Rascasse Audience Intelligence

Turkish literature Audience in Germany

A data profile of the people who buy, follow and care about Turkish literature in Germany — modelled from more than twelve digital signal sources. Turkish literature has an estimated audience of 576,443 people in Germany.

#4333among Topic in Germany#177in Literature

The average Turkish literature fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include D&R, Esteghlal F.C., Trabzonspor, with strongest over-indexing on D&R (59.97× the country average).

Demographically, the Turkish literature audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Turkish literature fan in Germany is more female, around 40.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for D&R.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turkish literature profile in Germany.

Audience size
576K
in Germany
Gender
63.0%♀
37.0% male
Age
40.7
average years
Country rank
#10458
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turkish literature fans

63.0% are female, 37.0% are male, average age 40.7.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Turkish literature audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age40.7
Estimated audience size576,443
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Turkish literature audience in Germany
Age bracketShare%
16-199%
20-2921%
30-3927%
40-4929%
50+14%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Turkish literature audience comes from Germany.

Worldwide audience distribution share by country for Turkish literature
CountryShare
Turkey45.6%
Germany21.1%
United States3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkish literature audience in Germany is strongest.

Fig. 05

Top regions by affinity

Turkish literature fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.67×
02Brandenburg~20K1.08×
03Berlin~30K1.04×
04Thüringen~20K1.02×
05Hamburg~10K1.02×
06Schleswig-Holstein~20K1.01×
07Sachsen-Anhalt~10K1.00×
08Mecklenburg-Vorpommern~10K1.00×
09Rheinland-Pfalz~30K0.96×
10Sachsen~30K0.96×
11Hessen~40K0.95×
12Baden-Württemberg~70K0.89×
13Niedersachsen~50K0.88×
14Bayern~80K0.86×
15Nordrhein-Westfalen~100K0.80×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Turkish literature, Germany
0.80×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkish literature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkish literature audience
#·InterestCategoryAffinity×
01D&RTechnology & Electronics59.97×
02Egyptian pyramidsTravel & Leisure56.31×
03Esteghlal F.C.Sports52.65×
04FARSI1Movies & TV42.10×
05Persian pop musicMusic & Radio37.81×
06FIFA U-20 World CupSports28.87×
07TrendyolShopping28.15×
0824 (TV series)Movies & TV26.85×
09TRT HaberMovies & TV26.61×
10HürriyetNews25.72×
11Edin DžekoSports25.41×
12Islamic bankingBusiness & Career23.21×
13TrabzonsporSports19.85×
14Person of Interest (TV series)Movies & TV19.60×
15Kate WinsletMovies & TV17.47×
16Fenerbahçe S.K.Sports15.03×
17Süper LigSports14.61×
18Beşiktaş J.K.Sports14.03×
19Turkish AirlinesTravel & Leisure9.47×
20BodrumTravel & Leisure9.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkish literature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turkish literature audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.31×
SpiritualityBALANCE1.89×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turkish literature audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
SustainabilityBALANCE0.87×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turkish literature have in Germany?

Turkish literature has an estimated audience of 576,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Turkish literature fans?

63.0% of Turkish literature fans are female, 37.0% are male, with an average age of 40.7 years.

03

Which brands do Turkish literature fans like most?

Turkish literature fans show strongest brand affinity for D&R (59.97×), Esteghlal F.C. (52.65×), and Trabzonspor (19.85×) over the country average.

04

Where do Turkish literature fans live in Germany?

Turkish literature fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Turkish literature fans also like?

Beyond Turkish literature itself, the audience over-indexes on Esteghlal F.C. (52.65×), Trabzonspor (19.85×), Fenerbahçe S.K. (15.03×), and Hürriyet (25.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Turkish literature audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Turkish literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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