A data profile of the people who buy, follow and care about Italy in Austria — modelled from more than twelve digital signal sources. Italy has an estimated audience of 1,874,121 people in Austria.
The average Italy fan in Austria is 40.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include Kronen Zeitung, WhatsApp, Politics, with strongest over-indexing on Kronen Zeitung (1.56× the country average).
Demographically, the Italy audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Italy fan in Austria is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Italy profile in Austria.
57.3% are female, 42.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.2 |
| Estimated audience size | 1,874,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Italy audience comes from Austria.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
Where the Italy audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~80K | 1.22× | |
| 02 | Tyrol | ~200K | 1.19× | |
| 03 | Carinthia (state) | ~100K | 1.15× | |
| 04 | Styria | ~200K | 1.03× | |
| 05 | Upper Austria | ~200K | 0.99× | |
| 06 | Salzburg | ~100K | 0.91× | |
| 07 | Lower Austria | ~200K | 0.86× | |
| 08 | Burgenland | ~40K | 0.84× | |
| 09 | Vienna | ~300K | 0.82× |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massimo Dutti | Shopping | 2.55× | ||
| 02 | Curly Hair | Beauty & Wellness | 2.55× | ||
| 03 | TEZENIS | Fashion & Accessoires | 2.45× | ||
| 04 | Shih Tzu | Pets & Animals | 1.97× | ||
| 05 | High school | Business & Career | 1.85× | ||
| 06 | Newsletter | Technology & Electronics | 1.83× | ||
| 07 | Beagle | Pets & Animals | 1.80× | ||
| 08 | Siberian Husky | Pets & Animals | 1.75× | ||
| 09 | Bicycle | Cars & Mobility | 1.65× | ||
| 10 | Internet & Social Media | 1.62× | |||
| 11 | Politics | Politics & Society | 1.62× | ||
| 12 | Distilled beverage | Food & Beverages | 1.62× | ||
| 13 | Italian cuisine | Food & Beverages | 1.62× | ||
| 14 | Real estate broker | Home & Garden | 1.61× | ||
| 15 | French Bulldog | Pets & Animals | 1.61× | ||
| 16 | Blues music | Music & Radio | 1.60× | ||
| 17 | Kronen Zeitung | News | 1.56× | ||
| 18 | Hobby | Home & Garden | 1.54× | ||
| 19 | Sewing | Home & Garden | 1.54× | ||
| 20 | Cruises | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Travelling | THRILL | 1.22× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.94× | |
| Sustainability | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× |
Italy has an estimated audience of 1,874,121 people in Austria, concentrated in Vienna and Upper Austria.
57.3% of Italy fans are female, 42.7% are male, with an average age of 40.2 years.
Italy fans show strongest brand affinity for Kronen Zeitung (1.56×), WhatsApp (1.62×), and Politics (1.62×) over the country average.
Italy fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Italy itself, the audience over-indexes on WhatsApp (1.62×), Politics (1.62×), Hobby (1.54×), and Blues music (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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