garden | 12.55× | ||
| 06 | Bricolage | Home & Garden | 8.25× | ||
| 07 | Construction engineering | Business & Career | 8.13× | ||
| 08 | Soldering iron | Home & Garden | 6.89× | ||
| 09 | Scandinavian design | Home & Garden | 6.64× | ||
| 10 | Danish design | Home & Garden | 4.74× | ||
| 11 | Renovation | Home & Garden | 4.71× | ||
| 12 | Rural tourism | Travel & Leisure | 4.14× | ||
| 13 | Drill | Home & Garden | 4.02× | ||
| 14 | Leroy Merlin | Shopping | 3.59× | ||
| 15 | Home construction | Home & Garden | 3.10× | ||
| 16 | Home repair | Home & Garden | 2.79× | ||
| 17 | Zara Home | Home & Garden | 2.78× | ||
| 18 | Cajamar | Business & Career | 2.53× | ||
| 19 | Home improvement | Home & Garden | 1.93× | ||
| 20 | Furniture | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.18× | |
| Design Affinity | PREMIUM | 2.60× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.70× | |
| Risk Appetite | THRILL | 0.83× | |
| Urban Lifestyle | OPEN | 0.85× |
Hardware store has an estimated audience of 3,763,319 people in Spain, concentrated in Catalonia and Andalusia.
33.4% of Hardware store fans are female, 66.6% are male, with an average age of 44.7 years.
Hardware store fans show strongest brand affinity for Brico Dépôt (14.25×), House painter and decorator (12.81×), and Renovation (4.71×) over the country average.
Hardware store fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Comunidad Valenciana (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hardware store itself, the audience over-indexes on House painter and decorator (12.81×), Renovation (4.71×), Home-improvement center (17.02×), and Soldering iron (6.89×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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