Anti-aging cream Audience in Germany

Anti-aging cream logo

Anti-aging cream has an estimated audience of 3,700,638 people in Germany. 81.8% are female, 18.2% are male, average age 42.3. Top brand affinities: Aquabike, Blood Pressures, Clostridium botulinum, SkinMedica, skyn ICELAND.

Top brand affinities include Aquabike, Blood Pressures, Clostridium botulinum, with strongest over-indexing on Aquabike (19.55× the country average). Demographically, the Anti-aging cream audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Sports Activity.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Anti-aging cream fans

Demographic split for Anti-aging cream audience in Germany
MetricValue
Female81.8%
Male18.2%
Average age42.3
Estimated audience size3,700,638

Audience persona

The typical Anti-aging cream fan in Germany is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Aquabike.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anti-aging cream audience
BrandAffinityCategory
Aquabike19.55×Sports
Blood Pressures18.67×Health
Clostridium botulinum17.6×Health
SkinMedica15.17×Beauty & Wellness
skyn ICELAND15.09×Beauty & Wellness
Anti-aging cream15.05×Beauty & Wellness
Ernő László14.64×Beauty & Wellness
EVE LOM14.4×Beauty & Wellness
murad13.8×Beauty & Wellness
Tatcha12.74×Beauty & Wellness
Her New Knife12.47×Music & Radio
Cashier12.47×Business & Career
Amorepacific Corporation11.76×Beauty & Wellness
Kate Somerville Skincare11.19×Beauty & Wellness
Forms of cricket11.02×
ADCOS Cosmética de Tratamento10.73×
Angiology10.11×Health
American Society of Plastic Surgeons10.07×Business & Career
Aesthetic medicine9.58×Business & Career
Phytotherapy9.26×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anti-aging cream audience
TraitClusterScore
PatriotismCONSERVATISM4.11
Sports ActivityPOWER2.86
SpiritualityBALANCE2.46
LGBTQ+ IdentityOPEN2.07
Early Adopter MentalityPOWER1.62
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Anti-aging cream
CountryShare
United States13.3%
Japan9.5%
China6.6%

See Anti-aging cream audiences in other countries

More Skin audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anti-aging cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.