A data profile of the people who buy, follow and care about Gift in Portugal — modelled from more than twelve digital signal sources. Gift has an estimated audience of 2,741,731 people in Portugal.
Gift has an estimated audience of 2,741,731 people in Portugal. 67.9% are female, 32.1% are male, average age 45.5. Top brand affinities: WhatsApp, Primark, Lingerie, Self-esteem, Black Friday (shopping).
Top brand affinities include WhatsApp, Primark, Lingerie, with strongest over-indexing on WhatsApp (1.71× the country average).
Demographically, the Gift audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Gift fan in Portugal is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Gift profile in Portugal.
67.9% are female, 32.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 45.5 |
| Estimated audience size | 2,741,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Gift audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 2.03× | ||
| 02 | Rio Ave F.C. | Sports | 2.01× | ||
| 03 | Costume jewelry | Fashion & Accessoires | 1.91× | ||
| 04 | Black Friday (shopping) | Shopping | 1.79× | ||
| 05 | Lingerie | Fashion & Accessoires | 1.78× | ||
| 06 | EDreams | Travel & Leisure | 1.74× | ||
| 07 | Internet & Social Media | 1.71× | |||
| 08 | Primark | Shopping | 1.70× | ||
| 09 | Romance novels | Literature | 1.67× | ||
| 10 | Shampoo | Beauty & Wellness | 1.66× | ||
| 11 | Fast food restaurants | Food & Beverages | 1.64× | ||
| 12 | Grocery store | Food & Beverages | 1.62× | ||
| 13 | Art jewelry | Fashion & Accessoires | 1.61× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.59× | ||
| 15 | Charity and causes | Business & Career | 1.57× | ||
| 16 | Real property | Home & Garden | 1.52× | ||
| 17 | Musical theatre | Movies & TV | 1.51× | ||
| 18 | First-person shooter games | Games | 1.51× | ||
| 19 | Self-esteem | Health | 1.50× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.03× | |
| Community Orientation | OPEN | 1.47× | |
| Indulgence | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.93× | |
| Travelling | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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