A data profile of the people who buy, follow and care about Slovakia in Austria — modelled from more than twelve digital signal sources. Slovakia has an estimated audience of 1,618,154 people in Austria.
The average Slovakia fan in Austria is 41.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Czech Republic, with strongest over-indexing on Kronen Zeitung (2.08× the country average).
Demographically, the Slovakia audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Slovakia fan in Austria is more female, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Slovakia profile in Austria.
57.6% are female, 42.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.1 |
| Estimated audience size | 1,618,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Slovakia audience comes from Austria.
| Country | Share |
|---|---|
| Hungary | 10.7% |
| Italy | 9.1% |
| United States | 8.5% |
Where the Slovakia audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.14× | |
| 02 | Burgenland | ~50K | 1.11× | |
| 03 | Lower Austria | ~200K | 1.08× | |
| 04 | Upper Austria | ~200K | 1.01× | |
| 05 | Vorarlberg | ~60K | 1.01× | |
| 06 | Styria | ~200K | 0.96× | |
| 07 | Tyrol | ~100K | 0.92× | |
| 08 | Salzburg | ~100K | 0.90× | |
| 09 | Carinthia (state) | ~70K | 0.87× |
The strongest cross-interests of the Slovakia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Secret Escapes | Travel & Leisure | 4.33× | ||
| 02 | Czech Republic | Travel & Leisure | 3.04× | ||
| 03 | Hungary | Travel & Leisure | 2.58× | ||
| 04 | Kronen Zeitung | News | 2.08× | ||
| 05 | Bicycle | Cars & Mobility | 1.95× | ||
| 06 | Distilled beverage | Food & Beverages | 1.94× | ||
| 07 | Austrian Airlines | Travel & Leisure | 1.93× | ||
| 08 | Politics | Politics & Society | 1.93× | ||
| 09 | Hobby | Home & Garden | 1.91× | ||
| 10 | Cineplexx Cinemas | Movies & TV | 1.89× | ||
| 11 | Italian cuisine | Food & Beverages | 1.86× | ||
| 12 | Internet & Social Media | 1.85× | |||
| 13 | Blues music | Music & Radio | 1.81× | ||
| 14 | Hornbach | Shopping | 1.77× | ||
| 15 | Toys | Games | 1.76× | ||
| 16 | Wikipedia | Internet & Social Media | 1.67× | ||
| 17 | Electronics | Technology & Electronics | 1.67× | ||
| 18 | Hair products | Beauty & Wellness | 1.66× | ||
| 19 | Billa (supermarket) | Shopping | 1.60× | ||
| 20 | Spas | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.66× | |
| Community Orientation | OPEN | 1.39× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Individualism | JOY | 0.82× | |
| Sustainability | BALANCE | 0.87× |
Slovakia has an estimated audience of 1,618,154 people in Austria, concentrated in Vienna and Lower Austria.
57.6% of Slovakia fans are female, 42.4% are male, with an average age of 41.1 years.
Slovakia fans show strongest brand affinity for Kronen Zeitung (2.08×), Billa (supermarket) (1.6×), and Czech Republic (3.04×) over the country average.
Slovakia fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Slovakia itself, the audience over-indexes on Billa (supermarket) (1.6×), Czech Republic (3.04×), Hungary (2.58×), and WhatsApp (1.85×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Slovakia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.