Rascasse Audience Intelligence

Skin care Audience in Germany

A data profile of the people who buy, follow and care about Skin care in Germany — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 8,184,983 people in Germany.

#1among Skin in Germany#301among Topic in Germany#10in Beauty & Wellness

The average Skin care fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Natural skin care, Anti-aging cream, Natural product, with strongest over-indexing on Natural skin care (4.02× the country average).

Demographically, the Skin care audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Skin care fan in Germany is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Natural skin care.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skin care profile in Germany.

Audience size
8.2M
in Germany
Gender
77.0%♀
23.0% male
Age
39.7
average years
Country rank
#499
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skin care fans

77.0% are female, 23.0% are male, average age 39.7.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Skin care audience in Germany
MetricValue
Female77.0%
Male23.0%
Average age39.7
Estimated audience size8,184,983
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Skin care audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Skin care audience comes from Germany.

Worldwide audience distribution share by country for Skin care
CountryShare
United States17.8%
Japan6.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skin care audience in Germany is strongest.

Fig. 05

Top regions by affinity

Skin care fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.14×
02Bremen~70K1.07×
03Thüringen~200K1.06×
04Brandenburg~300K1.05×
05Hessen~600K1.02×
06Sachsen-Anhalt~200K1.01×
07Saarland~100K1.01×
08Bayern~1.5M1.00×
09Rheinland-Pfalz~400K1.00×
10Niedersachsen~800K0.99×
11Berlin~400K0.99×
12Schleswig-Holstein~300K0.99×
13Mecklenburg-Vorpommern~200K0.99×
14Sachsen~400K0.98×
15Hamburg~200K0.96×
16Baden-Württemberg~900K0.80×
Fig. 06

Affinity by region

Affinity by region — Skin care, Germany
0.80×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skin care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skin care audience
#·InterestCategoryAffinity×
01Anti-aging creamBeauty & Wellness4.20×
02Natural skin careBeauty & Wellness4.02×
03Sol de JaneiroBeauty & Wellness4.02×
04Eye linerBeauty & Wellness4.00×
05Natural productFood & Beverages3.52×
06Eyelash extensionsBeauty & Wellness3.44×
07EyebrowBeauty & Wellness3.19×
08Nail polishBeauty & Wellness3.09×
09SephoraShopping3.02×
10EyelashBeauty & Wellness2.86×
11Self-awarenessHealth2.09×
12Beauty salonsBeauty & Wellness2.06×
13ToddlerKids & Family2.00×
14Self-loveHealth1.96×
15SpasBeauty & Wellness1.94×
16RossmannShopping1.63×
17H&MShopping1.61×
18Women's clothingFashion & Accessoires1.55×
19CosmeticsBeauty & Wellness1.51×
20Müller (company)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skin care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skin care audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.44×
Design AffinityPREMIUM1.39×
CreativityOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skin care audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.66×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skin care have in Germany?

Skin care has an estimated audience of 8,184,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Skin care fans?

77.0% of Skin care fans are female, 23.0% are male, with an average age of 39.7 years.

03

Which brands do Skin care fans like most?

Skin care fans show strongest brand affinity for Natural skin care (4.02×), Anti-aging cream (4.2×), and Natural product (3.52×) over the country average.

04

Where do Skin care fans live in Germany?

Skin care fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Skin care fans also like?

Beyond Skin care itself, the audience over-indexes on Anti-aging cream (4.2×), Natural product (3.52×), Beauty salons (2.06×), and Cosmetics (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in Germany

See Skin care audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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