A data profile of the people who buy, follow and care about Gift in Ireland — modelled from more than twelve digital signal sources. Gift has an estimated audience of 1,561,068 people in Ireland.
Gift has an estimated audience of 1,561,068 people in Ireland. 67.6% are female, 32.4% are male, average age 44.4. Top brand affinities: Spas, Hairstyle, Desserts, Dinner, Bracelet.
Top brand affinities include Spas, Hairstyle, Desserts, with strongest over-indexing on Spas (1.53× the country average).
Demographically, the Gift audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
The typical Gift fan in Ireland is more female, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Spas.
The key figures that characterise the Gift profile in Ireland.
67.6% are female, 32.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 44.4 |
| Estimated audience size | 1,561,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Gift audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Necklace | Fashion & Accessoires | 1.72× | ||
| 02 | Wedding dress | Fashion & Accessoires | 1.66× | ||
| 03 | Bracelet | Fashion & Accessoires | 1.63× | ||
| 04 | Crossword | Games | 1.61× | ||
| 05 | Waxing | Beauty & Wellness | 1.59× | ||
| 06 | Concealer | Beauty & Wellness | 1.59× | ||
| 07 | Nail salon | Beauty & Wellness | 1.59× | ||
| 08 | Gluten-free diet | Food & Beverages | 1.59× | ||
| 09 | Lip gloss | Beauty & Wellness | 1.59× | ||
| 10 | Face powder | Beauty & Wellness | 1.59× | ||
| 11 | Lip balm | Beauty & Wellness | 1.59× | ||
| 12 | Library | Literature | 1.58× | ||
| 13 | Desserts | Food & Beverages | 1.55× | ||
| 14 | Spas | Beauty & Wellness | 1.53× | ||
| 15 | Manicure | Beauty & Wellness | 1.53× | ||
| 16 | Self-esteem | Health | 1.53× | ||
| 17 | Eye liner | Beauty & Wellness | 1.53× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 19 | Eyelash extensions | Beauty & Wellness | 1.51× | ||
| 20 | Dinner | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.90× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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