Rascasse Audience Intelligence

Allegro (auction website) Target Market in Germany

A data profile of the people who buy, follow and care about Allegro (auction website) in Germany — modelled from more than twelve digital signal sources. Allegro (auction website) has an estimated audience of 1,681,568 people in Germany.

#500among Brand in Germany#144in Shopping

The average Allegro (auction website) fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Onet.pl, Pepco, F&F, with strongest over-indexing on Onet.pl (86.35× the country average).

Demographically, the Allegro (auction website) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Allegro (auction website) fan in Germany is more female, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Onet.pl.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allegro (auction website) profile in Germany.

Audience size
1.7M
in Germany
Gender
63.4%♀
36.6% male
Age
37.7
average years
Country rank
#3991
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Allegro (auction website)

63.4% are female, 36.6% are male, average age 37.7.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Allegro (auction website) audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age37.7
Estimated audience size1,681,568
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Allegro (auction website) audience in Germany
Age bracketShare%
16-1919%
20-2923%
30-3923%
40-4921%
50+14%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Allegro (auction website) audience comes from Germany.

Worldwide audience distribution share by country for Allegro (auction website)
CountryShare
Poland39.4%
Germany8.4%
Colombia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allegro (auction website) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Allegro (auction website) customers by region in Germany
#RegionReachAffinity×
01Brandenburg~100K2.41×
02Mecklenburg-Vorpommern~40K1.33×
03Sachsen~100K1.24×
04Sachsen-Anhalt~50K1.09×
05Niedersachsen~200K1.01×
06Thüringen~40K0.98×
07Hessen~100K0.91×
08Nordrhein-Westfalen~300K0.88×
09Bayern~200K0.88×
10Hamburg~30K0.88×
11Berlin~70K0.86×
12Rheinland-Pfalz~70K0.82×
13Schleswig-Holstein~50K0.81×
14Bremen~10K0.81×
15Baden-Württemberg~200K0.72×
16Saarland~9K0.42×
Fig. 06

Affinity by region

Affinity by region — Allegro (auction website), Germany
0.42×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allegro (auction website) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allegro (auction website) audience
#·InterestCategoryAffinity×
01Onet.plNews86.35×
02Maître GimsMusic & Radio58.63×
03F&FFashion & Accessoires57.68×
04Black Red WhiteHome & Garden57.33×
05PepcoFashion & Accessoires49.76×
06DeeZeeFashion & Accessoires37.70×
07Travel documentaryMovies & TV34.51×
08TogoTravel & Leisure34.29×
09Private bankBusiness & Career33.85×
10Jeffree StarBeauty & Wellness25.38×
11PromodFashion & Accessoires24.96×
12LindexFashion & Accessoires16.06×
13ShellacBeauty & Wellness14.78×
14Long LashesBeauty & Wellness11.46×
15Robert LewandowskiSports9.80×
16Millie Bobby BrownMovies & TV7.15×
17BonprixShopping6.40×
18NiceTravel & Leisure5.15×
19JYSKHome & Garden5.13×
20Google MapsInternet & Social Media3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allegro (auction website) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allegro (auction website) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.64×
IndulgenceJOY1.87×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allegro (auction website) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
SpiritualityBALANCE0.49×
Career OrientationPOWER0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Allegro (auction website)'s target market in Germany?

Allegro (auction website)'s target market in Germany covers an estimated 1,681,568 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Allegro (auction website) customers?

63.4% of the Allegro (auction website) audience are female, 36.6% are male, with an average age of 37.7 years.

03

Which brands do Allegro (auction website) fans like most?

Allegro (auction website) fans show strongest brand affinity for Onet.pl (86.35×), Pepco (49.76×), and F&F (57.68×) over the country average.

04

Where do Allegro (auction website) fans live in Germany?

Allegro (auction website) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Allegro (auction website) fans also like?

Beyond Allegro (auction website) itself, the audience over-indexes on Pepco (49.76×), F&F (57.68×), Black Red White (57.33×), and Shellac (14.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Allegro (auction website) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Allegro (auction website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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