A data profile of the people who buy, follow and care about Video in Austria — modelled from more than twelve digital signal sources. Video has an estimated audience of 2,076,273 people in Austria.
The average Video fan in Austria is 41.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Politics, with strongest over-indexing on Kronen Zeitung (1.59× the country average).
Demographically, the Video audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Video fan in Austria is balanced, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Video profile in Austria.
45.8% are female, 54.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.5 |
| Estimated audience size | 2,076,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Video audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.09× | |
| 02 | Upper Austria | ~300K | 1.07× | |
| 03 | Styria | ~300K | 1.04× | |
| 04 | Vorarlberg | ~70K | 1.00× | |
| 05 | Carinthia (state) | ~100K | 0.98× | |
| 06 | Lower Austria | ~300K | 0.97× | |
| 07 | Tyrol | ~100K | 0.96× | |
| 08 | Salzburg | ~100K | 0.96× | |
| 09 | Burgenland | ~50K | 0.95× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-person shooter games | Games | 2.40× | ||
| 02 | Politics | Politics & Society | 2.27× | ||
| 03 | Gambling | Games | 2.24× | ||
| 04 | Movie theater | Movies & TV | 2.04× | ||
| 05 | Hobby | Home & Garden | 1.89× | ||
| 06 | Internet & Social Media | 1.85× | |||
| 07 | Cineplexx Cinemas | Movies & TV | 1.84× | ||
| 08 | Blues music | Music & Radio | 1.81× | ||
| 09 | Toys | Games | 1.79× | ||
| 10 | Austrian Airlines | Travel & Leisure | 1.77× | ||
| 11 | Instant messaging | Internet & Social Media | 1.77× | ||
| 12 | Electronics | Technology & Electronics | 1.71× | ||
| 13 | Hornbach | Shopping | 1.65× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 15 | Mobile phones | Technology & Electronics | 1.64× | ||
| 16 | Kronen Zeitung | News | 1.59× | ||
| 17 | Desserts | Food & Beverages | 1.57× | ||
| 18 | Hair products | Beauty & Wellness | 1.55× | ||
| 19 | Billa (supermarket) | Shopping | 1.53× | ||
| 20 | Social media | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Extroversion | THRILL | 1.34× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Design Affinity | PREMIUM | 0.92× | |
| DIY Mentality | THRILL | 0.93× |
Video has an estimated audience of 2,076,273 people in Austria, concentrated in Vienna and Upper Austria.
45.8% of Video fans are female, 54.2% are male, with an average age of 41.5 years.
Video fans show strongest brand affinity for Kronen Zeitung (1.59×), Billa (supermarket) (1.53×), and Politics (2.27×) over the country average.
Video fans in Austria are most concentrated in Vienna (reach ~400K), Upper Austria (reach ~300K), and Lower Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on Billa (supermarket) (1.53×), Politics (2.27×), WhatsApp (1.85×), and Austrian Airlines (1.77×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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