A data profile of the people who buy, follow and care about Dresses in India — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 14,079,624 people in India.
Dresses has an estimated audience of 14,079,624 people in India. 41.6% are female, 58.4% are male, average age 33.4. Top brand affinities: Family, Spas, Shoes, Men's clothing, Sunglasses.
Top brand affinities include Family, Spas, Shoes, with strongest over-indexing on Family (1.54× the country average).
Demographically, the Dresses audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Quality Awareness.
The typical Dresses fan in India is more male, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Family.
The key figures that characterise the Dresses profile in India.
41.6% are female, 58.4% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 33.4 |
| Estimated audience size | 14,079,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Dresses audience comes from India.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.30× | ||
| 02 | Tattoos | Fashion & Accessoires | 2.10× | ||
| 03 | Spas | Beauty & Wellness | 2.05× | ||
| 04 | Toys | Games | 1.94× | ||
| 05 | Wedding dress | Fashion & Accessoires | 1.93× | ||
| 06 | Drawing | Home & Garden | 1.87× | ||
| 07 | Necklace | Fashion & Accessoires | 1.83× | ||
| 08 | Desserts | Food & Beverages | 1.81× | ||
| 09 | Trousers | Fashion & Accessoires | 1.80× | ||
| 10 | Volunteering | Politics & Society | 1.80× | ||
| 11 | Men's clothing | Fashion & Accessoires | 1.77× | ||
| 12 | BTS | Music & Radio | 1.77× | ||
| 13 | Bracelet | Fashion & Accessoires | 1.75× | ||
| 14 | Social media marketing | Business & Career | 1.73× | ||
| 15 | Skirt | Fashion & Accessoires | 1.73× | ||
| 16 | Shoes | Fashion & Accessoires | 1.66× | ||
| 17 | Bars | Travel & Leisure | 1.65× | ||
| 18 | Family | Kids & Family | 1.54× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.54× | ||
| 20 | Dogs | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.62× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Design Affinity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.74× | |
| Spirituality | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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