A data profile of the people who buy, follow and care about Skin care in Spain — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 7,276,676 people in Spain.
The average Skin care fan in Spain is 46.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Anti-aging cream, Natural skin care, Maquillaje Profesional, with strongest over-indexing on Anti-aging cream (5.77× the country average).
Demographically, the Skin care audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Skin care fan in Spain is more female, around 46.2 years old, with strong Creativity tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Skin care profile in Spain.
77.1% are female, 22.9% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 46.2 |
| Estimated audience size | 7,276,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 33% |
of the worldwide Skin care audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~1.5M | 1.20× | |
| 02 | Region of Murcia | ~300K | 1.16× | |
| 03 | Castilla-La Mancha | ~300K | 1.15× | |
| 04 | Extremadura | ~200K | 1.12× | |
| 05 | Comunidad Valenciana | ~900K | 1.11× | |
| 06 | Community of Madrid | ~1.5M | 1.05× | |
| 07 | Catalonia | ~1.5M | 1.02× | |
| 08 | Castile and León | ~300K | 1.01× | |
| 09 | Canary Islands | ~400K | 0.99× | |
| 10 | Aragon | ~200K | 0.96× | |
| 11 | Galicia | ~300K | 0.95× | |
| 12 | Balearic Islands | ~200K | 0.92× | |
| 13 | La Rioja | ~40K | 0.92× | |
| 14 | Cantabria | ~80K | 0.90× | |
| 15 | Navarre | ~80K | 0.90× | |
| 16 | Basque Autonomous Country | ~200K | 0.88× | |
| 17 | Principality of Asturias | ~100K | 0.86× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 5.77× | ||
| 02 | Moisturizer | Home & Garden | 4.91× | ||
| 03 | Natural skin care | Beauty & Wellness | 4.65× | ||
| 04 | Facial | Beauty & Wellness | 4.62× | ||
| 05 | Eye liner | Beauty & Wellness | 4.44× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 4.33× | ||
| 07 | Maquillaje Profesional | Beauty & Wellness | 3.65× | ||
| 08 | Nail salon | Beauty & Wellness | 3.63× | ||
| 09 | Eyelash | Beauty & Wellness | 3.43× | ||
| 10 | Eyebrow | Beauty & Wellness | 3.35× | ||
| 11 | Pedicure | Beauty & Wellness | 3.21× | ||
| 12 | Manicure | Beauty & Wellness | 3.13× | ||
| 13 | Sephora | Shopping | 3.01× | ||
| 14 | Cosmetology | Beauty & Wellness | 2.78× | ||
| 15 | Stradivarius | Shopping | 2.22× | ||
| 16 | Skin | Beauty & Wellness | 2.18× | ||
| 17 | Primark | Shopping | 2.03× | ||
| 18 | Personal care | Health | 1.97× | ||
| 19 | Hobbies and activities | Sports | 1.57× | ||
| 20 | Online shopping | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.47× | |
| Design Affinity | PREMIUM | 1.44× | |
| Extroversion | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.72× |
Skin care has an estimated audience of 7,276,676 people in Spain, concentrated in Andalusia and Catalonia.
77.1% of Skin care fans are female, 22.9% are male, with an average age of 46.2 years.
Skin care fans show strongest brand affinity for Anti-aging cream (5.77×), Natural skin care (4.65×), and Maquillaje Profesional (3.65×) over the country average.
Skin care fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Natural skin care (4.65×), Maquillaje Profesional (3.65×), Facial (4.62×), and Hobbies and activities (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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