A data profile of the people who buy, follow and care about Dresses in Spain — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 10,475,440 people in Spain.
Dresses has an estimated audience of 10,475,440 people in Spain. 77.5% are female, 22.5% are male, average age 44.8. Top brand affinities: Stradivarius, Family, Spas, Livemusic, Skirt.
Top brand affinities include Stradivarius, Family, Spas, with strongest over-indexing on Stradivarius (2.41× the country average).
Demographically, the Dresses audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Dresses fan in Spain is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Dresses profile in Spain.
77.5% are female, 22.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 44.8 |
| Estimated audience size | 10,475,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Dresses audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoodie | Fashion & Accessoires | 3.74× | ||
| 02 | Livemusic | Music & Radio | 2.72× | ||
| 03 | Volunteering | Politics & Society | 2.53× | ||
| 04 | Mango | Shopping | 2.52× | ||
| 05 | Stradivarius | Shopping | 2.41× | ||
| 06 | Skirt | Fashion & Accessoires | 2.31× | ||
| 07 | Spas | Beauty & Wellness | 2.06× | ||
| 08 | MSN | News | 2.01× | ||
| 09 | Julio Iglesias | Music & Radio | 1.94× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.87× | ||
| 11 | Carrefour | Shopping | 1.79× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.79× | ||
| 13 | Lidl | Shopping | 1.67× | ||
| 14 | Happiness | Health | 1.67× | ||
| 15 | Kitchen | Home & Garden | 1.65× | ||
| 16 | Family | Kids & Family | 1.63× | ||
| 17 | IBEX 35 | Business & Career | 1.63× | ||
| 18 | Hair products | Beauty & Wellness | 1.57× | ||
| 19 | Social media | Business & Career | 1.55× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.51× | |
| Extroversion | THRILL | 1.38× | |
| Travelling | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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