A data profile of the people who buy, follow and care about Cineplexx Cinemas in Austria — modelled from more than twelve digital signal sources. Cineplexx Cinemas has an estimated audience of 1,091,572 people in Austria.
The average Cineplexx Cinemas fan in Austria is 35.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Heute, Kronen Zeitung, Billa (supermarket), with strongest over-indexing on Heute (2.26× the country average).
Demographically, the Cineplexx Cinemas audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cineplexx Cinemas fan in Austria is more female, around 35.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Heute.
The key figures that characterise the Cineplexx Cinemas profile in Austria.
55.7% are female, 44.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 35.7 |
| Estimated audience size | 1,091,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Cineplexx Cinemas audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 31.8% |
| Serbia | 15.1% |
| Slovenia | 11.6% |
Where the Cineplexx Cinemas audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.59× | |
| 02 | Lower Austria | ~200K | 1.26× | |
| 03 | Vorarlberg | ~40K | 1.16× | |
| 04 | Styria | ~100K | 0.99× | |
| 05 | Burgenland | ~30K | 0.96× | |
| 06 | Salzburg | ~70K | 0.90× | |
| 07 | Tyrol | ~70K | 0.87× | |
| 08 | Carinthia (state) | ~40K | 0.66× | |
| 09 | Upper Austria | ~90K | 0.63× |
The strongest cross-interests of the Cineplexx Cinemas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Movie theater | Movies & TV | 3.10× | ||
| 02 | Austrian Airlines | Travel & Leisure | 2.53× | ||
| 03 | Bipa | Shopping | 2.43× | ||
| 04 | Heute | Movies & TV | 2.26× | ||
| 05 | McDonald's | Food & Beverages | 2.16× | ||
| 06 | Kronen Zeitung | News | 2.14× | ||
| 07 | GMX Mail | Internet & Social Media | 1.98× | ||
| 08 | Discount stores | Shopping | 1.87× | ||
| 09 | Billa (supermarket) | Shopping | 1.85× | ||
| 10 | Hotels | Travel & Leisure | 1.77× | ||
| 11 | Internet & Social Media | 1.76× | |||
| 12 | Austria | Travel & Leisure | 1.76× | ||
| 13 | Müller (company) | Food & Beverages | 1.74× | ||
| 14 | Internet & Social Media | 1.73× | |||
| 15 | IKEA | Home & Garden | 1.71× | ||
| 16 | Politics and social issues | Politics & Society | 1.68× | ||
| 17 | Amazon.com | Shopping | 1.67× | ||
| 18 | YouTube | Movies & TV | 1.66× | ||
| 19 | Business | Business & Career | 1.64× | ||
| 20 | Online shopping | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.02× | |
| Mindfulness | BALANCE | 1.35× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.81× |
Cineplexx Cinemas's target market in Austria covers an estimated 1,091,572 people, concentrated in Vienna and Lower Austria.
55.7% of the Cineplexx Cinemas audience are female, 44.3% are male, with an average age of 35.7 years.
Cineplexx Cinemas fans show strongest brand affinity for Heute (2.26×), Kronen Zeitung (2.14×), and Billa (supermarket) (1.85×) over the country average.
Cineplexx Cinemas fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cineplexx Cinemas itself, the audience over-indexes on Kronen Zeitung (2.14×), Billa (supermarket) (1.85×), YouTube (1.66×), and McDonald's (2.16×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cineplexx Cinemas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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