Beauty Audience in United Kingdom
Beauty has an estimated audience of 34,273,702 people in United Kingdom. 62.1% are female, 37.9% are male, average age 43.6. Top regions: England, Greater London, North West. Top brand affinities: Ax Paris, City of Brussels, Body Care, Baghdad Governorate, Pet Rescue Saga.
The average Beauty fan in United Kingdom is 43.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Ax Paris, City of Brussels, Body Care, with strongest over-indexing on Ax Paris (1.75× the country average). Demographically, the Beauty audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.6 |
| Estimated audience size | 34,273,702 |
Audience persona
The typical Beauty fan in United Kingdom is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Ax Paris.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 25,705,277 | 0.93× |
| Greater London | 5,237,360 | 1.17× |
| North West | 5,015,216 | 1.37× |
| South East | 4,768,312 | 1.04× |
| East of England | 3,437,821 | 1.1× |
| Scotland | 3,265,665 | 1.06× |
| South West | 2,935,632 | 1.04× |
| East Midlands | 2,670,499 | 1.11× |
| Yorkshire and the Humber | 1,926,721 | 0.7× |
| Wales | 1,906,756 | 0.97× |
| Northern Ireland | 1,098,221 | 1.04× |
| North East | 1,052,970 | 0.79× |
| West Midlands | 1,008,461 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ax Paris | 1.75× | Fashion & Accessoires |
| City of Brussels | 2.7× | Travel & Leisure |
| Body Care | 1.7× | Movies & TV |
| Baghdad Governorate | 2.04× | Travel & Leisure |
| Pet Rescue Saga | 1.58× | Games |
| Stila | 1.51× | Beauty & Wellness |
| Contemporary Ceramics | 1.8× | Arts & Culture |
| Self-acceptance | 1.55× | Health |
| Goldwell | 1.63× | Beauty & Wellness |
| Michelle Phan | 1.53× | Fashion & Accessoires |
| Shopaholic | 1.5× | Movies & TV |
| Hairdressers At Heart | 1.51× | |
| R.W.D. Molenbeek | 1.74× | Sports |
| Final Fantasy: Brave Exvius | 1.77× | Games |
| ULTA Beauty | 1.64× | Beauty & Wellness |
| Real Canadian Superstore | 6.64× | Shopping |
| Chicco | 1.52× | Kids & Family |
| Marc Jacobs Beauty | 1.78× | Beauty & Wellness |
| CorePower Yoga | 1.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Luxury Orientation | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Family Orientation | CONSERVATISM | 1.21 |
| Design Affinity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
See Beauty audiences in other countries
More Beauty audiences in United Kingdom
- Superdrug (14,351,712)
- Smile (7,269,365)
- Cosmetology (6,735,561)
- Lip (4,783,928)
- Beauty & Fashion (3,674,734)
Frequently asked questions
How many fans does Beauty have in United Kingdom?
Beauty has an estimated audience of 34,273,702 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Beauty fans?
62.1% of Beauty fans are female, 37.9% are male, with an average age of 43.6 years.
Which brands do Beauty fans like most?
Beauty fans show strongest brand affinity for Ax Paris (1.75×), City of Brussels (2.7×), and Body Care (1.7×) over the country average.
Where do Beauty fans live in United Kingdom?
Beauty fans in United Kingdom are most concentrated in England (reach 25,705,277), Greater London (reach 5,237,360), and North West (reach 5,015,216). These three regions account for the largest share of the active audience.
What other brands do Beauty fans also like?
Beyond Beauty itself, the audience over-indexes on City of Brussels (2.7×), Body Care (1.7×), Baghdad Governorate (2.04×), and Pet Rescue Saga (1.58×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.