A data profile of the people who buy, follow and care about Business in Belgium — modelled from more than twelve digital signal sources. Business has an estimated audience of 5,138,564 people in Belgium.
The average Business fan in Belgium is 43.8 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Kitchen, Desserts, Lodging, with strongest over-indexing on Kitchen (1.51× the country average).
Demographically, the Business audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Business fan in Belgium is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Kitchen.
The key figures that characterise the Business profile in Belgium.
53.3% are female, 46.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 43.8 |
| Estimated audience size | 5,138,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Business audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
Where the Business audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~700K | 1.32× | |
| 02 | Brussels | ~500K | 1.28× | |
| 03 | East Flanders | ~600K | 1.18× | |
| 04 | Flemish Brabant | ~500K | 1.10× | |
| 05 | Limburg | ~300K | 1.05× | |
| 06 | West Flanders | ~400K | 0.99× | |
| 07 | Walloon Brabant | ~100K | 0.98× | |
| 08 | Liege | ~400K | 0.89× | |
| 09 | Hainaut | ~500K | 0.85× | |
| 10 | Province of Namur | ~200K | 0.79× | |
| 11 | Luxembourg | ~100K | 0.76× |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 1.66× | ||
| 02 | Social media marketing | Business & Career | 1.66× | ||
| 03 | Self-employment | Business & Career | 1.60× | ||
| 04 | Freelancer | Business & Career | 1.60× | ||
| 05 | Political science | Business & Career | 1.59× | ||
| 06 | Pizza | Food & Beverages | 1.57× | ||
| 07 | Deal of the day | Shopping | 1.57× | ||
| 08 | Stuttgart | Travel & Leisure | 1.55× | ||
| 09 | First-time home buyer grant | Home & Garden | 1.55× | ||
| 10 | Volunteering | Politics & Society | 1.54× | ||
| 11 | Desserts | Food & Beverages | 1.52× | ||
| 12 | Weddings | Kids & Family | 1.52× | ||
| 13 | Baggage | Fashion & Accessoires | 1.52× | ||
| 14 | Dough | Food & Beverages | 1.52× | ||
| 15 | Kitchen | Home & Garden | 1.51× | ||
| 16 | Creative Commons | Technology & Electronics | 1.51× | ||
| 17 | Mixed martial arts | Sports | 1.51× | ||
| 18 | Wedding dress | Fashion & Accessoires | 1.51× | ||
| 19 | Self-confidence | Health | 1.51× | ||
| 20 | Greece | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Mindfulness | BALANCE | 1.26× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.94× | |
| DIY Mentality | THRILL | 0.97× |
Business has an estimated audience of 5,138,564 people in Belgium, concentrated in Antwerp and East Flanders.
53.3% of Business fans are female, 46.7% are male, with an average age of 43.8 years.
Business fans show strongest brand affinity for Kitchen (1.51×), Desserts (1.52×), and Lodging (1.66×) over the country average.
Business fans in Belgium are most concentrated in Antwerp (reach ~700K), East Flanders (reach ~600K), and Flemish Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Business itself, the audience over-indexes on Desserts (1.52×), Lodging (1.66×), Weddings (1.52×), and Pizza (1.57×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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