A data profile of the people who buy, follow and care about Business in Austria — modelled from more than twelve digital signal sources. Business has an estimated audience of 3,525,574 people in Austria.
The average Business fan in Austria is 41.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Desserts, Lindsey Vonn, Instant messaging, with strongest over-indexing on Desserts (1.65× the country average).
Demographically, the Business audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Business fan in Austria is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Desserts.
The key figures that characterise the Business profile in Austria.
53.9% are female, 46.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.2 |
| Estimated audience size | 3,525,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Business audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
Where the Business audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~900K | 1.23× | |
| 02 | Styria | ~500K | 1.06× | |
| 03 | Vorarlberg | ~100K | 1.04× | |
| 04 | Upper Austria | ~500K | 0.99× | |
| 05 | Carinthia (state) | ~200K | 0.97× | |
| 06 | Lower Austria | ~500K | 0.96× | |
| 07 | Tyrol | ~200K | 0.95× | |
| 08 | Salzburg | ~200K | 0.94× | |
| 09 | Burgenland | ~80K | 0.91× |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Desserts | Food & Beverages | 1.65× | ||
| 02 | Instant messaging | Internet & Social Media | 1.65× | ||
| 03 | Transfermarkt | Sports | 1.65× | ||
| 04 | Contemporary R&B | Music & Radio | 1.65× | ||
| 05 | Mikaela Shiffrin | Sports | 1.65× | ||
| 06 | Viral video | Internet & Social Media | 1.65× | ||
| 07 | Career development | Business & Career | 1.65× | ||
| 08 | Satire | Literature | 1.65× | ||
| 09 | Cineplexx Cinemas | Movies & TV | 1.64× | ||
| 10 | Social media marketing | Business & Career | 1.61× | ||
| 11 | Laptop | Technology & Electronics | 1.60× | ||
| 12 | Greece | Travel & Leisure | 1.57× | ||
| 13 | Felix Baumgartner | Sports | 1.56× | ||
| 14 | High-definition television | Technology & Electronics | 1.55× | ||
| 15 | Drawing | Home & Garden | 1.54× | ||
| 16 | Slovenia | Travel & Leisure | 1.54× | ||
| 17 | Technology & Electronics | 1.53× | |||
| 18 | Humanic | Fashion & Accessoires | 1.53× | ||
| 19 | Lindsey Vonn | Sports | 1.52× | ||
| 20 | Online newspaper | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.32× | |
| Career Orientation | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Creativity | OPEN | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Business has an estimated audience of 3,525,574 people in Austria, concentrated in Vienna and Lower Austria.
53.9% of Business fans are female, 46.1% are male, with an average age of 41.2 years.
Business fans show strongest brand affinity for Desserts (1.65×), Lindsey Vonn (1.52×), and Instant messaging (1.65×) over the country average.
Business fans in Austria are most concentrated in Vienna (reach ~900K), Lower Austria (reach ~500K), and Styria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Business itself, the audience over-indexes on Lindsey Vonn (1.52×), Instant messaging (1.65×), Felix Baumgartner (1.56×), and Email (1.53×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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