Skin care Audience in Germany
Skin care has an estimated audience of 8,184,983 people in Germany. 77.0% are female, 23.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural skin care, Anti-aging cream, Natural product, Beauty salons, Cosmetics.
The average Skin care fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural skin care, Anti-aging cream, Natural product, with strongest over-indexing on Natural skin care (4.02× the country average). Demographically, the Skin care audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin care fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 39.7 |
| Estimated audience size | 8,184,983 |
Audience persona
The typical Skin care fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Natural skin care.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,033,630 | 1.14× |
| Bayern | 1,360,648 | 1.03× |
| Baden-Württemberg | 868,462 | 0.78× |
| Niedersachsen | 799,583 | 1.01× |
| Hessen | 651,417 | 1.04× |
| Rheinland-Pfalz | 401,521 | 0.98× |
| Sachsen | 398,049 | 0.99× |
| Berlin | 378,372 | 1.03× |
| Schleswig-Holstein | 293,833 | 1× |
| Brandenburg | 266,659 | 1.05× |
| Thüringen | 219,541 | 1.05× |
| Sachsen-Anhalt | 207,009 | 0.98× |
| Hamburg | 180,012 | 0.97× |
| Mecklenburg-Vorpommern | 151,026 | 0.97× |
| Saarland | 94,714 | 0.94× |
| Bremen | 75,903 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural skin care | 4.02× | Beauty & Wellness |
| Anti-aging cream | 4.2× | Beauty & Wellness |
| Natural product | 3.52× | Food & Beverages |
| Beauty salons | 2.06× | Beauty & Wellness |
| Cosmetics | 1.51× | Beauty & Wellness |
| H&M | 1.61× | Shopping |
| Eye liner | 4× | Beauty & Wellness |
| Spas | 1.94× | Beauty & Wellness |
| Eyelash extensions | 3.44× | Beauty & Wellness |
| Sephora | 3.02× | Shopping |
| Sol de Janeiro | 4.02× | Beauty & Wellness |
| Self-love | 1.96× | Health |
| Self-awareness | 2.09× | Health |
| Nail polish | 3.09× | Beauty & Wellness |
| Eyelash | 2.86× | Beauty & Wellness |
| Rossmann | 1.63× | Shopping |
| Toddler | 2× | Kids & Family |
| Women's clothing | 1.55× | Fashion & Accessoires |
| Eyebrow | 3.19× | Beauty & Wellness |
| Hair care | 2.41× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Sports Activity | POWER | 1.27 |
| Mindfulness | BALANCE | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.2 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
See Skin care audiences in other countries
More Skin audiences in Germany
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
- Lip balm (2,112,429)
Frequently asked questions
How many fans does Skin care have in Germany?
Skin care has an estimated audience of 8,184,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skin care fans?
77.0% of Skin care fans are female, 23.0% are male, with an average age of 39.7 years.
Which brands do Skin care fans like most?
Skin care fans show strongest brand affinity for Natural skin care (4.02×), Anti-aging cream (4.2×), and Natural product (3.52×) over the country average.
Where do Skin care fans live in Germany?
Skin care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,033,630), Bayern (reach 1,360,648), and Baden-Württemberg (reach 868,462). These three regions account for the largest share of the active audience.
What other brands do Skin care fans also like?
Beyond Skin care itself, the audience over-indexes on Anti-aging cream (4.2×), Natural product (3.52×), Beauty salons (2.06×), and Cosmetics (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.