A data profile of the people who buy, follow and care about Beauty in Austria — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 3,974,436 people in Austria.
The average Beauty fan in Austria is 41.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Henna, Rossmann, D&R, with strongest over-indexing on Henna (1.55× the country average).
Demographically, the Beauty audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Beauty fan in Austria is more female, around 41.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Henna.
The key figures that characterise the Beauty profile in Austria.
59.5% are female, 40.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 41.5 |
| Estimated audience size | 3,974,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Beauty audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
Where the Beauty audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~900K | 1.18× | |
| 02 | Carinthia (state) | ~200K | 1.07× | |
| 03 | Salzburg | ~300K | 1.05× | |
| 04 | Styria | ~500K | 0.99× | |
| 05 | Lower Austria | ~500K | 0.97× | |
| 06 | Vorarlberg | ~100K | 0.97× | |
| 07 | Upper Austria | ~500K | 0.96× | |
| 08 | Tyrol | ~300K | 0.94× | |
| 09 | Burgenland | ~100K | 0.94× |
The strongest cross-interests of the Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rossmann | Shopping | 1.67× | ||
| 02 | Gratis | Shopping | 1.59× | ||
| 03 | Nefis Yemek Tarifleri | Food & Beverages | 1.59× | ||
| 04 | D&R | Technology & Electronics | 1.58× | ||
| 05 | Habertürk | News | 1.58× | ||
| 06 | Kazakhstan | Travel & Leisure | 1.57× | ||
| 07 | LC Waikiki | Fashion & Accessoires | 1.56× | ||
| 08 | English Home | Shopping | 1.56× | ||
| 09 | Henna | Home & Garden | 1.55× | ||
| 10 | Milliyet | News | 1.55× | ||
| 11 | Sulaymaniyah | Travel & Leisure | 1.54× | ||
| 12 | Married... with Children | Movies & TV | 1.53× | ||
| 13 | Hürriyet | News | 1.53× | ||
| 14 | University of Baghdad | Business & Career | 1.53× | ||
| 15 | TRT 1 | Movies & TV | 1.52× | ||
| 16 | Dowry | Kids & Family | 1.52× | ||
| 17 | Wedding chapel | Kids & Family | 1.52× | ||
| 18 | Ipekyol | Shopping | 1.51× | ||
| 19 | Sözcü | News | 1.50× | ||
| 20 | Cumhuriyet | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.02× | |
| Travelling | THRILL | 1.01× | |
| Early Adopter Mentality | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.85× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Patriotism | CONSERVATISM | 0.91× |
Beauty has an estimated audience of 3,974,436 people in Austria, concentrated in Vienna and Lower Austria.
59.5% of Beauty fans are female, 40.5% are male, with an average age of 41.5 years.
Beauty fans show strongest brand affinity for Henna (1.55×), Rossmann (1.67×), and D&R (1.58×) over the country average.
Beauty fans in Austria are most concentrated in Vienna (reach ~900K), Lower Austria (reach ~500K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Beauty itself, the audience over-indexes on Rossmann (1.67×), D&R (1.58×), Kazakhstan (1.57×), and Milliyet (1.55×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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