Beauty Audience in Brazil
Beauty has an estimated audience of 35,124,049 people in Brazil. 64.4% are female, 35.6% are male, average age 40.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Daegu, Doutzen Kroes, Clean Food, Take Me Out (UK game show), LP - Louis Philippe.
The average Beauty fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Daegu, Doutzen Kroes, Clean Food, with strongest over-indexing on Daegu (1.67× the country average). Demographically, the Beauty audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 27 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.5 |
| Estimated audience size | 35,124,049 |
Audience persona
The typical Beauty fan in Brazil is more female, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Daegu.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 7,315,979 | 0.8× |
| Minas Gerais | 3,313,330 | 0.91× |
| Rio de Janeiro | 2,482,053 | 0.75× |
| Bahia | 2,278,309 | 0.98× |
| Pernambuco | 1,648,238 | 1.02× |
| Ceará | 1,644,995 | 1.07× |
| Rio Grande do Sul | 1,627,458 | 0.78× |
| Paraná | 1,623,381 | 0.76× |
| Pará | 1,436,970 | 1.25× |
| Santa Catarina | 1,377,320 | 0.86× |
| Maranhão | 1,211,676 | 1.38× |
| Goiás | 1,175,898 | 0.88× |
| Paraíba | 774,035 | 1.09× |
| Amazonas | 712,192 | 1.17× |
| Espírito Santo | 688,767 | 0.94× |
| Rio Grande do Norte | 640,945 | 1.09× |
| Mato Grosso | 627,130 | 0.95× |
| Alagoas | 581,618 | 1.14× |
| Piauí | 526,615 | 1.08× |
| Mato Grosso do Sul | 464,582 | 0.91× |
| Sergipe | 411,063 | 1.12× |
| Federal District | 396,781 | 0.68× |
| Rondônia | 309,236 | 1.06× |
| Tocantins | 231,324 | 1× |
| Amapá | 161,122 | 1.29× |
| Acre | 116,156 | 0.95× |
| Roraima | 107,190 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daegu | 1.67× | Travel & Leisure |
| Doutzen Kroes | 1.74× | Fashion & Accessoires |
| Clean Food | 1.55× | Food & Beverages |
| Take Me Out (UK game show) | 1.53× | Movies & TV |
| LP - Louis Philippe | 1.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.33 |
| Luxury Orientation | PREMIUM | 1.22 |
| Mindfulness | BALANCE | 1.19 |
| Family Orientation | CONSERVATISM | 1.14 |
| Early Adopter Mentality | POWER | 1.1 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
See Beauty audiences in other countries
More Beauty audiences in Brazil
- O Boticário (16,244,488)
- Smile (8,280,482)
- Lip (6,449,441)
- Beleza na Web (5,957,064)
- Cosmetology (3,137,453)
Frequently asked questions
How many fans does Beauty have in Brazil?
Beauty has an estimated audience of 35,124,049 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Beauty fans?
64.4% of Beauty fans are female, 35.6% are male, with an average age of 40.5 years.
Which brands do Beauty fans like most?
Beauty fans show strongest brand affinity for Daegu (1.67×), Doutzen Kroes (1.74×), and Clean Food (1.55×) over the country average.
Where do Beauty fans live in Brazil?
Beauty fans in Brazil are most concentrated in São Paulo (reach 7,315,979), Minas Gerais (reach 3,313,330), and Rio de Janeiro (reach 2,482,053). These three regions account for the largest share of the active audience.
What other brands do Beauty fans also like?
Beyond Beauty itself, the audience over-indexes on Doutzen Kroes (1.74×), Clean Food (1.55×), Take Me Out (UK game show) (1.53×), and LP - Louis Philippe (1.51×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.