Beauty Audience in Canada
Beauty has an estimated audience of 16,807,707 people in Canada. 58.8% are female, 41.2% are male, average age 39.9. Top regions: Ontario, Quebec, British Columbia.
The average Beauty fan in Canada is 39.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.9 |
| Estimated audience size | 16,807,707 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 9,658,355 | 1.37× |
| Quebec | 7,200,000 | 1.89× |
| British Columbia | 2,942,688 | 1.17× |
| Alberta | 2,391,557 | 1.15× |
| Manitoba | 563,329 | 0.9× |
| Saskatchewan | 489,693 | 0.92× |
| Nova Scotia | 418,302 | 0.83× |
| New Brunswick | 334,399 | 0.86× |
| Newfoundland and Labrador | 198,994 | 0.78× |
| Prince Edward Island | 70,834 | 0.86× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
See Beauty audiences in other countries
More Beauty audiences in Canada
- Smile (3,197,667)
- Rexall (2,941,584)
- Jean Coutu Group (2,767,977)
- Cosmetology (2,298,557)
- Lip (1,619,884)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.