Allegro (auction website) Audience in Germany
Allegro (auction website) has an estimated audience of 1,720,231 people in Germany. 63.4% are female, 36.6% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Onet.pl, Pepco, F&F, Black Red White, Shellac.
The average Allegro (auction website) fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Onet.pl, Pepco, F&F, with strongest over-indexing on Onet.pl (86.35× the country average). Demographically, the Allegro (auction website) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Allegro (auction website) fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 37.7 |
| Estimated audience size | 1,720,231 |
Audience persona
The typical Allegro (auction website) fan in Germany is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Onet.pl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 342,384 | 0.91× |
| Bayern | 246,814 | 0.89× |
| Baden-Württemberg | 179,089 | 0.76× |
| Niedersachsen | 169,866 | 1.02× |
| Brandenburg | 123,347 | 2.31× |
| Hessen | 122,364 | 0.93× |
| Sachsen | 105,617 | 1.25× |
| Rheinland-Pfalz | 71,190 | 0.83× |
| Berlin | 67,988 | 0.88× |
| Schleswig-Holstein | 49,546 | 0.8× |
| Sachsen-Anhalt | 46,662 | 1.05× |
| Thüringen | 42,644 | 0.97× |
| Mecklenburg-Vorpommern | 42,415 | 1.29× |
| Hamburg | 35,581 | 0.92× |
| Bremen | 11,726 | 0.8× |
| Saarland | 8,143 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Onet.pl | 86.35× | News |
| Pepco | 49.76× | Fashion & Accessoires |
| F&F | 57.68× | Fashion & Accessoires |
| Black Red White | 57.33× | Home & Garden |
| Shellac | 14.78× | Beauty & Wellness |
| Maître Gims | 58.63× | Music & Radio |
| Togo | 34.29× | Travel & Leisure |
| Private bank | 33.85× | Business & Career |
| Bonprix | 6.4× | Shopping |
| Promod | 24.96× | Fashion & Accessoires |
| Long Lashes | 11.46× | Beauty & Wellness |
| DeeZee | 37.7× | Fashion & Accessoires |
| Jeffree Star | 25.38× | Beauty & Wellness |
| Millie Bobby Brown | 7.15× | Movies & TV |
| JYSK | 5.13× | Home & Garden |
| Travel documentary | 34.51× | Movies & TV |
| Lindex | 16.06× | Fashion & Accessoires |
| Google Maps | 3.66× | Internet & Social Media |
| Nice | 5.15× | Travel & Leisure |
| Calzedonia | 7.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.51 |
| Price Sensitivity | PREMIUM | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
| Design Affinity | PREMIUM | 1.09 |
| Quality Awareness | PREMIUM | 1.03 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 40.4% |
| Germany | 8.8% |
| Colombia | 7.4% |
See Allegro (auction website) audiences in other countries
- Allegro (auction website) — United States
- Allegro (auction website) — United Kingdom
- Allegro (auction website) — France
- Allegro (auction website) — Italy
- Allegro (auction website) — Spain
- Allegro (auction website) — Brazil
- Allegro (auction website) — Japan
- Allegro (auction website) — South Korea
- Allegro (auction website) — India
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Frequently asked questions
How many fans does Allegro (auction website) have in Germany?
Allegro (auction website) has an estimated audience of 1,720,231 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Allegro (auction website) fans?
63.4% of Allegro (auction website) fans are female, 36.6% are male, with an average age of 37.7 years.
Which brands do Allegro (auction website) fans like most?
Allegro (auction website) fans show strongest brand affinity for Onet.pl (86.35×), Pepco (49.76×), and F&F (57.68×) over the country average.
Where do Allegro (auction website) fans live in Germany?
Allegro (auction website) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 342,384), Bayern (reach 246,814), and Baden-Württemberg (reach 179,089). These three regions account for the largest share of the active audience.
What other brands do Allegro (auction website) fans also like?
Beyond Allegro (auction website) itself, the audience over-indexes on Pepco (49.76×), F&F (57.68×), Black Red White (57.33×), and Shellac (14.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allegro (auction website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.