A data profile of the people who buy, follow and care about Lip in United Kingdom — modelled from more than twelve digital signal sources. Lip has an estimated audience of 4,783,927 people in United Kingdom.
The average Lip fan in United Kingdom is 40.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Lip balm, CC cream, Lip gloss, with strongest over-indexing on Lip balm (5.56× the country average).
Demographically, the Lip audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lip fan in United Kingdom is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Lip balm.
The key figures that characterise the Lip profile in United Kingdom.
83.1% are female, 16.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 83.1% |
| Male | 16.9% |
| Average age | 40.0 |
| Estimated audience size | 4,783,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Lip audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 12.0% |
| China | 6.4% |
Where the Lip audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 2.32× | |
| 02 | Wales | ~400K | 1.31× | |
| 03 | Northern Ireland | ~200K | 1.21× | |
| 04 | Scotland | ~500K | 1.08× | |
| 05 | Yorkshire and the Humber | ~300K | 0.76× | |
| 06 | West Midlands | ~200K | 0.74× | |
| 07 | North East | ~100K | 0.67× | |
| 08 | South East | ~300K | 0.53× | |
| 09 | East Midlands | ~200K | 0.53× | |
| 10 | South West | ~200K | 0.52× | |
| 11 | East of England | ~200K | 0.48× | |
| 12 | North West | ~200K | 0.37× |
The strongest cross-interests of the Lip audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 6.07× | ||
| 02 | Lip balm | Beauty & Wellness | 5.56× | ||
| 03 | Lip gloss | Beauty & Wellness | 5.30× | ||
| 04 | Face powder | Beauty & Wellness | 5.23× | ||
| 05 | BB cream | Beauty & Wellness | 4.87× | ||
| 06 | Concealer | Beauty & Wellness | 3.76× | ||
| 07 | Eye shadow | Beauty & Wellness | 3.75× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 3.72× | ||
| 09 | Eye liner | Beauty & Wellness | 3.72× | ||
| 10 | Nail salon | Beauty & Wellness | 3.42× | ||
| 11 | Lipstick | Beauty & Wellness | 3.35× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 2.82× | ||
| 13 | Skin care | Beauty & Wellness | 2.63× | ||
| 14 | New Look | Fashion & Accessoires | 2.14× | ||
| 15 | Primark | Shopping | 1.95× | ||
| 16 | Kitchen | Home & Garden | 1.87× | ||
| 17 | Hobby | Home & Garden | 1.82× | ||
| 18 | Matalan | Shopping | 1.81× | ||
| 19 | Politics | Politics & Society | 1.63× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.41× | |
| Mindfulness | BALANCE | 1.38× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Community Orientation | OPEN | 0.93× |
Lip has an estimated audience of 4,783,927 people in United Kingdom, concentrated in England and Scotland.
83.1% of Lip fans are female, 16.9% are male, with an average age of 40.0 years.
Lip fans show strongest brand affinity for Lip balm (5.56×), CC cream (6.07×), and Lip gloss (5.3×) over the country average.
Lip fans in United Kingdom are most concentrated in England (reach ~3.5M), Scotland (reach ~500K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lip itself, the audience over-indexes on CC cream (6.07×), Lip gloss (5.3×), Face powder (5.23×), and Skin care (2.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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