D&R Audience in Germany
D&R has an estimated audience of 1,039,840 people in Germany. 65.6% are female, 34.4% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eva Mendes, The Bridges of Madison County (film), Pasta Tarifleri, Turkish literature, Pull&Bear.
The average D&R fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eva Mendes, The Bridges of Madison County (film), Pasta Tarifleri, with strongest over-indexing on Eva Mendes (502.09× the country average). Demographically, the D&R audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of D&R fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 34.3 |
| Estimated audience size | 1,039,840 |
Audience persona
The typical D&R fan in Germany is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Eva Mendes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,176 | 1.01× |
| Bayern | 178,603 | 1.07× |
| Baden-Württemberg | 155,523 | 1.1× |
| Hessen | 93,653 | 1.18× |
| Niedersachsen | 88,880 | 0.88× |
| Sachsen | 59,434 | 1.17× |
| Rheinland-Pfalz | 55,798 | 1.07× |
| Berlin | 50,425 | 1.08× |
| Schleswig-Holstein | 38,451 | 1.03× |
| Brandenburg | 29,358 | 0.91× |
| Thüringen | 26,143 | 0.99× |
| Sachsen-Anhalt | 23,714 | 0.88× |
| Hamburg | 22,410 | 0.95× |
| Mecklenburg-Vorpommern | 17,467 | 0.88× |
| Saarland | 12,748 | 1× |
| Bremen | 7,132 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eva Mendes | 502.09× | Movies & TV |
| The Bridges of Madison County (film) | 285.71× | Movies & TV |
| Pasta Tarifleri | 127.05× | Food & Beverages |
| Turkish literature | 59.97× | Literature |
| Pull&Bear | 32.63× | Fashion & Accessoires |
| Ottoman Empire | 25.6× | Politics & Society |
| Freeware | 10.56× | Technology & Electronics |
| Google News | 15.23× | News |
| Ipekyol | 47.66× | Shopping |
| Fenerbahçe Men's Basketball | 15.92× | Sports |
| İletişim Yayınları | 414.8× | Literature |
| The Lives of Others | 39.86× | Movies & TV |
| Maid in Manhattan | 95.72× | Movies & TV |
| Dowry | 25.65× | Kids & Family |
| TRT 1 | 22.41× | Movies & TV |
| Cumhuriyet | 17.58× | News |
| What Women Want | 33.84× | Movies & TV |
| Student Selection and Placement System | 113.88× | Business & Career |
| Show TV | 17.72× | Movies & TV |
| Çağatay Ulusoy | 49.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.22 |
| DIY Mentality | THRILL | 1.51 |
| Design Affinity | PREMIUM | 1.5 |
| Creativity | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 28.8% |
| Turkey | 14.1% |
| United States | 10.8% |
See D&R audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does D&R have in Germany?
D&R has an estimated audience of 1,039,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of D&R fans?
65.6% of D&R fans are female, 34.4% are male, with an average age of 34.3 years.
Which brands do D&R fans like most?
D&R fans show strongest brand affinity for Eva Mendes (502.09×), The Bridges of Madison County (film) (285.71×), and Pasta Tarifleri (127.05×) over the country average.
Where do D&R fans live in Germany?
D&R fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,176), Bayern (reach 178,603), and Baden-Württemberg (reach 155,523). These three regions account for the largest share of the active audience.
What other brands do D&R fans also like?
Beyond D&R itself, the audience over-indexes on The Bridges of Madison County (film) (285.71×), Pasta Tarifleri (127.05×), Turkish literature (59.97×), and Pull&Bear (32.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for D&R. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.