A data profile of the people who buy, follow and care about Lip in Spain — modelled from more than twelve digital signal sources. Lip has an estimated audience of 2,475,279 people in Spain.
Lip has an estimated audience of 2,475,279 people in Spain. 82.8% are female, 17.2% are male, average age 40.8. Top brand affinities: Mascara, Exfoliation (cosmetology), Pedicure, Lip balm, Anti-aging cream.
Top brand affinities include Mascara, Exfoliation (cosmetology), Pedicure, with strongest over-indexing on Mascara (7.69× the country average).
Demographically, the Lip audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Travelling.
The typical Lip fan in Spain is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Mascara.
The key figures that characterise the Lip profile in Spain.
82.8% are female, 17.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 40.8 |
| Estimated audience size | 2,475,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Lip audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 12.0% |
| China | 6.4% |
The strongest cross-interests of the Lip audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 8.10× | ||
| 02 | Mascara | Beauty & Wellness | 7.69× | ||
| 03 | Lip balm | Beauty & Wellness | 6.77× | ||
| 04 | Lip gloss | Beauty & Wellness | 5.05× | ||
| 05 | Face powder | Beauty & Wellness | 4.41× | ||
| 06 | Moisturizer | Home & Garden | 4.19× | ||
| 07 | Pedicure | Beauty & Wellness | 3.92× | ||
| 08 | Eye shadow | Beauty & Wellness | 3.80× | ||
| 09 | Eye liner | Beauty & Wellness | 3.64× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 3.56× | ||
| 11 | Artificial nails | Beauty & Wellness | 3.26× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 3.06× | ||
| 13 | Nail salon | Beauty & Wellness | 3.05× | ||
| 14 | Permanent makeup | Beauty & Wellness | 2.97× | ||
| 15 | Manicure | Beauty & Wellness | 2.71× | ||
| 16 | Genetics | Kids & Family | 2.46× | ||
| 17 | Natural skin care | Beauty & Wellness | 2.44× | ||
| 18 | Skin care | Beauty & Wellness | 2.39× | ||
| 19 | Flower | Home & Garden | 1.90× | ||
| 20 | Personal care | Health | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Travelling | THRILL | 1.44× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.84× | |
| Early Adopter Mentality | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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