A data profile of the people who buy, follow and care about Hairstyle in Ireland — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 1,014,172 people in Ireland.
Hairstyle has an estimated audience of 1,014,172 people in Ireland. 72.4% are female, 27.6% are male, average age 40.9. Top brand affinities: SuperValu (United States), Hair products, Cosmetics, Beauty salons, Hair care.
Top brand affinities include SuperValu (United States), Hair products, Cosmetics, with strongest over-indexing on SuperValu (United States) (1.56× the country average).
Demographically, the Hairstyle audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Hairstyle fan in Ireland is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for SuperValu (United States).
The key figures that characterise the Hairstyle profile in Ireland.
72.4% are female, 27.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 40.9 |
| Estimated audience size | 1,014,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Hairstyle audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
The strongest cross-interests of the Hairstyle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair care | Beauty & Wellness | 2.38× | ||
| 02 | Hair products | Beauty & Wellness | 1.94× | ||
| 03 | Mammal | Pets & Animals | 1.90× | ||
| 04 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 05 | Skin care | Beauty & Wellness | 1.76× | ||
| 06 | Skin | Beauty & Wellness | 1.74× | ||
| 07 | Dresses | Fashion & Accessoires | 1.64× | ||
| 08 | Cosmetics | Beauty & Wellness | 1.62× | ||
| 09 | Woman | Kids & Family | 1.59× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.59× | ||
| 11 | Spas | Beauty & Wellness | 1.58× | ||
| 12 | Discount stores | Shopping | 1.58× | ||
| 13 | SuperValu (United States) | Shopping | 1.56× | ||
| 14 | Infant | Kids & Family | 1.55× | ||
| 15 | Shopping malls | Shopping | 1.55× | ||
| 16 | Motherhood | Kids & Family | 1.53× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.52× | ||
| 18 | Gift | Shopping | 1.51× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.50× | ||
| 20 | Medicine | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.47× | |
| Social Media Usage | JOY | 0.91× | |
| Convenience Orientation | PREMIUM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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