Rascasse Audience Intelligence

Lip balm Audience in Germany

A data profile of the people who buy, follow and care about Lip balm in Germany — modelled from more than twelve digital signal sources. Lip balm has an estimated audience of 2,112,428 people in Germany.

#6among Skin in Germany#1843among Topic in Germany#80in Beauty & Wellness

The average Lip balm fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BB cream, CC cream, Face powder, with strongest over-indexing on BB cream (26.13× the country average).

Demographically, the Lip balm audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lip balm fan in Germany is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for BB cream.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lip balm profile in Germany.

Audience size
2.1M
in Germany
Gender
82.2%♀
17.8% male
Age
35.0
average years
Country rank
#3169
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lip balm fans

82.2% are female, 17.8% are male, average age 35.0.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Lip balm audience in Germany
MetricValue
Female82.2%
Male17.8%
Average age35.0
Estimated audience size2,112,428
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Lip balm audience in Germany
Age bracketShare%
16-1927%
20-2925%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Lip balm audience comes from Germany.

Worldwide audience distribution share by country for Lip balm
CountryShare
Japan26.1%
United States13.8%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lip balm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lip balm fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.46×
02Hessen~200K1.45×
03Hamburg~60K1.22×
04Bremen~20K1.20×
05Bayern~400K1.13×
06Baden-Württemberg~300K1.08×
07Nordrhein-Westfalen~500K1.07×
08Niedersachsen~200K0.99×
09Saarland~30K0.97×
10Schleswig-Holstein~70K0.92×
11Rheinland-Pfalz~90K0.85×
12Sachsen-Anhalt~50K0.85×
13Thüringen~50K0.85×
14Brandenburg~60K0.84×
15Sachsen~90K0.82×
16Mecklenburg-Vorpommern~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Lip balm, Germany
0.81×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lip balm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lip balm audience
#·InterestCategoryAffinity×
01LabelloBeauty & Wellness34.05×
02CC creamBeauty & Wellness26.56×
03BB creamBeauty & Wellness26.13×
04Face powderBeauty & Wellness13.61×
05NiveaBeauty & Wellness8.92×
06ConcealerBeauty & Wellness6.73×
07Lip glossBeauty & Wellness6.69×
08Foundation (cosmetics)Beauty & Wellness5.93×
09EyelashBeauty & Wellness4.42×
10Ernsting's familyShopping3.81×
11Gute Zeiten, schlechte ZeitenMovies & TV3.43×
12DeichmannShopping3.40×
13RossmannShopping2.57×
14Müller (company)Food & Beverages2.43×
15DesignHome & Garden1.75×
16Online shoppingShopping1.75×
17BeautyBeauty & Wellness1.75×
18Arts and musicArts & Culture1.74×
19ShoppingShopping1.68×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lip balm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lip balm audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.03×
IndividualismJOY1.80×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lip balm audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
PatriotismCONSERVATISM0.58×
Early Adopter MentalityPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lip balm have in Germany?

Lip balm has an estimated audience of 2,112,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lip balm fans?

82.2% of Lip balm fans are female, 17.8% are male, with an average age of 35.0 years.

03

Which brands do Lip balm fans like most?

Lip balm fans show strongest brand affinity for BB cream (26.13×), CC cream (26.56×), and Face powder (13.61×) over the country average.

04

Where do Lip balm fans live in Germany?

Lip balm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lip balm fans also like?

Beyond Lip balm itself, the audience over-indexes on CC cream (26.56×), Face powder (13.61×), Labello (34.05×), and Deichmann (3.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in Germany

See Lip balm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lip balm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →