Trendyol Audience in Germany
Trendyol has an estimated audience of 423,035 people in Germany. 61.4% are female, 38.6% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Galatasaray S.K., Fenerbahçe Men's Basketball, Henna, Trabzonspor, Ankara.
The average Trendyol fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Galatasaray S.K., Fenerbahçe Men's Basketball, Henna, with strongest over-indexing on Galatasaray S.K. (10.8× the country average). Demographically, the Trendyol audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Trendyol fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 38.7 |
| Estimated audience size | 423,035 |
Audience persona
The typical Trendyol fan in Germany is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,119 | 1.55× |
| Baden-Württemberg | 87,942 | 1.52× |
| Bayern | 77,219 | 1.14× |
| Hessen | 66,837 | 2.07× |
| Niedersachsen | 41,625 | 1.01× |
| Rheinland-Pfalz | 24,027 | 1.13× |
| Berlin | 20,465 | 1.08× |
| Schleswig-Holstein | 12,681 | 0.83× |
| Sachsen | 10,834 | 0.52× |
| Hamburg | 10,697 | 1.12× |
| Brandenburg | 6,481 | 0.49× |
| Thüringen | 5,686 | 0.53× |
| Sachsen-Anhalt | 5,255 | 0.48× |
| Bremen | 4,563 | 1.26× |
| Saarland | 4,336 | 0.83× |
| Mecklenburg-Vorpommern | 3,391 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 10.8× | Sports |
| Fenerbahçe Men's Basketball | 16.31× | Sports |
| Henna | 21.09× | Home & Garden |
| Trabzonspor | 16.14× | Sports |
| Ankara | 14.01× | Travel & Leisure |
| Beşiktaş | 19.85× | Sports |
| Shawl | 15.47× | Fashion & Accessoires |
| Süper Lig | 14.84× | Sports |
| Turkish literature | 28.15× | Literature |
| TRT 1 | 18.45× | Movies & TV |
| Deal of the day | 9× | Shopping |
| Services marketing | 19.37× | Business & Career |
| Bodrum | 11.4× | Travel & Leisure |
| Turkish Armed Forces | 28.68× | Politics & Society |
| Turkish Airlines | 11.58× | Travel & Leisure |
| D&R | 18.66× | Technology & Electronics |
| LC Waikiki | 18.66× | Fashion & Accessoires |
| Beşiktaş J.K. | 9.7× | Sports |
| Habertürk | 14.26× | News |
| Hepsiburada | 41.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.92 |
| Individualism | JOY | 1.82 |
| Luxury Orientation | PREMIUM | 1.64 |
| Sports Activity | POWER | 1.56 |
| Design Affinity | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 0.4% |
| Romania | 0.3% |
| United States | 0.3% |
See Trendyol audiences in other countries
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Frequently asked questions
How many fans does Trendyol have in Germany?
Trendyol has an estimated audience of 423,035 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Trendyol fans?
61.4% of Trendyol fans are female, 38.6% are male, with an average age of 38.7 years.
Which brands do Trendyol fans like most?
Trendyol fans show strongest brand affinity for Galatasaray S.K. (10.8×), Fenerbahçe Men's Basketball (16.31×), and Henna (21.09×) over the country average.
Where do Trendyol fans live in Germany?
Trendyol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,119), Baden-Württemberg (reach 87,942), and Bayern (reach 77,219). These three regions account for the largest share of the active audience.
What other brands do Trendyol fans also like?
Beyond Trendyol itself, the audience over-indexes on Fenerbahçe Men's Basketball (16.31×), Henna (21.09×), Trabzonspor (16.14×), and Ankara (14.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trendyol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.