Skin care Audience in Spain
Skin care has an estimated audience of 7,276,676 people in Spain. 77.1% are female, 22.9% are male, average age 46.2. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Anti-aging cream, Natural skin care, Maquillaje Profesional, Facial, Sephora.
The average Skin care fan in Spain is 46.2 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Anti-aging cream, Natural skin care, Maquillaje Profesional, with strongest over-indexing on Anti-aging cream (5.77× the country average). Demographically, the Skin care audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin care fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 46.2 |
| Estimated audience size | 7,276,676 |
Audience persona
The typical Skin care fan in Spain is more female, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Anti-aging cream.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,722,541 | 1.2× |
| Catalonia | 1,341,568 | 1.02× |
| Community of Madrid | 1,285,066 | 1.05× |
| Comunidad Valenciana | 910,173 | 1.11× |
| Canary Islands | 359,526 | 0.99× |
| Castilla-La Mancha | 343,695 | 1.17× |
| Galicia | 323,859 | 0.95× |
| Castile and León | 319,525 | 1.01× |
| Region of Murcia | 295,090 | 1.18× |
| Basque Autonomous Country | 238,712 | 0.88× |
| Balearic Islands | 184,976 | 0.91× |
| Aragon | 182,515 | 0.95× |
| Extremadura | 178,510 | 1.14× |
| Principality of Asturias | 142,675 | 0.83× |
| Cantabria | 80,124 | 0.87× |
| Navarre | 78,999 | 0.87× |
| La Rioja | 41,480 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anti-aging cream | 5.77× | Beauty & Wellness |
| Natural skin care | 4.65× | Beauty & Wellness |
| Maquillaje Profesional | 3.65× | Beauty & Wellness |
| Facial | 4.62× | Beauty & Wellness |
| Sephora | 3.01× | Shopping |
| Hobbies and activities | 1.57× | Sports |
| Online shopping | 1.54× | Shopping |
| Eyelash extensions | 4.33× | Beauty & Wellness |
| Moisturizer | 4.91× | Home & Garden |
| Manicure | 3.13× | Beauty & Wellness |
| Personal care | 1.97× | Health |
| Pedicure | 3.21× | Beauty & Wellness |
| Eyelash | 3.43× | Beauty & Wellness |
| Skin | 2.18× | Beauty & Wellness |
| Stradivarius | 2.22× | Shopping |
| Eyebrow | 3.35× | Beauty & Wellness |
| Primark | 2.03× | Shopping |
| Oysho | 2.42× | Fashion & Accessoires |
| Nail salon | 3.63× | Beauty & Wellness |
| Eye liner | 4.44× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.36 |
| Price Sensitivity | PREMIUM | 1.24 |
| Quality Awareness | PREMIUM | 1.23 |
| Mindfulness | BALANCE | 1.21 |
| Design Affinity | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
See Skin care audiences in other countries
More Skin audiences in Spain
- Skin (8,807,959)
- Anti-aging cream (5,209,018)
- Natural skin care (5,087,513)
- Ageing (2,280,738)
- Dermatology (1,632,882)
Frequently asked questions
How many fans does Skin care have in Spain?
Skin care has an estimated audience of 7,276,676 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Skin care fans?
77.1% of Skin care fans are female, 22.9% are male, with an average age of 46.2 years.
Which brands do Skin care fans like most?
Skin care fans show strongest brand affinity for Anti-aging cream (5.77×), Natural skin care (4.65×), and Maquillaje Profesional (3.65×) over the country average.
Where do Skin care fans live in Spain?
Skin care fans in Spain are most concentrated in Andalusia (reach 1,722,541), Catalonia (reach 1,341,568), and Community of Madrid (reach 1,285,066). These three regions account for the largest share of the active audience.
What other brands do Skin care fans also like?
Beyond Skin care itself, the audience over-indexes on Natural skin care (4.65×), Maquillaje Profesional (3.65×), Facial (4.62×), and Sephora (3.01×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.