A data profile of the people who buy, follow and care about Beauty salons in Spain — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 11,535,030 people in Spain.
The average Beauty salons fan in Spain is 44.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana.
Top brand affinities include Semana, Dresses, Stradivarius, with strongest over-indexing on Semana (1.74× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Beauty salons fan in Spain is more female, around 44.8 years old, with strong Creativity tendencies and a notable affinity for Semana.
The key figures that characterise the Beauty salons profile in Spain.
74.4% are female, 25.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 44.8 |
| Estimated audience size | 11,535,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Beauty salons audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
Where the Beauty salons audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~1.5M | 2.79× | |
| 02 | Balearic Islands | ~700K | 2.26× | |
| 03 | Comunidad Valenciana | ~2.5M | 1.77× | |
| 04 | Catalonia | ~3M | 1.37× | |
| 05 | Andalusia | ~3M | 1.29× | |
| 06 | Region of Murcia | ~500K | 1.27× | |
| 07 | La Rioja | ~70K | 0.94× | |
| 08 | Cantabria | ~100K | 0.89× | |
| 09 | Navarre | ~100K | 0.88× | |
| 10 | Extremadura | ~200K | 0.87× | |
| 11 | Principality of Asturias | ~200K | 0.84× | |
| 12 | Castilla-La Mancha | ~400K | 0.81× | |
| 13 | Aragon | ~200K | 0.81× | |
| 14 | Community of Madrid | ~1.5M | 0.80× | |
| 15 | Galicia | ~400K | 0.76× | |
| 16 | Castile and León | ~400K | 0.74× | |
| 17 | Basque Autonomous Country | ~300K | 0.69× |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blouse | Fashion & Accessoires | 1.89× | ||
| 02 | Manicure | Beauty & Wellness | 1.89× | ||
| 03 | Pedicure | Beauty & Wellness | 1.86× | ||
| 04 | Sephora | Shopping | 1.85× | ||
| 05 | Maquillaje Profesional | Beauty & Wellness | 1.82× | ||
| 06 | Oysho | Fashion & Accessoires | 1.82× | ||
| 07 | El Mueble | Home & Garden | 1.76× | ||
| 08 | Skin care | Beauty & Wellness | 1.75× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 10 | Skirt | Fashion & Accessoires | 1.75× | ||
| 11 | Semana | News | 1.74× | ||
| 12 | Diez Minutos | News | 1.74× | ||
| 13 | Stradivarius | Shopping | 1.73× | ||
| 14 | Revista HOLA | News | 1.67× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.66× | ||
| 16 | Primark | Shopping | 1.59× | ||
| 17 | Handbags | Fashion & Accessoires | 1.55× | ||
| 18 | Parfois (fashion accessories) | Fashion & Accessoires | 1.55× | ||
| 19 | Dresses | Fashion & Accessoires | 1.53× | ||
| 20 | Trousers | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.24× | |
| Design Affinity | PREMIUM | 1.19× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Risk Appetite | THRILL | 0.73× | |
| Urban Lifestyle | OPEN | 0.76× |
Beauty salons has an estimated audience of 11,535,030 people in Spain, concentrated in Andalusia and Catalonia.
74.4% of Beauty salons fans are female, 25.6% are male, with an average age of 44.8 years.
Beauty salons fans show strongest brand affinity for Semana (1.74×), Dresses (1.53×), and Stradivarius (1.73×) over the country average.
Beauty salons fans in Spain are most concentrated in Andalusia (reach ~3M), Catalonia (reach ~3M), and Comunidad Valenciana (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Beauty salons itself, the audience over-indexes on Dresses (1.53×), Stradivarius (1.73×), Primark (1.59×), and Skin care (1.75×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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