A data profile of the people who buy, follow and care about Desserts in Belgium — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 2,208,064 people in Belgium.
Desserts has an estimated audience of 2,208,064 people in Belgium. 67.6% are female, 32.4% are male, average age 44.3. Top brand affinities: Colruyt (supermarket), Kruidvat, Google Maps, Grand'Place, Brico.
Top brand affinities include Colruyt (supermarket), Kruidvat, Google Maps, with strongest over-indexing on Colruyt (supermarket) (1.92× the country average).
Demographically, the Desserts audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Desserts fan in Belgium is more female, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Desserts profile in Belgium.
67.6% are female, 32.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 44.3 |
| Estimated audience size | 2,208,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Desserts audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate | Food & Beverages | 2.25× | ||
| 02 | Fast food | Food & Beverages | 2.05× | ||
| 03 | Coffee | Food & Beverages | 1.98× | ||
| 04 | Colruyt (supermarket) | Food & Beverages | 1.92× | ||
| 05 | Bpost | Business & Career | 1.92× | ||
| 06 | Grand'Place | Shopping | 1.68× | ||
| 07 | Family | Kids & Family | 1.68× | ||
| 08 | Kruidvat | Shopping | 1.67× | ||
| 09 | Brico | Home & Garden | 1.67× | ||
| 10 | DreamLand | Food & Beverages | 1.64× | ||
| 11 | Cooking | Food & Beverages | 1.60× | ||
| 12 | Photography | Arts & Culture | 1.57× | ||
| 13 | Shoes | Fashion & Accessoires | 1.57× | ||
| 14 | Furniture | Home & Garden | 1.57× | ||
| 15 | Design | Home & Garden | 1.54× | ||
| 16 | Physical fitness | Sports | 1.54× | ||
| 17 | Google Maps | Internet & Social Media | 1.53× | ||
| 18 | McDonald's | Food & Beverages | 1.52× | ||
| 19 | Business | Business & Career | 1.52× | ||
| 20 | Ryanair | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Urban Lifestyle | OPEN | 1.28× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Design Affinity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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