Rascasse Audience Intelligence

D&R Target Market in Germany

Name: D&R — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about D&R in Germany — modelled from more than twelve digital signal sources. D&R has an estimated audience of 1,062,227 people in Germany.

#812among Brand in Germany #313in Technology & Electronics

The average D&R fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eva Mendes, The Bridges of Madison County (film), Pasta Tarifleri, with strongest over-indexing on Eva Mendes (502.09× the country average).

Demographically, the D&R audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical D&R fan in Germany is more female, around 34.3 years old, with strong Travelling tendencies and a notable affinity for Eva Mendes.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the D&R profile in Germany.

Audience size

1.1M

in Germany

Gender

65.6%♀

34.4% male

Age

34.3

average years

Country rank

#6185

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of D&R

65.6% are female, 34.4% are male, average age 34.3.

Fig. 02

Gender split

65.6%

Female

34.4%

Male

Demographic split for D&R audience in Germany
Metric	Value
Female	65.6%
Male	34.4%
Average age	34.3
Estimated audience size	1,062,227

Fig. 03

Age distribution

Age distribution of the D&R audience in Germany
Age bracket	Share	%
16-19		29%
20-29		23%
30-39		22%
40-49		19%
50+		7%

Fig. 04

Worldwide distribution

4.8%

of the worldwide D&R audience comes from Germany.

Worldwide audience distribution share by country for D&R
Country	Share
Denmark	27.6%
Turkey	15.1%
United States	10.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the D&R audience in Germany is strongest.

Fig. 05

Top regions by affinity

D&R customers by region in Germany
#	Region	Reach	×
01	Sachsen	~60K	1.18×
02	Hessen	~90K	1.09×
03	Saarland	~10K	1.09×
04	Thüringen	~30K	1.07×
05	Baden-Württemberg	~200K	1.06×
06	Bayern	~200K	1.05×
07	Rheinland-Pfalz	~50K	1.03×
08	Berlin	~50K	1.02×
09	Schleswig-Holstein	~40K	1.00×
10	Nordrhein-Westfalen	~200K	0.97×
11	Mecklenburg-Vorpommern	~20K	0.96×
12	Sachsen-Anhalt	~30K	0.93×
13	Hamburg	~20K	0.92×
14	Brandenburg	~30K	0.91×
15	Niedersachsen	~90K	0.87×
16	Bremen	~8K	0.86×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the D&R audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for D&R audience
#	Interest	Category	×
01	Eva Mendes	Movies & TV	502.09×
02	İletişim Yayınları	Literature	414.80×
03	The Bridges of Madison County (film)	Movies & TV	285.71×
04	Pasta Tarifleri	Food & Beverages	127.05×
05	Student Selection and Placement System	Business & Career	113.88×
06	Maid in Manhattan	Movies & TV	95.72×
07	Turkish literature	Literature	59.97×
08	Çağatay Ulusoy	Fashion & Accessoires	49.94×
09	Ipekyol	Shopping	47.66×
10	The Lives of Others	Movies & TV	39.86×
11	What Women Want	Movies & TV	33.84×
12	Pull&Bear	Fashion & Accessoires	32.63×
13	Dowry	Kids & Family	25.65×
14	Ottoman Empire	Politics & Society	25.60×
15	TRT 1	Movies & TV	22.41×
16	Cumhuriyet	News	17.58×
17	Sözcü	News	16.97×
18	Fenerbahçe Men's Basketball	Sports	15.92×
19	Google News	News	15.23×
20	Freeware	Technology & Electronics	10.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the D&R audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by D&R audience · What stands out
Trait	Cluster	Score
Travelling	THRILL	4.78×
Individualism	JOY	2.65×
Design Affinity	PREMIUM	2.21×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by D&R audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.72×
Need for Security	CONSERVATISM	0.77×
Sports Activity	POWER	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is D&R's target market in Germany?

D&R's target market in Germany covers an estimated 1,062,227 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of D&R customers?

65.6% of the D&R audience are female, 34.4% are male, with an average age of 34.3 years.

Which brands do D&R fans like most?

D&R fans show strongest brand affinity for Eva Mendes (502.09×), The Bridges of Madison County (film) (285.71×), and Pasta Tarifleri (127.05×) over the country average.

Where do D&R fans live in Germany?

D&R fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do D&R fans also like?

Beyond D&R itself, the audience over-indexes on The Bridges of Madison County (film) (285.71×), Pasta Tarifleri (127.05×), Turkish literature (59.97×), and Pull&Bear (32.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for D&R. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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