A data profile of the people who buy, follow and care about Gift in Belgium — modelled from more than twelve digital signal sources. Gift has an estimated audience of 2,430,519 people in Belgium.
The average Gift fan in Belgium is 45.2 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include WhatsApp, Do it yourself (DIY), Primark, with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Gift audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Gift fan in Belgium is more female, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Gift profile in Belgium.
65.4% are female, 34.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.2 |
| Estimated audience size | 2,430,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Gift audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
Where the Gift audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~400K | 1.48× | |
| 02 | Flemish Brabant | ~300K | 1.36× | |
| 03 | Antwerp | ~300K | 1.22× | |
| 04 | West Flanders | ~200K | 1.18× | |
| 05 | Brussels | ~200K | 1.17× | |
| 06 | Limburg | ~100K | 1.08× | |
| 07 | Walloon Brabant | ~60K | 0.91× | |
| 08 | Luxembourg | ~50K | 0.86× | |
| 09 | Liege | ~200K | 0.82× | |
| 10 | Province of Namur | ~90K | 0.82× | |
| 11 | Hainaut | ~200K | 0.79× |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Necklace | Fashion & Accessoires | 1.75× | ||
| 02 | Bracelet | Fashion & Accessoires | 1.73× | ||
| 03 | Primark | Shopping | 1.71× | ||
| 04 | HEMA | Shopping | 1.71× | ||
| 05 | Hair care | Beauty & Wellness | 1.71× | ||
| 06 | Child care | Kids & Family | 1.71× | ||
| 07 | Uniqlo | Shopping | 1.71× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.71× | ||
| 09 | Kindergarten | Kids & Family | 1.69× | ||
| 10 | Skin care | Beauty & Wellness | 1.61× | ||
| 11 | Weddings | Kids & Family | 1.60× | ||
| 12 | Deal of the day | Shopping | 1.60× | ||
| 13 | Toys | Games | 1.59× | ||
| 14 | Desserts | Food & Beverages | 1.59× | ||
| 15 | Art exhibition | Arts & Culture | 1.59× | ||
| 16 | Local food | Food & Beverages | 1.57× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Lodging | Travel & Leisure | 1.52× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.41× | |
| Mindfulness | BALANCE | 1.37× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Healthy Lifestyle | BALANCE | 1.00× | |
| Spirituality | BALANCE | 1.00× |
Gift has an estimated audience of 2,430,519 people in Belgium, concentrated in East Flanders and Antwerp.
65.4% of Gift fans are female, 34.6% are male, with an average age of 45.2 years.
Gift fans show strongest brand affinity for WhatsApp (1.52×), Do it yourself (DIY) (1.55×), and Primark (1.71×) over the country average.
Gift fans in Belgium are most concentrated in East Flanders (reach ~400K), Antwerp (reach ~300K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gift itself, the audience over-indexes on Do it yourself (DIY) (1.55×), Primark (1.71×), Toys (1.59×), and Desserts (1.59×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.