Rascasse Audience Intelligence

Long Lashes Audience in Germany

A data profile of the people who buy, follow and care about Long Lashes in Germany — modelled from more than twelve digital signal sources. Long Lashes has an estimated audience of 1,987,541 people in Germany.

#1941among Topic in Germany#84in Beauty & Wellness

The average Long Lashes fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eye liner, Hair tutorials, Stradivarius, with strongest over-indexing on Eye liner (20.83× the country average).

Demographically, the Long Lashes audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Long Lashes fan in Germany is more female, around 34.6 years old, with strong Individualism tendencies and a notable affinity for Eye liner.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long Lashes profile in Germany.

Audience size
2M
in Germany
Gender
79.3%♀
20.7% male
Age
34.6
average years
Country rank
#3371
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long Lashes fans

79.3% are female, 20.7% are male, average age 34.6.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Long Lashes audience in Germany
MetricValue
Female79.3%
Male20.7%
Average age34.6
Estimated audience size1,987,541
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Long Lashes audience in Germany
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Long Lashes audience comes from Germany.

Worldwide audience distribution share by country for Long Lashes
CountryShare
United States24.4%
Japan15.4%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long Lashes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Long Lashes fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~90K1.20×
02Rheinland-Pfalz~100K1.16×
03Niedersachsen~200K1.14×
04Brandenburg~70K1.14×
05Mecklenburg-Vorpommern~40K1.11×
06Nordrhein-Westfalen~500K1.06×
07Sachsen-Anhalt~50K1.06×
08Hessen~200K1.01×
09Saarland~20K1.00×
10Bremen~20K0.97×
11Bayern~300K0.91×
12Baden-Württemberg~200K0.91×
13Thüringen~50K0.91×
14Berlin~80K0.89×
15Sachsen~80K0.86×
16Hamburg~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Long Lashes, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long Lashes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long Lashes audience
#·InterestCategoryAffinity×
01HydraFacialBeauty & Wellness28.15×
02Eye linerBeauty & Wellness20.83×
03Hair tutorialsBeauty & Wellness20.59×
04MicrobladingBeauty & Wellness12.51×
05StradivariusShopping12.33×
06Allegro (auction website)Shopping11.46×
07ShellacBeauty & Wellness11.16×
08Eyelash extensionsBeauty & Wellness10.79×
09Nail salonBeauty & Wellness10.60×
10Onet.plNews10.59×
11Lip glossBeauty & Wellness10.00×
12Permanent makeupBeauty & Wellness9.20×
13Eye shadowBeauty & Wellness8.43×
14Artificial nailsBeauty & Wellness6.74×
15ManicureBeauty & Wellness6.58×
16Natural skin careBeauty & Wellness6.51×
17EyebrowBeauty & Wellness5.85×
18Millie Bobby BrownMovies & TV5.50×
19Skin careBeauty & Wellness4.14×
20PrimarkShopping3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long Lashes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long Lashes audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.93×
Luxury OrientationPREMIUM1.90×
TravellingTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long Lashes audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.60×
Community OrientationOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long Lashes have in Germany?

Long Lashes has an estimated audience of 1,987,541 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Long Lashes fans?

79.3% of Long Lashes fans are female, 20.7% are male, with an average age of 34.6 years.

03

Which brands do Long Lashes fans like most?

Long Lashes fans show strongest brand affinity for Eye liner (20.83×), Hair tutorials (20.59×), and Stradivarius (12.33×) over the country average.

04

Where do Long Lashes fans live in Germany?

Long Lashes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Long Lashes fans also like?

Beyond Long Lashes itself, the audience over-indexes on Hair tutorials (20.59×), Stradivarius (12.33×), Eyelash extensions (10.79×), and Permanent makeup (9.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Long Lashes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Long Lashes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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