A data profile of the people who buy, follow and care about Slovenia in Austria — modelled from more than twelve digital signal sources. Slovenia has an estimated audience of 830,819 people in Austria.
The average Slovenia fan in Austria is 45.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Mont Blanc, Spar (retailer), Savoy, with strongest over-indexing on Mont Blanc (8.83× the country average).
Demographically, the Slovenia audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Slovenia fan in Austria is balanced, around 45.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Mont Blanc.
The key figures that characterise the Slovenia profile in Austria.
53.9% are female, 46.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.1 |
| Estimated audience size | 830,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Slovenia audience comes from Austria.
| Country | Share |
|---|---|
| Italy | 30.2% |
| United States | 10.7% |
| Germany | 7.1% |
Where the Slovenia audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~70K | 1.53× | |
| 02 | Styria | ~100K | 1.14× | |
| 03 | Salzburg | ~60K | 1.03× | |
| 04 | Vienna | ~200K | 0.96× | |
| 05 | Burgenland | ~20K | 0.93× | |
| 06 | Upper Austria | ~100K | 0.90× | |
| 07 | Vorarlberg | ~30K | 0.90× | |
| 08 | Lower Austria | ~100K | 0.86× | |
| 09 | Tyrol | ~50K | 0.86× |
The strongest cross-interests of the Slovenia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mont Blanc | Travel & Leisure | 8.83× | ||
| 02 | Savoy | Travel & Leisure | 8.78× | ||
| 03 | Ljubljana | Travel & Leisure | 8.78× | ||
| 04 | Lodging | Travel & Leisure | 2.47× | ||
| 05 | Central Europe | Travel & Leisure | 2.41× | ||
| 06 | Hungary | Travel & Leisure | 2.23× | ||
| 07 | Spas | Beauty & Wellness | 1.85× | ||
| 08 | Discount stores | Shopping | 1.77× | ||
| 09 | Müller (company) | Food & Beverages | 1.76× | ||
| 10 | Nature | Home & Garden | 1.75× | ||
| 11 | Hotels | Travel & Leisure | 1.73× | ||
| 12 | Bipa | Shopping | 1.68× | ||
| 13 | Family | Kids & Family | 1.65× | ||
| 14 | Automobiles | Cars & Mobility | 1.63× | ||
| 15 | Soccer | Sports | 1.62× | ||
| 16 | Spar (retailer) | Shopping | 1.56× | ||
| 17 | Cooking | Food & Beverages | 1.55× | ||
| 18 | Business | Business & Career | 1.54× | ||
| 19 | Online shopping | Shopping | 1.52× | ||
| 20 | Physical fitness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.01× | |
| Urban Lifestyle | OPEN | 1.75× | |
| Mindfulness | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Social Media Usage | JOY | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Slovenia has an estimated audience of 830,819 people in Austria, concentrated in Vienna and Styria.
53.9% of Slovenia fans are female, 46.1% are male, with an average age of 45.1 years.
Slovenia fans show strongest brand affinity for Mont Blanc (8.83×), Spar (retailer) (1.56×), and Savoy (8.78×) over the country average.
Slovenia fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Slovenia itself, the audience over-indexes on Spar (retailer) (1.56×), Savoy (8.78×), Central Europe (2.41×), and Ljubljana (8.78×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Slovenia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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