A data profile of the people who buy, follow and care about Beauty in Brazil — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 35,124,049 people in Brazil.
The average Beauty fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Daegu, Doutzen Kroes, Clean Food, with strongest over-indexing on Daegu (1.67× the country average).
Demographically, the Beauty audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 27 regions tracked by Rascasse.
The typical Beauty fan in Brazil is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Daegu.
The key figures that characterise the Beauty profile in Brazil.
64.4% are female, 35.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.5 |
| Estimated audience size | 35,124,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Beauty audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
Where the Beauty audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~1M | 1.35× | |
| 02 | Pará | ~1.5M | 1.23× | |
| 03 | Amapá | ~100K | 1.17× | |
| 04 | Amazonas | ~700K | 1.15× | |
| 05 | Alagoas | ~600K | 1.11× | |
| 06 | Sergipe | ~400K | 1.10× | |
| 07 | Paraíba | ~800K | 1.08× | |
| 08 | Rio Grande do Norte | ~600K | 1.08× | |
| 09 | Ceará | ~1.5M | 1.07× | |
| 10 | Piauí | ~500K | 1.06× | |
| 11 | Rondônia | ~300K | 1.04× | |
| 12 | Roraima | ~100K | 1.04× | |
| 13 | Pernambuco | ~1.5M | 1.02× | |
| 14 | Tocantins | ~200K | 1.00× | |
| 15 | Bahia | ~2.5M | 0.98× | |
| 16 | Acre | ~100K | 0.97× | |
| 17 | Mato Grosso | ~600K | 0.96× | |
| 18 | Espírito Santo | ~700K | 0.95× | |
| 19 | Mato Grosso do Sul | ~500K | 0.92× | |
| 20 | Minas Gerais | ~3.5M | 0.91× | |
| 21 | Goiás | ~1M | 0.89× | |
| 22 | Santa Catarina | ~1.5M | 0.86× | |
| 23 | São Paulo | ~7.5M | 0.80× | |
| 24 | Rio Grande do Sul | ~1.5M | 0.80× | |
| 25 | Paraná | ~1.5M | 0.77× | |
| 26 | Rio de Janeiro | ~2.5M | 0.76× | |
| 27 | Federal District | ~400K | 0.72× |
The strongest cross-interests of the Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doutzen Kroes | Fashion & Accessoires | 1.74× | ||
| 02 | Daegu | Travel & Leisure | 1.67× | ||
| 03 | Clean Food | Food & Beverages | 1.55× | ||
| 04 | Take Me Out (UK game show) | Movies & TV | 1.53× | ||
| 05 | LP - Louis Philippe | Brand | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.01× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Family Orientation | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.70× | |
| Travelling | THRILL | 0.71× |
Beauty has an estimated audience of 35,124,049 people in Brazil, concentrated in São Paulo and Minas Gerais.
64.4% of Beauty fans are female, 35.6% are male, with an average age of 40.5 years.
Beauty fans show strongest brand affinity for Daegu (1.67×), Doutzen Kroes (1.74×), and Clean Food (1.55×) over the country average.
Beauty fans in Brazil are most concentrated in São Paulo (reach ~7.5M), Minas Gerais (reach ~3.5M), and Rio de Janeiro (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Beauty itself, the audience over-indexes on Doutzen Kroes (1.74×), Clean Food (1.55×), Take Me Out (UK game show) (1.53×), and LP - Louis Philippe (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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