A data profile of the people who buy, follow and care about Desserts in Austria — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 1,389,722 people in Austria.
The average Desserts fan in Austria is 42.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Salzburg, Upper Austria.
Top brand affinities include Spar (retailer), YouTube, Instagram, with strongest over-indexing on Spar (retailer) (2.4× the country average).
Demographically, the Desserts audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Desserts fan in Austria is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the Desserts profile in Austria.
68.2% are female, 31.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 42.3 |
| Estimated audience size | 1,389,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Desserts audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
Where the Desserts audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.61× | |
| 02 | Vienna | ~400K | 1.47× | |
| 03 | Tyrol | ~100K | 1.10× | |
| 04 | Vorarlberg | ~50K | 0.96× | |
| 05 | Carinthia (state) | ~60K | 0.86× | |
| 06 | Upper Austria | ~100K | 0.82× | |
| 07 | Burgenland | ~30K | 0.82× | |
| 08 | Styria | ~100K | 0.80× | |
| 09 | Lower Austria | ~100K | 0.76× |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 2.40× | ||
| 02 | Bipa | Shopping | 2.12× | ||
| 03 | Recipes | Food & Beverages | 2.06× | ||
| 04 | Cooking | Food & Beverages | 1.75× | ||
| 05 | Discount stores | Shopping | 1.75× | ||
| 06 | Family | Kids & Family | 1.71× | ||
| 07 | Beauty | Beauty & Wellness | 1.70× | ||
| 08 | Müller (company) | Food & Beverages | 1.68× | ||
| 09 | Cosmetics | Beauty & Wellness | 1.68× | ||
| 10 | Online shopping | Shopping | 1.65× | ||
| 11 | Business | Business & Career | 1.65× | ||
| 12 | Nature | Home & Garden | 1.65× | ||
| 13 | Internet & Social Media | 1.55× | |||
| 14 | Austria | Travel & Leisure | 1.54× | ||
| 15 | Design | Home & Garden | 1.54× | ||
| 16 | YouTube | Movies & TV | 1.53× | ||
| 17 | Internet & Social Media | 1.53× | |||
| 18 | Shopping | Shopping | 1.53× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.71× | |
| Urban Lifestyle | OPEN | 1.60× | |
| Patriotism | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.31× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Desserts has an estimated audience of 1,389,722 people in Austria, concentrated in Vienna and Salzburg.
68.2% of Desserts fans are female, 31.8% are male, with an average age of 42.3 years.
Desserts fans show strongest brand affinity for Spar (retailer) (2.4×), YouTube (1.53×), and Instagram (1.53×) over the country average.
Desserts fans in Austria are most concentrated in Vienna (reach ~400K), Salzburg (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Desserts itself, the audience over-indexes on YouTube (1.53×), Instagram (1.53×), Bipa (2.12×), and Google (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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