Dresses Audience in Spain
Dresses has an estimated audience of 10,475,440 people in Spain. 77.5% are female, 22.5% are male, average age 44.8. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Stradivarius, Livemusic.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Dresses audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dresses fans
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 44.8 |
| Estimated audience size | 10,475,440 |
Audience persona
The typical Dresses fan in Spain is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.13× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Stradivarius | 3.3× | Shopping |
| Livemusic | 4.11× | Music & Radio |
| Aldi | 2.76× | Shopping |
| Julio Iglesias | 2.83× | Music & Radio |
| TripAdvisor | 3.14× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| 1.77× | Internet & Social Media | |
| Zara Home | 2.71× | Home & Garden |
| Conforama | 2.81× | Home & Garden |
| Sarah Jessica Parker | 5.7× | Movies & TV |
| Formentera | 4.71× | Travel & Leisure |
| Bikini | 2.36× | Fashion & Accessoires |
| Bershka | 2.55× | Shopping |
| Spas | 1.65× | Beauty & Wellness |
| Girona | 2.55× | Sports |
| Movistar | 1.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.13 |
| Design Affinity | PREMIUM | 1.06 |
| Creativity | OPEN | 1.05 |
| Family Orientation | CONSERVATISM | 1 |
| Luxury Orientation | PREMIUM | 0.96 |
| DIY Mentality | THRILL | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
See Dresses audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.