A data profile of the people who buy, follow and care about Dresses in Sweden — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 2,330,827 people in Sweden.
Dresses has an estimated audience of 2,330,827 people in Sweden. 76.9% are female, 23.1% are male, average age 45.3. Top brand affinities: Sveriges Television, Systembolaget, Elgiganten, Women's clothing, Hemnet.
Top brand affinities include Sveriges Television, Systembolaget, Elgiganten, with strongest over-indexing on Sveriges Television (1.57× the country average).
Demographically, the Dresses audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Dresses fan in Sweden is more female, around 45.3 years old, with strong Extroversion tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Dresses profile in Sweden.
76.9% are female, 23.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 45.3 |
| Estimated audience size | 2,330,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Dresses audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.86× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.78× | ||
| 03 | Bracelet | Fashion & Accessoires | 2.52× | ||
| 04 | Women's clothing | Fashion & Accessoires | 2.39× | ||
| 05 | Tattoos | Fashion & Accessoires | 2.38× | ||
| 06 | Hair products | Beauty & Wellness | 2.23× | ||
| 07 | Shoes | Fashion & Accessoires | 2.03× | ||
| 08 | Spas | Beauty & Wellness | 1.87× | ||
| 09 | Lindex | Fashion & Accessoires | 1.86× | ||
| 10 | Scandinavia | Travel & Leisure | 1.79× | ||
| 11 | Dogs | Pets & Animals | 1.74× | ||
| 12 | Elgiganten | Shopping | 1.68× | ||
| 13 | Stockholm | Travel & Leisure | 1.62× | ||
| 14 | Family | Kids & Family | 1.59× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.57× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.57× | ||
| 17 | Systembolaget | Shopping | 1.53× | ||
| 18 | Hemnet | Home & Garden | 1.53× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.53× | ||
| 20 | Swedbank | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.76× | |
| Design Affinity | PREMIUM | 1.50× | |
| Community Orientation | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 1.02× | |
| Convenience Orientation | PREMIUM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.