Rascasse Audience Intelligence

Trendyol Target Market in Germany

Name: Trendyol — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Trendyol in Germany — modelled from more than twelve digital signal sources. Trendyol has an estimated audience of 414,629 people in Germany.

#1755among Brand in Germany #341in Shopping

The average Trendyol fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen.

Top brand affinities include Galatasaray S.K., Henna, Trabzonspor, with strongest over-indexing on Galatasaray S.K. (10.8× the country average).

Demographically, the Trendyol audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trendyol fan in Germany is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Galatasaray S.K..

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trendyol profile in Germany.

Audience size

415K

in Germany

Gender

61.4%♀

38.6% male

Age

38.7

average years

Country rank

#13610

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Trendyol

61.4% are female, 38.6% are male, average age 38.7.

Fig. 02

Gender split

61.4%

Female

38.6%

Male

Demographic split for Trendyol audience in Germany
Metric	Value
Female	61.4%
Male	38.6%
Average age	38.7
Estimated audience size	414,629

Fig. 03

Age distribution

Age distribution of the Trendyol audience in Germany
Age bracket	Share	%
16-19		18%
20-29		22%
30-39		23%
40-49		22%
50+		16%

Fig. 04

Worldwide distribution

0.4%

of the worldwide Trendyol audience comes from Germany.

Worldwide audience distribution share by country for Trendyol
Country	Share
Germany	0.4%
Romania	0.3%
United States	0.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trendyol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trendyol customers by region in Germany
#	Region	Reach	×
01	Hessen	~70K	2.29×
02	Baden-Württemberg	~90K	1.52×
03	Nordrhein-Westfalen	~100K	1.49×
04	Bremen	~5K	1.44×
05	Berlin	~20K	1.21×
06	Hamburg	~10K	1.12×
07	Rheinland-Pfalz	~20K	1.10×
08	Bayern	~70K	1.08×
09	Niedersachsen	~40K	0.93×
10	Schleswig-Holstein	~10K	0.82×
11	Saarland	~4K	0.81×
12	Thüringen	~6K	0.54×
13	Brandenburg	~7K	0.52×
14	Sachsen-Anhalt	~6K	0.50×
15	Mecklenburg-Vorpommern	~4K	0.47×
16	Sachsen	~10K	0.46×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trendyol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trendyol audience
#	Interest	Category	×
01	Hepsiburada	Shopping	41.82×
02	Turkish Armed Forces	Politics & Society	28.68×
03	Turkish literature	Literature	28.15×
04	Tarkan (singer)	Music & Radio	21.17×
05	Henna	Home & Garden	21.09×
06	Beşiktaş	Sports	19.85×
07	Services marketing	Business & Career	19.37×
08	D&R	Technology & Electronics	18.66×
09	LC Waikiki	Fashion & Accessoires	18.66×
10	TRT 1	Movies & TV	18.45×
11	Fenerbahçe Men's Basketball	Sports	16.31×
12	Trabzonspor	Sports	16.14×
13	Shawl	Fashion & Accessoires	15.47×
14	Süper Lig	Sports	14.84×
15	Ankara	Travel & Leisure	14.01×
16	Sözcü	News	12.77×
17	Turkish Airlines	Travel & Leisure	11.58×
18	Bodrum	Travel & Leisure	11.40×
19	Galatasaray S.K.	Sports	10.80×
20	Deal of the day	Shopping	9.00×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trendyol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Trendyol audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	2.58×
Quality Awareness	PREMIUM	1.63×
Creativity	OPEN	1.61×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Trendyol audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.60×
Need for Security	CONSERVATISM	0.72×
Sustainability	BALANCE	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Trendyol's target market in Germany?

Trendyol's target market in Germany covers an estimated 414,629 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Trendyol customers?

61.4% of the Trendyol audience are female, 38.6% are male, with an average age of 38.7 years.

Which brands do Trendyol fans like most?

Trendyol fans show strongest brand affinity for Galatasaray S.K. (10.8×), Henna (21.09×), and Trabzonspor (16.14×) over the country average.

Where do Trendyol fans live in Germany?

Trendyol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Hessen (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Trendyol fans also like?

Beyond Trendyol itself, the audience over-indexes on Henna (21.09×), Trabzonspor (16.14×), Fenerbahçe Men's Basketball (16.31×), and Ankara (14.01×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Trendyol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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