Togo Audience in Germany
Togo has an estimated audience of 388,371 people in Germany. 55.2% are female, 44.8% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Höxter, Stradivarius, Isha Yoga, Esra Erol, HODINKEE.
The average Togo fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Höxter, Stradivarius, Isha Yoga, with strongest over-indexing on Höxter (29.42× the country average). Demographically, the Togo audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Togo fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.5 |
| Estimated audience size | 388,371 |
Audience persona
The typical Togo fan in Germany is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Höxter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,440 | 1.09× |
| Bayern | 71,280 | 1.14× |
| Baden-Württemberg | 63,155 | 1.19× |
| Niedersachsen | 36,776 | 0.98× |
| Hessen | 30,434 | 1.03× |
| Sachsen | 19,552 | 1.03× |
| Rheinland-Pfalz | 19,301 | 0.99× |
| Berlin | 17,160 | 0.99× |
| Schleswig-Holstein | 14,351 | 1.03× |
| Brandenburg | 10,326 | 0.86× |
| Hamburg | 10,066 | 1.15× |
| Thüringen | 9,565 | 0.97× |
| Sachsen-Anhalt | 8,060 | 0.8× |
| Mecklenburg-Vorpommern | 6,192 | 0.84× |
| Saarland | 4,291 | 0.9× |
| Bremen | 3,432 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Höxter | 29.42× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Isha Yoga | 10.88× | Sports |
| Esra Erol | 6.08× | Movies & TV |
| HODINKEE | 10.87× | Fashion & Accessoires |
| India Hicks | 19.68× | Fashion & Accessoires |
| Miraflores, Guaviare | 20× | Travel & Leisure |
| Jack White | 1.63× | Movies & TV |
| Handmade Gifts | 1.68× | Kids & Family |
| Headhunters (film) | 3.68× | Movies & TV |
| Corona (band) | 1.84× | Music & Radio |
| Jeep Wagoneer | 9.33× | Cars & Mobility |
| Kodi (software) | 2.01× | Technology & Electronics |
| Volvo V60 | 3.24× | Cars & Mobility |
| Jaguar F-Pace | 4.14× | Cars & Mobility |
| Standing rib roast | 4.27× | Food & Beverages |
| Zagreb | 2.03× | Travel & Leisure |
| Information sensitivity | 2.63× | Technology & Electronics |
| Hawesko | 1.85× | Food & Beverages |
| Figure painting (hobby) | 1.98× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.82 |
| Mindfulness | BALANCE | 1.51 |
| Indulgence | JOY | 1.37 |
| Design Affinity | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Ghana | 9.7% |
| Vietnam | 6.1% |
See Togo audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Togo have in Germany?
Togo has an estimated audience of 388,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Togo fans?
55.2% of Togo fans are female, 44.8% are male, with an average age of 41.5 years.
Which brands do Togo fans like most?
Togo fans show strongest brand affinity for Höxter (29.42×), Stradivarius (1.97×), and Isha Yoga (10.88×) over the country average.
Where do Togo fans live in Germany?
Togo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,440), Bayern (reach 71,280), and Baden-Württemberg (reach 63,155). These three regions account for the largest share of the active audience.
What other brands do Togo fans also like?
Beyond Togo itself, the audience over-indexes on Stradivarius (1.97×), Isha Yoga (10.88×), Esra Erol (6.08×), and HODINKEE (10.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Togo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.