Beauty salons Audience in Spain
Beauty salons has an estimated audience of 11,535,030 people in Spain. 74.4% are female, 25.6% are male, average age 44.8. Top regions: Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities: Semana, Dresses, Stradivarius, Sephora, Primark.
The average Beauty salons fan in Spain is 44.8 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities include Semana, Dresses, Stradivarius, with strongest over-indexing on Semana (1.74× the country average). Demographically, the Beauty salons audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Beauty salons fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 44.8 |
| Estimated audience size | 11,535,030 |
Audience persona
The typical Beauty salons fan in Spain is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Semana.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,990,215 | 1.32× |
| Catalonia | 2,908,359 | 1.39× |
| Comunidad Valenciana | 2,392,506 | 1.85× |
| Canary Islands | 1,754,991 | 3.05× |
| Community of Madrid | 1,513,714 | 0.78× |
| Balearic Islands | 833,581 | 2.57× |
| Region of Murcia | 567,496 | 1.43× |
| Galicia | 329,857 | 0.61× |
| Castilla-La Mancha | 284,618 | 0.61× |
| Castile and León | 215,452 | 0.43× |
| Basque Autonomous Country | 140,292 | 0.33× |
| Aragon | 136,075 | 0.45× |
| Principality of Asturias | 103,982 | 0.38× |
| Extremadura | 79,922 | 0.32× |
| Navarre | 72,258 | 0.5× |
| Cantabria | 66,943 | 0.46× |
| La Rioja | 38,928 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semana | 1.74× | News |
| Dresses | 1.53× | Fashion & Accessoires |
| Stradivarius | 1.73× | Shopping |
| Sephora | 1.85× | Shopping |
| Primark | 1.59× | Shopping |
| Skin care | 1.75× | Beauty & Wellness |
| Oysho | 1.82× | Fashion & Accessoires |
| Maquillaje Profesional | 1.82× | Beauty & Wellness |
| Blouse | 1.89× | Fashion & Accessoires |
| Revista HOLA | 1.67× | News |
| Children's clothing | 1.75× | Fashion & Accessoires |
| Diez Minutos | 1.74× | News |
| Skirt | 1.75× | Fashion & Accessoires |
| Trousers | 1.51× | Fashion & Accessoires |
| Ana de Armas | 2.07× | Movies & TV |
| Manicure | 1.89× | Beauty & Wellness |
| Handbags | 1.55× | Fashion & Accessoires |
| Parfois (fashion accessories) | 1.55× | Fashion & Accessoires |
| Pedicure | 1.86× | Beauty & Wellness |
| El Mueble | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.1 |
| Family Orientation | CONSERVATISM | 1.02 |
| Creativity | OPEN | 0.99 |
| Social Media Usage | JOY | 0.99 |
| Community Orientation | OPEN | 0.98 |
| Design Affinity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
See Beauty salons audiences in other countries
More Treatment audiences in Spain
- Facial (3,550,252)
- Laser (2,782,724)
- Facial care (2,428,944)
- Microblading (1,889,198)
- Ultraviolet (763,704)
Frequently asked questions
How many fans does Beauty salons have in Spain?
Beauty salons has an estimated audience of 11,535,030 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Beauty salons fans?
74.4% of Beauty salons fans are female, 25.6% are male, with an average age of 44.8 years.
Which brands do Beauty salons fans like most?
Beauty salons fans show strongest brand affinity for Semana (1.74×), Dresses (1.53×), and Stradivarius (1.73×) over the country average.
Where do Beauty salons fans live in Spain?
Beauty salons fans in Spain are most concentrated in Andalusia (reach 2,990,215), Catalonia (reach 2,908,359), and Comunidad Valenciana (reach 2,392,506). These three regions account for the largest share of the active audience.
What other brands do Beauty salons fans also like?
Beyond Beauty salons itself, the audience over-indexes on Dresses (1.53×), Stradivarius (1.73×), Sephora (1.85×), and Primark (1.59×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.