Lip balm Audience in Germany
Lip balm has an estimated audience of 2,112,428 people in Germany. 82.2% are female, 17.8% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BB cream, CC cream, Face powder, Labello, Deichmann.
The average Lip balm fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BB cream, CC cream, Face powder, with strongest over-indexing on BB cream (26.13× the country average). Demographically, the Lip balm audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Lip balm fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 35.0 |
| Estimated audience size | 2,112,428 |
Audience persona
The typical Lip balm fan in Germany is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for BB cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 525,451 | 1.14× |
| Bayern | 410,905 | 1.21× |
| Baden-Württemberg | 341,435 | 1.18× |
| Hessen | 263,495 | 1.64× |
| Niedersachsen | 202,665 | 0.99× |
| Berlin | 158,168 | 1.67× |
| Sachsen | 71,795 | 0.69× |
| Rheinland-Pfalz | 62,517 | 0.59× |
| Hamburg | 62,419 | 1.31× |
| Schleswig-Holstein | 62,241 | 0.82× |
| Brandenburg | 45,193 | 0.69× |
| Thüringen | 35,862 | 0.67× |
| Sachsen-Anhalt | 33,502 | 0.61× |
| Mecklenburg-Vorpommern | 24,506 | 0.61× |
| Saarland | 23,491 | 0.91× |
| Bremen | 23,053 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BB cream | 26.13× | Beauty & Wellness |
| CC cream | 26.56× | Beauty & Wellness |
| Face powder | 13.61× | Beauty & Wellness |
| Labello | 34.05× | Beauty & Wellness |
| Deichmann | 3.4× | Shopping |
| Lip gloss | 6.69× | Beauty & Wellness |
| Nivea | 8.92× | Beauty & Wellness |
| Arts and music | 1.74× | Arts & Culture |
| Concealer | 6.73× | Beauty & Wellness |
| Gute Zeiten, schlechte Zeiten | 3.43× | Movies & TV |
| Shopping | 1.68× | Shopping |
| Harry Potter | 1.85× | Movies & TV |
| Foundation (cosmetics) | 5.93× | Beauty & Wellness |
| Food and drink | 1.55× | Food & Beverages |
| Rossmann | 2.57× | Shopping |
| Design | 1.75× | Home & Garden |
| Online shopping | 1.75× | Shopping |
| Ernsting's family | 3.81× | Shopping |
| Beauty | 1.75× | Beauty & Wellness |
| Eyelash | 4.42× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.93 |
| Luxury Orientation | PREMIUM | 1.45 |
| Price Sensitivity | PREMIUM | 1.42 |
| Indulgence | JOY | 1.39 |
| Creativity | OPEN | 1.37 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.1% |
| United States | 13.8% |
| United Kingdom | 5.2% |
See Lip balm audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Lip balm have in Germany?
Lip balm has an estimated audience of 2,112,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lip balm fans?
82.2% of Lip balm fans are female, 17.8% are male, with an average age of 35.0 years.
Which brands do Lip balm fans like most?
Lip balm fans show strongest brand affinity for BB cream (26.13×), CC cream (26.56×), and Face powder (13.61×) over the country average.
Where do Lip balm fans live in Germany?
Lip balm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 525,451), Bayern (reach 410,905), and Baden-Württemberg (reach 341,435). These three regions account for the largest share of the active audience.
What other brands do Lip balm fans also like?
Beyond Lip balm itself, the audience over-indexes on CC cream (26.56×), Face powder (13.61×), Labello (34.05×), and Deichmann (3.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lip balm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.