A data profile of the people who buy, follow and care about Movie theater in Austria — modelled from more than twelve digital signal sources. Movie theater has an estimated audience of 912,782 people in Austria.
The average Movie theater fan in Austria is 41.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Heute, Bild, Kronen Zeitung, with strongest over-indexing on Heute (1.71× the country average).
Demographically, the Movie theater audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Movie theater fan in Austria is balanced, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Heute.
The key figures that characterise the Movie theater profile in Austria.
54.3% are female, 45.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.4 |
| Estimated audience size | 912,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Movie theater audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 5.2% |
| United Kingdom | 5.1% |
Where the Movie theater audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.62× | |
| 02 | Vienna | ~200K | 1.30× | |
| 03 | Tyrol | ~70K | 1.19× | |
| 04 | Carinthia (state) | ~50K | 0.99× | |
| 05 | Vorarlberg | ~30K | 0.92× | |
| 06 | Burgenland | ~20K | 0.92× | |
| 07 | Upper Austria | ~100K | 0.88× | |
| 08 | Lower Austria | ~100K | 0.80× | |
| 09 | Styria | ~90K | 0.78× |
The strongest cross-interests of the Movie theater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rossmann | Shopping | 8.70× | ||
| 02 | D&R | Technology & Electronics | 7.47× | ||
| 03 | Stand-up comedy | Movies & TV | 3.86× | ||
| 04 | Laughter | Movies & TV | 3.04× | ||
| 05 | Humour | Literature | 2.85× | ||
| 06 | X | Internet & Social Media | 2.17× | ||
| 07 | Refurbed | Technology & Electronics | 2.06× | ||
| 08 | Internet & Social Media | 2.05× | |||
| 09 | TikTok | Internet & Social Media | 2.04× | ||
| 10 | Video | Movies & TV | 2.04× | ||
| 11 | Comedy movies | Movies & TV | 2.01× | ||
| 12 | Bild | News | 1.87× | ||
| 13 | McDonald's | Food & Beverages | 1.81× | ||
| 14 | Current events | Arts & Culture | 1.76× | ||
| 15 | Heute | Movies & TV | 1.71× | ||
| 16 | Kronen Zeitung | News | 1.68× | ||
| 17 | Internet & Social Media | 1.65× | |||
| 18 | Germany | Travel & Leisure | 1.54× | ||
| 19 | Obi (store) | Shopping | 1.53× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.48× | |
| Sustainability | BALANCE | 1.23× | |
| Luxury Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.29× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.51× |
Movie theater has an estimated audience of 912,782 people in Austria, concentrated in Vienna and Upper Austria.
54.3% of Movie theater fans are female, 45.7% are male, with an average age of 41.4 years.
Movie theater fans show strongest brand affinity for Heute (1.71×), Bild (1.87×), and Kronen Zeitung (1.68×) over the country average.
Movie theater fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Movie theater itself, the audience over-indexes on Bild (1.87×), Kronen Zeitung (1.68×), Google (2.05×), and McDonald's (1.81×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Movie theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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