Rascasse Audience Intelligence

Microblading Audience in Germany

A data profile of the people who buy, follow and care about Microblading in Germany — modelled from more than twelve digital signal sources. Microblading has an estimated audience of 2,050,820 people in Germany.

#2among Treatment in Germany#1894among Topic in Germany#82in Beauty & Wellness

The average Microblading fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Permanent makeup, Long Lashes, Microblade technology, with strongest over-indexing on Permanent makeup (8.37× the country average).

Demographically, the Microblading audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microblading fan in Germany is more female, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Permanent makeup.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microblading profile in Germany.

Audience size
2.1M
in Germany
Gender
78.6%♀
21.4% male
Age
34.3
average years
Country rank
#3272
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microblading fans

78.6% are female, 21.4% are male, average age 34.3.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Microblading audience in Germany
MetricValue
Female78.6%
Male21.4%
Average age34.3
Estimated audience size2,050,820
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Microblading audience in Germany
Age bracketShare%
16-1930%
20-2923%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Microblading audience comes from Germany.

Worldwide audience distribution share by country for Microblading
CountryShare
United States16.6%
Japan11.3%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microblading audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microblading fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.26×
02Hessen~200K1.24×
03Rheinland-Pfalz~100K1.22×
04Saarland~30K1.21×
05Niedersachsen~200K1.09×
06Bremen~20K1.07×
07Hamburg~50K1.05×
08Bayern~300K0.98×
09Baden-Württemberg~300K0.97×
10Berlin~90K0.95×
11Sachsen-Anhalt~50K0.93×
12Schleswig-Holstein~70K0.92×
13Brandenburg~60K0.89×
14Thüringen~40K0.84×
15Sachsen~80K0.76×
16Mecklenburg-Vorpommern~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Microblading, Germany
0.70×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microblading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microblading audience
#·InterestCategoryAffinity×
01Microblade technologyBusiness & Career13.99×
02Long LashesBeauty & Wellness12.51×
03Hair tutorialsBeauty & Wellness9.28×
04Permanent makeupBeauty & Wellness8.37×
05Manicure & PedicureBeauty & Wellness7.95×
06Curly HairBeauty & Wellness6.34×
07Eyelash extensionsBeauty & Wellness6.33×
08Long hairBeauty & Wellness5.87×
09KeratinBeauty & Wellness5.05×
10Lip glossBeauty & Wellness4.99×
11Artificial nailsBeauty & Wellness4.83×
12EyebrowBeauty & Wellness4.81×
13Nail artBeauty & Wellness4.72×
14LipBeauty & Wellness4.58×
15WaxingBeauty & Wellness4.38×
16EyelashBeauty & Wellness4.37×
17MascaraBeauty & Wellness4.29×
18ManicureBeauty & Wellness3.82×
19Galatasaray S.K.Sports2.68×
20Arts and musicArts & Culture1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microblading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microblading audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.79×
Design AffinityPREMIUM1.44×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microblading audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Risk AppetiteTHRILL0.64×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microblading have in Germany?

Microblading has an estimated audience of 2,050,820 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microblading fans?

78.6% of Microblading fans are female, 21.4% are male, with an average age of 34.3 years.

03

Which brands do Microblading fans like most?

Microblading fans show strongest brand affinity for Permanent makeup (8.37×), Long Lashes (12.51×), and Microblade technology (13.99×) over the country average.

04

Where do Microblading fans live in Germany?

Microblading fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Microblading fans also like?

Beyond Microblading itself, the audience over-indexes on Long Lashes (12.51×), Microblade technology (13.99×), Hair tutorials (9.28×), and Manicure & Pedicure (7.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Treatment audiences in Germany

See Microblading audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microblading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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