A data profile of the people who buy, follow and care about Dresses in Ireland — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 1,206,848 people in Ireland.
Dresses has an estimated audience of 1,206,848 people in Ireland. 79.6% are female, 20.4% are male, average age 40.6. Top brand affinities: Shoes, Spas, Skirt, Men's clothing, Hairstyle.
Top brand affinities include Shoes, Spas, Skirt, with strongest over-indexing on Shoes (1.53× the country average).
Demographically, the Dresses audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Dresses fan in Ireland is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Shoes.
The key figures that characterise the Dresses profile in Ireland.
79.6% are female, 20.4% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 40.6 |
| Estimated audience size | 1,206,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Dresses audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skirt | Fashion & Accessoires | 2.03× | ||
| 02 | Wedding dress | Fashion & Accessoires | 1.96× | ||
| 03 | Sunglasses | Fashion & Accessoires | 1.80× | ||
| 04 | Waxing | Beauty & Wellness | 1.76× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 1.76× | ||
| 06 | Concealer | Beauty & Wellness | 1.76× | ||
| 07 | Nail salon | Beauty & Wellness | 1.76× | ||
| 08 | Eye liner | Beauty & Wellness | 1.76× | ||
| 09 | Manicure | Beauty & Wellness | 1.73× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.72× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.72× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 1.71× | ||
| 13 | Spas | Beauty & Wellness | 1.67× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.64× | ||
| 15 | Desserts | Food & Beverages | 1.61× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.60× | ||
| 17 | Hair removal | Beauty & Wellness | 1.59× | ||
| 18 | TK Maxx | Shopping | 1.58× | ||
| 19 | Shoes | Fashion & Accessoires | 1.53× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.48× | |
| Mindfulness | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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