Long Lashes Audience in Germany
Long Lashes has an estimated audience of 1,987,541 people in Germany. 79.3% are female, 20.7% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Cachorro, Combat sport, Bank account, MS Mode.
The average Long Lashes fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Cachorro, Combat sport, with strongest over-indexing on Gil Ofarim (3.52× the country average). Demographically, the Long Lashes audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Lashes
Demographics of Long Lashes fans
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 34.6 |
| Estimated audience size | 1,987,541 |
Audience persona
The typical Long Lashes fan in Germany is more female, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 470,609 | 1.08× |
| Bayern | 292,818 | 0.92× |
| Baden-Württemberg | 252,613 | 0.93× |
| Niedersachsen | 222,731 | 1.15× |
| Hessen | 155,192 | 1.02× |
| Rheinland-Pfalz | 114,508 | 1.15× |
| Schleswig-Holstein | 86,627 | 1.21× |
| Sachsen | 83,061 | 0.85× |
| Berlin | 80,765 | 0.91× |
| Brandenburg | 70,663 | 1.15× |
| Sachsen-Anhalt | 53,827 | 1.05× |
| Thüringen | 44,197 | 0.87× |
| Mecklenburg-Vorpommern | 42,260 | 1.11× |
| Hamburg | 35,653 | 0.79× |
| Saarland | 22,890 | 0.94× |
| Bremen | 16,395 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.52× | Music & Radio |
| Cachorro | 4.38× | Pets & Animals |
| Combat sport | 1.71× | Sports |
| Bank account | 3.51× | Business & Career |
| MS Mode | 7.81× | Fashion & Accessoires |
| Progressive rock | 1.64× | Music & Radio |
| Commercial mortgage | 2.12× | Business & Career |
| Collectable | 1.61× | Kids & Family |
| Handmade Gifts | 1.99× | Kids & Family |
| Höxter | 8.57× | Travel & Leisure |
| Racing | 1.58× | Cars & Mobility |
| Isometric exercise | 7.31× | Sports |
| Fantasy Earth: Zero | 5.26× | Games |
| Karaman | 6.73× | Sports |
| Ipekyol | 3.2× | Shopping |
| Loincloth | 2.21× | Fashion & Accessoires |
| Mechanic | 1.56× | Cars & Mobility |
| Picnic | 2.65× | Kids & Family |
| Leprechaun | 5.86× | Literature |
| Liberace | 4.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.85 |
| Travelling | THRILL | 1.7 |
| Individualism | JOY | 1.63 |
| DIY Mentality | THRILL | 1.6 |
| Price Sensitivity | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 15.4% |
| Italy | 5.6% |
See Long Lashes audiences in other countries
More Lashes audiences in Germany
- Ardell Lashes (10,418)
- NovaLash Eyelash Extensions (625)
- Lush Lashes (547)
- House of Lashes (495)
- Xtreme Lashes (311)
Frequently asked questions
How many fans does Long Lashes have in Germany?
Long Lashes has an estimated audience of 1,987,541 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Long Lashes fans?
79.3% of Long Lashes fans are female, 20.7% are male, with an average age of 34.6 years.
Which brands do Long Lashes fans like most?
Long Lashes fans show strongest brand affinity for Gil Ofarim (3.52×), Cachorro (4.38×), and Combat sport (1.71×) over the country average.
Where do Long Lashes fans live in Germany?
Long Lashes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 470,609), Bayern (reach 292,818), and Baden-Württemberg (reach 252,613). These three regions account for the largest share of the active audience.
What other brands do Long Lashes fans also like?
Beyond Long Lashes itself, the audience over-indexes on Cachorro (4.38×), Combat sport (1.71×), Bank account (3.51×), and MS Mode (7.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Long Lashes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.